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July 2010
Kyle Brigham's avatar
Kyle Brigham
Senior Social Media Manager
Jul 28, 2010

With all of the recent negative press running circles around Toyota, there is no denying that they have a long road of damage control ahead of them.  Dealers are looking for support and buyers are wondering what the future will hold.

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Nicole Gignac's avatar
Nicole Gignac
Midwest Region Sales Director
Jul 21, 2010

Coming from a traditional media background, I consistently watched dealers spend a minimum of $5,000 per month in traditional media – whether it was newspaper or radio or cable or magazine ads - we all know them.  There are plenty of options out there.

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Jay Solway's avatar
Jay Solway
PPC Manager
Jul 08, 2010

Google is quick to point out that they use an algorithm to determine Quality Score. It is based on click-through rate (CTR) and relevance, which are somewhat interlinked - with “relevance” being a very broad concept.  Google won’t get any more specific than that, claiming that if they do, it would provide an unfair competitive advantage.

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