NEWS
Jul 23, 2014 by Admin

Joel and Neil discuss digital marketing, their previous work history, and their least favorite coworker. Check it out, and learn more about some everyday life here at L2T!

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Jul 16, 2014 by Cathy Gassner

At Google’s Annual I/O developer conference this June, the popular search engine company unveiled its recent work on a new innovation for the auto industry. The announcement of Android Auto was one of the major highlights of the conference. This latest innovation from Google follows closely in the footsteps of Apple CarPlay, released in early 2014.

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Jul 09, 2014 by Diane Massie

The World Cup is more than just a great soccer tournament. It is a worldwide event that promotes community, passion and excitement among billions of people. FIFA has estimated that 3.2 billion people, almost ½ of the world’s population, watched at least part of a game during the 2010 World Cup in South Africa.

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Jul 02, 2014 by Eric Jay

“I’ll Google it.”
I seem to be answering more and more questions with, “I’ll Google it” lately.
How many campgrounds are in Duluth, Minnesota? “I’ll Google it.”
Is there a driving range on my way home from work? “I’ll Google it.”
What’s the name of that brewery in Grayslake? “I’ll Google it.”

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Jun 27, 2014 by Neil Richter

Here’s the thing about the internet in the US of A—It stinks.  Despite being one of the most developed countries in the world, we lag far behind when it comes to bandwidth.  According to a recently released ‘State of the Internet’ report, the US is ranked 8th among developed countries in internet speed, bringing up the rear in a group that includes South Korea, Japan, Hong Kong, The Netherlands, Latvia, The Czech Republic and—our nearest competitor—Sweden.  Now, when you think about it, it’s believable that perhaps we might cede the top spot to a famously tech-savvy nation like South Korea or Japan, but Latvia?  Latvia???

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Jun 18, 2014 by Neil Richter

An endless winter makes a man take stock of things.  For example, this morning I awoke to a sun-kissed urban landscape of the sort, just a few months ago, I thought I would never see again.  It made me thankful.  And in feeling thankful for this small gift of a morning untouched by biting winds, icy roads, and corrosive rock salt, I imagined other things I’m thankful for—like Google.

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Jun 12, 2014 by Katie Raynolds

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.”

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Jun 04, 2014 by Melissa Maxwold

Memorial Day weekend marks the start of summer (FINALLY!) for most people in Chicago. It’s like a flip of a switch and it’s officially acceptable to wear white pants, sunbathe (even if it’s only 60 degrees), and spend all of Saturday in the local beer garden. While toughing out the goose bumps just to get a hint of sunburn may be an afternoon well-spent for some, others have a different agenda this summer. Read on to see what some “L2Ters” are Googling to see, do, and accomplish before Labor Day!

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May 28, 2014 by Jeff Kaufman

Is your business constantly posting video content on YouTube, thinking that thousands of people will see your videos and provide your business with brand awareness? Well, if you are not posting your video content, you should be, but you cannot expect that just because your video is on YouTube, that your target audience will actually find it, let alone view it.

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May 21, 2014 by Alex Holt

Panda, Penguin, Hummingbird; it seems as if every time a digital marketer turns around, Google has released an algorithm update or a new product, and just when we’ve adapted to the changes the cycle begins again. However, there’s one recent update that is fundamentally changing the way we as marketers view our audiences – the introduction of Universal Analytics.

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