Being engaged can be a lot of work, but it's worth it. I can't say engaging with your car dealership's Facebook profile takes NO time or effort, but I can tell you it has its rewards... 

A method of engagement that requires slightly more time, effort, and sweet talk

As with any relationship, the one you have with your dealership requires communication to survive. The beauty of forging a friendship via Facebook with dealers today lies in the endless communication opportunities this social media platform provides.

The Perks

Business Facebook profiles have really increased over the years and for good reason. The ability for companies to connect with customers (and vice versa) has greatly improved. Not only does the good old-fashioned status update or wall post from your dealer inform you of current sales and promotions (or just some entertaining car trivia), but you can also receive exclusive coupons just by being a good friend. Facebook's fan-only content allows dealers to share incentives such as dirt cheap oil changes and dollars off of service appointments.

Keeping it Friendly

And while everyone appreciates a good coupon in today's economy, there's also something to be said for having a friendly relationship with the people responsible for maintaining the upkeep of your ride. We all get pretty attached to our cars, so why not keep in touch with those who know your make and model better than even you do?

But if you're like me and still haven't found "the one" (in the automobile world, that is), then staying in touch on Facebook with dealers in your area allows you to link to feeds of current inventory and view both new and used cars available. Who knows when the right one will come along?

So whether you’re still in the buying process or nearing the end of your warranty, keeping in touch with your dealership on Facebook comes with many perks! I think you’ll “Like” it.