To the ‘You Don’t Know, Jack?’ faithful… I apologize. I have not been delivering the hard hitting questions surrounding L2T Media that you long for each and every week. I’ve let you down and, quite honestly, I’ve let myself down.
As a close friend, Noah, recently told me, “Will you do something for me?… Just picture your life for me. Thirty years from now, forty years from now. What's it look like? If it's [without YDKJ], go. Go! I lost you once, I think I can do it again. If I thought that's what you really wanted. But don't you take the easy way out.”
Well, YDKJ faithful, Noah is right. I’m not going to take the easy way out. You deserve to know the answers to your search engine marketing questions from the people who know best – the experts at L2T Media. Like Jordan said in March of 1995, “I’m back.”
Let’s get to the question. There has been a lot of buzz around the office about a “celebrity search engine” in the making. I spend every morning going through about 500+ e-mails asking me, “Jack, what is this search engine all about and when can I get my hands on it?!” It’s exhausting! Well, I’m here to put an end to the questions. If anyone knows anything about this mystery search engine, it is my dear colleague and relapsing search-a-holic, Dave Buesing. Dave, help!
I’m glad you asked, Jack. Believe it or not, that new search engine hype you’re hearing is coming straight from the two fly feet of MC Hammer.
MC Hammer? As in the 90’s rapper famous for large shiny pants, sweet dance moves, and a tragic inability to touch things? What’s he got to do with celebrity search engines?
This past week, at the Web 2.0 Summit in San Francisco, Mr. Hammer (if that is his real name) announced plans to launch a search engine called WireDoo. Reports from the event are still trickling in, but rumor has it Hammer first discovered his love of search when he lost a small pet turtle inside his pant pocket.
He really loved that turtle.
You can watch Hammer lay down his search knowledge in an interview on Youtube, but the main takeaway is that the man has done his preliminary search marketing research. His team of entrepreneurs seem interested in creating a search engine strong in “relational search,” i.e. connecting targeted keywords to related subjects.
In the interview, Hammer uses an example many of our clients are familiar with: a customer searching for a car.
According to Hammer, WireDoo would handle a search for a particular car by including specific mileage information, the specs, car styles, and zipcodes of local car dealers with that model.
At the end of the day, it’s hard to say the idea hits you so hard it makes you say, “Oh, my Lord.” As we’ve documented before, there are a lot of really cool search engines out there, and none of them have had much success taking market share from Google. Can WireDoo and MC Hammer succeed where others have failed? It seems unlikely, but we’ll know more with the beta launch of Wiredoo in December.
