This week’s roundup of interesting SEM trends and industry news includes a helpful dictionary of ad buying terms, a new test showing review snippets in the local 3-packs, and three early results of Google’s SERP update. See What We’re Reading below!
Dictionary of ad buying: key terms and acronyms. Buying ads can be a confusing labyrinth of jargon and acronyms. Click the image above to read the full article on Search Engine Watch.
Three early results of Google removing right-hand side ads. We are a few weeks into this change. What is the impact? Click the image above to read the full article on Search Engine Watch.
The Atlantic’s verdict on Facebook Instant Articles: ‘Jury’s still out’. The Atlantic is taking a wait-and-see approach before calling it a success. Click the image above to read the full article on Digiday.
Google+ accounts no longer required for leaving local reviews in Google. Google revamped the interface to add reviews on local results and dropped the Google+ account requirement. Click the image above to read the full article on Search Engine Land.
Keyword research: a key element of SEO & content marketing. Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbo disagrees. Click the image above to read the full article on Search Engine Land.
Google tests displaying review snippets in the local 3-pack. Sometimes Google shows review stars, but now Google is testing pulling out a single quote from one of the reviews. Click the image above to read the full article on Search Engine Land.
What they don’t tell you about SEO. Many business owners still believe SEO is easy. Columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. Click the image above to read the full article on Search Engine Land.