Did you know that the US is the second-largest Spanish-speaking country and therefore, more and more Hispanics are using the internet?  Did you know that one of the most popular searched segments by Latinos is automotive?  You cannot ignore this market.  Over 20 million Hispanics in the US use the internet for more than 14 hours per week.

When you need help you call AAA, which naturally stands for “Agency Adwords Advantages”. Using an agency to handle a company’s pay-per-click (PPC) advertising has many benefits. On the surface, search engine marketing platforms may seem straight-forward and simple. However, taking full advantage of the advanced tools and complicated bid management software is not possible without extensive training and real-world experience.

We recently wrote a post on the new Google “Places Search” which will now generate more complete local search results including star ratings and snippets of reviews from popular review sites.  Of course this entirely changes the way many businesses approach online reputation.  Gone are the days where consumer reviews are secondary to your search engine optimization strategy.  With this new adjustment, searchers will immediately see why and how you are rated online.

The integration of Google Places Search into Google’s default search results is different. You may hate it, but you’ll probably have to live with it. It’s time to reverse course on any of the 4 things above that describe you. This change should not make you panic, but it should make you take notice. Local search has been the future for a long time, and that future is getting closer to the present.

The recent Search Engine Strategies Conference in Chicago was once again filled with good information and informative speakers.  I was impressed with the speech given by Maile Ohye, Senior Developer Programs Engineer at Google.

Within the last couple months, a new product has jumped on board the L2T train: eMarketing. As we continued to solidify the product, I had the responsibility of spearheading the effort.  Today, email marketing is widely used among businesses for a more convenient, direct approach rather than the archaic method of sending postcards or mailers.

My last post was all about how to utilize RSS feeds to obtain the latest information on your industry, gain a competitive advantage on your competition, and connect with your social media network.  I explained how the easiest way to organize your feeds is to utilize a feed reader.  But how exactly do you utilize a feed reader?

As I have touched on in previous blog posts, Click Through Rate (CTR) is king in running a successful pay-per-click account. In order to maximize CTR you are going to want write appealing ad text. Unlike other forms of advertising you are allowed a lot of flexibility in copying and slightly adjusting the work done by others before you.

When we start getting down to explaining all of the different facets of social media to a potential client, we make sure all of the bases are covered.  After all, there is a lot of opportunity in connecting with your customers through social media channels so having a full understanding of the “big picture” can be instrumental in providing you the tools needed to connect with your community.

Google Instant arrived this week. Yes, it’s a big deal. No, it doesn’t instantly change the way people search. Google’s now instant results and search feedback will begin to change how people phrase their searches. It has to. While auto-complete suggestions have been a part of the Google search for a while, the fact that results will now accompany what Google is guessing you’ll type will affect how far users make it into their searches.