L2T Media

Reputation Management
The Business Case for Reputation Management

Shortly after graduating from college I worked for Target as a Loss Prevention manager. One of my favorite parts of the job was the amount of interaction I got walking the sales floor – helping guests find items, answering any questions they had, or simply...

The Big Change in Google Video Advertising

Video advertising is one of the fastest growing forms of digital marketing. Online shoppers are giving more of their time and attention to video content. This is very apparent to auto shoppers: According to a recent survey, 84% of video researchers plan to watch auto videos...

Is My Paid Search Advertising Successful?

One of the most challenging aspects of client education is pinpointing exactly what makes a paid search campaign successful. Google AdWords and Google Analytics provide a wealth of data, which can be very useful, but often distracts from the primary focus: comparing Pay Per Click...

Visit L2TMedia at NADA Booth 6407W. Hear Google Speak on Google My Business

The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers.  The 2015 NADA Convention & Expo will take place on Thursday, January 22nd through Sunday, January 25th at the Moscone Center...

10 Reasons To Bid On Your Dealership Name

 "It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast."                    Donatella Versace  Have you ever asked yourself one of these two questions? Why should I spend money on Pay Per Click...

Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources and dollars should be allocated to capturing these consumers. According to the Association of Hispanic Advertising Agencies,...

The Importance of Ad Extensions for Mobile Search

Mobile searches continue to increase in numbers year over year and we are close to the tipping point where mobile will actually be the device of choice for paid search clicks. Back in March of this year, Matt Cutts was quoted as saying he “wouldn’t...

Apps - Tile Icons on Smart Phone
The App is Dead! Long Live the App!

That’s right. You heard it here first (or second or third…it’s a pretty hot topic right now). The mobile app as we know it may be coming to an end. But, if you stop to think about it, it makes sense. As contextual app data...

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