social media sales
L2Tidings: What We’re Reading 7-20-2015

This week’s roundup of interesting SEM trends and industry news includes a updates on how Google Analytics tracks Bing traffic, Bing's new knowledge panel feature,  and how social media can actually be used to increase sales! We stay up-to-date on industry trends, technical digital marketing applications...

Programmatic blog post photo2
Programmatic Media Buying: What’s the Buzz?

We’ve all heard it before: marketing is most effective when you have achieved the three R’s: deliver the right message to the right person at the right time. For a business, the real challenge is doing that accurately, in real time and at scale. Technologies...

social advertising versus search advertising
L2Tidings: What We’re Reading 7-13-2015

This week’s roundup of interesting SEM trends and industry news includes a booming idea for the ultimate "predictive search", how voice searches on mobile devices affect SEO strategies, and an updated reasoning as to why social advertising is better than search advertising ! We stay up-to-date on...

NIADA
Excitement Still Buzzes from 2015 NIADA Convention

L2TMedia just attended and exhibited at the 69th annual NIADA Convention and Expo. The convention offered those who attended the preparations necessary for the changes taking place in our industry. The convention is billed as a place to: Gain critical training Learn new methods to adapt to an...

digital marketing spend
L2Tidings: What We’re Reading 7-6-2015

This week’s roundup of interesting SEM trends and industry news includes advertising spend management for car dealerships, Google AdWords Location Extensions and 5 misconceptions about link building that...

Google Search and Truth
L2Tidings: What We’re Reading 6-29-2015

This week’s roundup of interesting SEM trends and industry news includes a Google-supplemented Yahoo Search Engine, Google's "Truth" algorithm, and how search and social tactics complement each other! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re Reading below! [caption id="attachment_2889"...

Webinar banner final
L2TWebinar: Targeting Hispanic Car Buyers with Digital Marketing

  Did you know that 1 in 4 car buyers is Hispanic? Are you targeting this critical portion of car buyers in the right way? There are methods that will make better use of your time and money when choosing ad campaigns because they more effectively...

mobilegeddon
Mobilegeddon Has Been Nothing Like a Zombie Apocalypse

On April 21st, 2015 Google rolled out their mobile update and like any Google update it had digital agencies and webmasters preparing like the zombie apocalypse was on its way. Now that it’s almost been two months since the update rolled out we can take...

Marketing data
L2Tidings: What We’re Reading 6-22-2015

This week’s roundup of interesting SEM trends and industry news includes ways to better analyze your marketing data, how Google assesses "quality" websites, and how new Facebook mobile adds may "cure" the ills of lead generation on social media! We stay up-to-date on industry trends,...

Yahoo and Bing Search Engines
What to Look For in an SEO Provider You Can Trust

Different professionals win their customers’ trust in different ways. For a doctor, say, or a mechanic, there are credentials: certifications and advanced degrees. Things aren’t always so cut-and-dry in the digital marketing world, where many professional roles are multidisciplinary. So how do you know if...