Erin O’Brien has heard a lot of client questions about online marketing. In today’s post, she picks out a few frequently asked questions and offers her expertise on the subject matter.

What is social bookmarking and how can it help your company website achieve better rankings and traffic? Nikki explains the link building tactic and shares her own favorite bookmarks - both social and not.

Google’s making some changes to its Call Metrics system, as well as the impact on Ad Quality Score. What are the new changes and how will they affect your PPC campaigns?

Thinking about changing your website’s domain name? Still sure you won’t reconsider? In part 2 of 2, John offers his final four tips to help make your domain name change as smooth and effective as possible. 

Thinking about changing your website’s domain name? Although John would like to talk you out of it, he offers 8 great tips on the process of changing your company’s url.

Google’s search algorithm has changed so that “low-quality” content is less likely to show in results. How does the “Panda/Farmer” update affect your search engine marketing? And what are some of the best ways to take advantage of the shift?

Did you know that the US is the second-largest Spanish-speaking country and therefore, more and more Hispanics are using the internet?  Did you know that one of the most popular searched segments by Latinos is automotive?  You cannot ignore this market.  Over 20 million Hispanics in the US use the internet for more than 14 hours per week.

When we start getting down to explaining all of the different facets of social media to a potential client, we make sure all of the bases are covered.  After all, there is a lot of opportunity in connecting with your customers through social media channels so having a full understanding of the “big picture” can be instrumental in providing you the tools needed to connect with your community.

Google Instant arrived this week. Yes, it’s a big deal. No, it doesn’t instantly change the way people search. Google’s now instant results and search feedback will begin to change how people phrase their searches. It has to. While auto-complete suggestions have been a part of the Google search for a while, the fact that results will now accompany what Google is guessing you’ll type will affect how far users make it into their searches.

We all knew it was coming.  With the announcement of a merger last year, searchers and advertisers alike awaited anxiously to find out the details of what could be one of the largest acquisitions in Internet history.  The partnership between the much-anticipated Bing and the old-time favorite Yahoo! caused Internet marketers to begin re-thinking long-term search strategy in an effort to appease the now 30% market shareholders.  But what exactly will change?