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Ask The Experts: Editing Negative Reviews

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

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L2Tidings: What We’re Reading 2-1-2016

This week’s roundup of interesting SEM trends and industry news includes a change to the Facebook ‘Like’ Button, the AdWords App for iPhone users, and a scrap on the Scion brand by Toyota. See What We’re Reading below!          

The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US. Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers. Click on the image above to see the full article on Search Engine Land.
Paid Search & Optimal SERP Positioning

There are many types of campaigns that make up a pay per click advertising strategy. The 3 basic campaign types that L2TMedia Paid Search Specialists and I run for dealers are Branded, Regional and New Car. As these campaigns have different goals and attributes, they…

Google Releases API For “Google My Business” Local Listings. Now developers can automate the management of their businesses Google My Business listings via the new API. Click on the image above to see the full article on Search Engine Land.
2015 was a Record Year in Automotive

As a Google AdWords Premier SMB Partner, we receive a monthly snapshot of auto and digital marketing results from Google. Must-know facts this month: 2015: Annual sales in 2015 hit a new record of 17.47M units, breaking the mark of $17.4M vehicles in 2000. Average…

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Ask The Experts: Display Advertising

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

Cars Against Humanity: Nissan taps popular millennial games for its latest social push. The Japanese automaker has come out with a car-friendly game as part of its push for the 2016 Nissan Altima. Click the image above to read the full article on Digiday.
L2Tidings: What We’re Reading 1-25-2016

This week’s roundup of interesting SEM trends and industry news includes search patterns that are changing SEO, new Google research about using broad match, and Nissan’s new “Cars Against Humanity” game. See What We’re Reading below!            

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Webinar: How Social & Reviews Complete the SEO Puzzle

Join SEO Manager Nikki Paladino and Senior Social Media Specialist Danielle Naselli as they explain how you can connect with your customers using social media sites and encouraging reviews, all while boosting your website’s SEO value.   We will discuss the importance of using social…

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Ask The Experts: Number One Positioning?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

Automotive SEO Marketing Tips. Zipper SEO looks at some of the effective ways that local automotive dealership can market their brands. Click the image above to read the full article on Zipper Studio.
L2Tidings: What We’re Reading 1-18-2016

This week’s roundup of interesting SEM trends and industry news includes how Google fought bad ads in 2015, important differences between website-hosted and YouTube-hosted videos, and 11 ways to keep your AdWords healthy in 2016. See What We’re Reading below!          …

google voice search
Preparing for the Future of Search: Optimizing for Voice

Consumers are always looking for answers, whether that be through general information or to seek a product or service to answer their questions on mobile devices. Thanks to the increasing popularity of Apple’s Siri, Microsoft’s Cortana and Google Now, consumers are able to find answers…