As a digital marketing agency, L2T is always looking for ways to provide additional value to our clients and give ourselves a leg up on our competition.  In order to drive traffic to websites in a manner that is both efficient and cost effective, we need to run Pay Per Click (PPC) accounts with strong ads and clear calls to action.

Unique Campaigning 

One way to accomplish this is by using monthly reminders and updates.  Near the beginning of every month, I send out a request for any new specials, rebates, incentives, or advertising programs that our clients would like to include in their PPC accounts. This provides us with an ever changing array of ads to run that are specifically tailored to the client’s needs.  We can create new, fresh ads that incorporate deals that fit the needs of specific customers.

An example of a tailored PPC ad.
Which one would you click?

Turning Ads into Revenue

While we typically run a few generalized ads all year long, the monthly updates allow us to create more compelling ads that potential customers may be more likely to click on.  When we include new car leasing offers, finance deals, or rebates in ad copy, it really stands out and grabs the attention of potential customers. This is especially true when all of the other ads being presented by competitors look identical.

Our ultimate goal is to drive prospective customers to our clients’ websites to help increase sales.

For the first time ever, heavy traffic is a good thing.

Therefore, any way we can make our clients’ ads stand out against their competition can go a long way towards increasing PPC performance (in terms of higher click-thru-rates and lower cost per click). In the end, monthly updates can help our clients drive more traffic to their websites without spending additional money, which should make everyone happy.