online reputation management
L2Tidings: What We’re Reading 5-18-2015

This week’s roundup of interesting SEM trends and industry news includes the Google Buy Button and how that can affect retail sales, Google's "quality" update, and how mobile website browsers are preferred among consumers opposed to their App counterparts. We stay up-to-date on industry trends, technical...

Convert Car Shoppers With Advanced Display Advertising Tactics: A Webinar

On Tuesday, May 19, we hosted our first ever webinar here at L2TMedia. Nicole Gignac and Jeff Kaufman, our VP of Sales and Director of Search Marketing, walked our participants through four key advanced display techniques that are proven to help car dealers capture shoppers' attention...

Webinar_AdvancedDisplay_May
L2TWebinar: Converting Auto Shoppers With Advanced Display Tactics

Advanced techniques in digital display advertising give you exciting new methods of presenting your dealership and vehicle inventory to interested prospects and active shoppers. In this intriguing L2TMedia webinar presentation (recorded May 19, 2015), L2TMedia’s Nicole Gignac, Vice President of Sales, explores how each of four...

Google algorithm
L2Tidings: What We’re Reading 5-11-2015

This week’s roundup of interesting SEM trends and industry news includes Bing's version of Mobilegeddon, Facebook's attempt at increasing user engagement on mobile devices and new insight on how Google crawls Javascript codes. We stay up-to-date on industry trends, technical digital marketing applications and creative advancements....

Google Emojis
L2Tidings: What We’re Reading 5-4-2015

This week’s roundup of interesting SEM trends and industry news includes Apple's search engine entrance, competitive PPC and competition domination and how Google started and stopped displaying Emojis in SERPs.  We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re...

Webinar_AdvancedDisplay_May
Webinar: Converting Car Shoppers With Advanced Display Tactics

Advanced techniques in digital display advertising give you exciting new methods of presenting your dealership and vehicle inventory to interested prospects and active shoppers. In this intriguing presentation, L2TMedia’s Nicole Gignac, Vice President of Sales, explores how each of four display formats targets customers with timely...

How an Evanston digital marketing agency helps 1,000 dealers sell cars

Co-Founder Liz Prior was interviewed by Kate MacArthur from Blue Sky Originals, a section of the Chicago Tribune website that highlights people from innovative companies in the Chicagoland area. Liz talks about her background, why L2TMedia has been such a success and what the biggest...

L2TMedia at Digital Dealer 18

Digital Dealer just completed its 18th convention and expo. After a long cold winter in our headquarters' city of Chicago, L2TMedia employees were happy to work our booth at Digital Dealer in Tampa.   The Tampa Convention Center was a beautiful walk from our hotel across...

Moble_vs_Desktop_Eblast2
How To Sell Cars on Mobile With Paid Search and Display

This year, mobile ad spend for US businesses accounts for 31% of global mobile ad spend, projected at $189.06 billion. As American consumers increasingly search for information and interact with brands on the go, advertisers have been tasked with delivering their message in real-time—exactly where...

L2Tidings: What We’re Reading 4-27-2015

This week’s roundup of interesting SEM trends and industry news includes why businesses should invest their SEO work in building high quality links, why optimizing for all search engines is beneficial, and how URL structure may (or may not) assist in search engine rankings. We...