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Search Engine Optimization Cost
May 18, 2011 by John Curtis
Your bosses will tell you that SEO is too expensive.
Cost-prohibitive.
Not necessary.
Not ideal for your company.
Not a priority…
“Find some kind of affordable SEO and we’ll give it a look,” your honchos will tell you. “List out all the costs,” they’re likely to bellow.
No need. I’ve done it for you.
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The following search engine optimization costs hold true across industries for any business, local or global, small or large, which has never put any effort into organic search visibility.
These are the biggest SEO costs to your company:
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• Reaching through organic search only the 4,200 people who know your company’s name - instead of the 85% of American adults using the Internet
• Appearing in organic search results only for query terms that do not lead to purchases or leads
• Spending more dollars on pay-per-click ads to try to keep pace with your competition
• Not selling to the 72% of Google searchers who think organic results are more relevant
• Building no equity in your site in the eyes of search engines for the digital years ahead
But, seriously, what are the real costs associated with SEO you ask? It depends on who you are and what your business does / is / wants to be.
Our agency offers various tiers of SEO pricing based on specific actions which we recommend based upon current needs, but no company is the same and no industry is the same.
Search Engine Optimization is an investment in either employee time or outsourced money. An investment. Not a cost.
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