My last post was all about how to utilize RSS feeds to obtain the latest information on your industry, gain a competitive advantage on your competition, and connect with your social media network.  I explained how the easiest way to organize your feeds is to utilize a feed reader.  But how exactly do you utilize a feed reader?

As I have touched on in previous blog posts, Click Through Rate (CTR) is king in running a successful pay-per-click account. In order to maximize CTR you are going to want write appealing ad text. Unlike other forms of advertising you are allowed a lot of flexibility in copying and slightly adjusting the work done by others before you.

When we start getting down to explaining all of the different facets of social media to a potential client, we make sure all of the bases are covered.  After all, there is a lot of opportunity in connecting with your customers through social media channels so having a full understanding of the “big picture” can be instrumental in providing you the tools needed to connect with your community.

Google Instant arrived this week. Yes, it’s a big deal. No, it doesn’t instantly change the way people search. Google’s now instant results and search feedback will begin to change how people phrase their searches. It has to. While auto-complete suggestions have been a part of the Google search for a while, the fact that results will now accompany what Google is guessing you’ll type will affect how far users make it into their searches.

I’m the kind of girl who has always enjoyed keeping up with the latest trends. However, now that I’ve entered the world of search engine marketing, I’ve switched my trendy eye from fashion to PPC and the automotive industry. Who has time for an Emmy pre-show when there is Nissan year-end sale ad copy to create?