If you read Part I of Beyond the Rankings, you know that my focus for this two-part post is that keyword rank is not the whole story when it comes to SEO accomplishments. In Part I my focus dealt with the ancillary benefits of strong SEO tactics which helped turn a SERP in your favor by way of press releases, blogs, social media profiles, and more.

Do you know what you are reading right now? (You do, but humor me.) This is content. Although we can all agree that it is rarely written by a mind this complex, you know content when you see it. From blogs, to articles, to news releases - content is everywhere across the internet.

We all knew it was coming.  With the announcement of a merger last year, searchers and advertisers alike awaited anxiously to find out the details of what could be one of the largest acquisitions in Internet history.  The partnership between the much-anticipated Bing and the old-time favorite Yahoo! caused Internet marketers to begin re-thinking long-term search strategy in an effort to appease the now 30% market shareholders.  But what exactly will change?

Fifteen of your keyword phrases position your site at #3 or better in Google, five others put your site in the top 10, and for another eight keywords your site is hanging back in the rankings. From your perspective, things are good. But clients are always, and understandably, looking to improve. You’re paying, and you want to see results. Now.