The “You Don’t Know, Jack?” series of posts highlights some of Jack’s most interesting questions. Today’s question: Why not target your main competitor’s dealership names as part of your SEO campaign? Can you take out the competition by ranking above them in Google for their own name?

Smartphones are on their way to becoming the majority of cell phone purchases in America. Is your online business prepared for the increase in mobile searches? Are you confident in your Mobile SEO?

You’ve heard all about it, but what does Search Engine Optimization actually cost? John Curtis lays out the costs of SEO and shares THE single biggest SEO cost.

Jack is new to SEO. There is a lot he doesn’t know, but he’d like to keep his job so he asks a lot of questions. The “You Don’t Know, Jack?” series of posts highlights some of his most interesting. Today: How trustworthy are Google guidelines?

Erin O’Brien has heard a lot of client questions about online marketing. In today’s post, she picks out a few frequently asked questions and offers her expertise on the subject matter.

The Google +1 is coming and it may shape social search for years to come. What does the new +1 look like, how does it compare to Facebook’s “like,” and what are the flaws of this new social sharing function?

Google’s search algorithm has changed so that “low-quality” content is less likely to show in results. How does the “Panda/Farmer” update affect your search engine marketing? And what are some of the best ways to take advantage of the shift?

The keys to your online success don’t have to be a mystery. In part two of two, Danielle shares an Account Manager’s take on what to look for in your SEO campaign, and how to compare your site to a direct competitor’s.

Many times when I’m in meetings specifically with automotive dealerships I’m asked, “What do you recommend: PPC or SEO?”  It seems like a valid question because after all, no dealership has an unlimited budget to spend on marketing its website, right?  Spending all this money on a website seems silly; can’t they just do one or the other?

If you read Part I of Beyond the Rankings, you know that my focus for this two-part post is that keyword rank is not the whole story when it comes to SEO accomplishments. In Part I my focus dealt with the ancillary benefits of strong SEO tactics which helped turn a SERP in your favor by way of press releases, blogs, social media profiles, and more.