mobilegeddon seo
L2Tidings: What We’re Reading 8-24-2015

This week’s roundup of interesting SEM trends and industry news includes "Facebook M", Facebook's new digital assistant that is intended to compete with Google Now, Cortana and Siri, how auotomotive dealers can implement social media marketing tactics, and how mobilegeddon has influenced search optimization to...

pay per click advertising
L2Tidings: What We’re Reading 8-17-2015

This week’s roundup of interesting SEM trends and industry news includes programmatic buying and its effects (and subsequent future of) the advertising industry, local SEO stats that need to be kept in mind at all times, and how the idea of links to a website...

Roadshow
Engage Your Customers With Personalization

I had the opportunity to attend the Marketo Roadshow in Chicago this week.  It was a selling event promoting Marketo, but also a good opportunity to see what is new.  Marketo is a sales and automation system that allows companies to know their customers and...

Screen Shot 2015-08-14 at 11.20.51 AM
L2TMedia Announces Fourth Consecutive Year on Inc. 5000

L2TMedia, a digital marketing solutions provider, is thrilled to announce the company has once again been named to the Inc. 5000 list of fastest-growing private companies in America. Receiving the award for the fourth consecutive year, L2TMedia has demonstrated tremendous growth since the company was...

google alphabet
L2Tidings: What We’re Reading 8-10-2015

This week’s roundup of interesting SEM trends and industry news includes Alphabet's launch and what its effects on Google advertisers might be, Moz's updated SEO Ranking Factors for 2015, and mobile marketing stats that may make you shudder. We stay up-to-date on industry trends, technical...

L2TMedia-Summer Interns
L2TMedia Summer Internship Program Comes to a Close

Our summer digital marketing internship program came to an end on Friday, August 7th with each of our interns presenting what they learned throughout their time with L2TMedia. Our summer interns held positions in key departments across our company, including SEO & Content, Marketing, Account Management, Human...

mobile marketing
L2Tidings: What We’re Reading 8-3-2015

This week’s roundup of interesting SEM trends and industry news includes the paradigm shift (and firing shift) of traditional agencies for consolidated digital agencies, Facebook's stance on Google's display ads on YouTube, and the Google Search Console API! We stay up-to-date on industry trends, technical...

pay-per-click advertising
L2Tidings: What We’re Reading 7-27-2015

This week’s roundup of interesting SEM trends and industry news includes Google disabling its autcomplete API, Google+ pages being unverified, and how to get the most out of your best content! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See...

zero moment of truth
Recap: L2TMedia @ Loyola University Chicago!

Last night I had the opportunity to visit my alma mater, Loyola University Chicago, to speak about digital marketing to students in Stacy Neier Beran's Principles of Marketing course. We discussed how digital marketing has changed integrated marketing communications, its effects on business, and why it's more...

social media sales
L2Tidings: What We’re Reading 7-20-2015

This week’s roundup of interesting SEM trends and industry news includes a updates on how Google Analytics tracks Bing traffic, Bing's new knowledge panel feature,  and how social media can actually be used to increase sales! We stay up-to-date on industry trends, technical digital marketing applications...