If you have any interest in tracking the success of your online business, it’s easy (and free!) to set up Google Analytics. Before you do, though, you’ll want to know which version of Google Analytics is best and where you should put the code on your site. Chris explains all of this and offers a free tool to help you keep track!

Erin O’Brien has heard a lot of client questions about online marketing. In today’s post, she picks out a few frequently asked questions and offers her expertise on the subject matter.

Thinking about changing your website’s domain name? Still sure you won’t reconsider? In part 2 of 2, John offers his final four tips to help make your domain name change as smooth and effective as possible. 

Thinking about changing your website’s domain name? Although John would like to talk you out of it, he offers 8 great tips on the process of changing your company’s url.

The keys to your online success don’t have to be a mystery. In part two of two, Danielle shares an Account Manager’s take on what to look for in your SEO campaign, and how to compare your site to a direct competitor’s.

The keys to your online success don’t have to be a mystery. In part one of two, Danielle shares an Account Manager’s take on what to look for in your PPC campaign, and how to best understand the value of your online ads.

Recently, a client led me to finally create something concrete and write this post by asking this specific question: Could you send me a bulleted list of the top 10 things we should look for in a new website company that has a built in web solution? 

I whittled a big list down to my 10 most important website features/functions (and then 9 to have a cooler blog title), but it took some thought, and, as you will find below, a lot of words.