What is Google’s new “Search Plus Your World” and how can you harness the power of these major changes for your own website?

What’s the point of “Like"ing something, anyway? Gretchen lays out the perks of getting friendly with your car dealer on Facebook. From deals on oil changes to free iProducts… the time commitment is minimal and the rewards are endless.

The “You Don’t Know, Jack?” series of posts highlights some of Jack’s most interesting questions. Today’s question: What is this new Google Plus One? With a special guest answer!

Want to see a great example of an auto dealership responding to a customer on Facebook? In today’s post, Drew takes a look at Schaumburg Toyota’s Facebook strategy and how they used social media to close in on a sale.

Need a good new way to share your favorite online content with friends? Danielle explains how the Google +1 button lets you do just that.

Google’s social search has officially gone global. What is social search and what does it mean for your business?

A recent study reveals Facebook’s increasing share of the online display ad market. Drew breaks down the news and how it will affect your social media marketing.

What is social bookmarking and how can it help your company website achieve better rankings and traffic? Nikki explains the link building tactic and shares her own favorite bookmarks - both social and not.

The Google +1 is coming and it may shape social search for years to come. What does the new +1 look like, how does it compare to Facebook’s “like,” and what are the flaws of this new social sharing function?

What are the advantages of using Facebook ads and how do they work? Drew explains Facebook’s rapid ascension into the field of paid search advertising.