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Make The Most of Your Paid Ads with Callout Extensions

Incentives and current offers can be exceptionally effective conversion tools for your paid search (PPC) campaigns. Google has rolled out a new ad extension called “Callouts” that allows you to add even more text to your ad to spotlight incentives, offers, and sales, and highlight...

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Facebook Rolls Out A More Realistic View of Your Fans

Have you seen a decrease in your Facebook Business Page’s Likes? On Thursday March 12th, Facebook began removing memorialized and voluntarily deactivated accounts from Business Pages’ Like counts. When the announcement was first made, many users feared they would be losing friends or people that...

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Could Google or Facebook Sway Elections?

It’s the final countdown for current Chicago mayor Rahm Emanuel and his opponent Jesus “Chuy” Garcia, who will face off in a final mayoral election in early April. Every once in a while we like to take a break from our laser-like focus on the...

Reputation Management
The Business Case for Reputation Management

Shortly after graduating from college I worked for Target as a Loss Prevention manager. One of my favorite parts of the job was the amount of interaction I got walking the sales floor – helping guests find items, answering any questions they had, or simply...

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The Big Change in Google Video Advertising

Video advertising is one of the fastest growing forms of digital marketing. Online shoppers are giving more of their time and attention to video content. This is very apparent to auto shoppers: According to a recent survey, 84% of video researchers plan to watch auto videos...

Is My Paid Search Advertising Successful?

One of the most challenging aspects of client education is pinpointing exactly what makes a paid search campaign successful. Google AdWords and Google Analytics provide a wealth of data, which can be very useful, but often distracts from the primary focus: comparing Pay Per Click...

Visit L2TMedia at NADA Booth 6407W. Hear Google Speak on Google My Business

The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers.  The 2015 NADA Convention & Expo will take place on Thursday, January 22nd through Sunday, January 25th at the Moscone Center...