These days, it could be close to impossible to find a person who has never performed a Google search.

"Uh, yeah, even I use Google." ~ That baby.

For a lot of us, Google is part of our everyday lives. But that doesn’t always mean we’re utilizing it to its full potential.

I like to think of myself as pretty search-savvy, but I still find a new trick here and there. I recently came across the site specific search option.

Site Specific Search in Google

This feature allows you to search a specific website for content matching your phrase regardless of whether the site has a search feature or not.

Using the “site:somesite.com” modifier, you can limit your search to whatever website your are most interested in. For example, if you’re STILL into the royal couple like I am, you can search ‘"Kate Middleton" site:www.people.com’ and find any article on People.com (my favorite source) about Kate Middleton.

Click above to see an example of the site function in Google

Likewise, at L2T Media, we often use the "site:somewebsite.com" feature to analyze indexed pages for some of our automotive client's websites. This function can help our SEO team determine whether or not Google or Bing are having any problems indexing all the pages on a website. If you ever do a site search for a particular, longer URL, and Google or Bing doesn't return any results, that means the page hasn't been indexed in the search engine. This is generally a problem our SEO specialists are going to want to analyze!