With all of the recent negative press running circles around Toyota, there is no denying that they have a long road of damage control ahead of them.  Dealers are looking for support and buyers are wondering what the future will hold.

Coming from a traditional media background, I consistently watched dealers spend a minimum of $5,000 per month in traditional media – whether it was newspaper or radio or cable or magazine ads - we all know them.  There are plenty of options out there.

Google is quick to point out that they use an algorithm to determine Quality Score. It is based on click-through rate (CTR) and relevance, which are somewhat interlinked - with “relevance” being a very broad concept.  Google won’t get any more specific than that, claiming that if they do, it would provide an unfair competitive advantage.