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    <title type="text">L2T Media : blog</title>
    <subtitle type="text">blog:</subtitle>
    <link rel="alternate" type="text/html" href="/blog" />
    <link rel="self" type="application/atom+xml" href="http://www.l2tmedia.com/site/atom/" />
    <updated>2012-01-17T20:20:21Z</updated>
    <rights>Copyright (c) 2012, Dave Buesing</rights>
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    <id>tag:l2tmedia.com,2012:01:13</id>


    <entry>
      <title>Google&#8217;s &#8216;Search Plus Your World&#8217;: How will this impact your dealership site?</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/googles-search-plus-your-world-how-will-this-impact-your-dealership-site/" />
      <id>tag:l2tmedia.com,2012:blog/index.php/2.126</id>
      <published>2012-01-13T20:40:20Z</published>
      <updated>2012-01-17T20:20:21Z</updated>
      <author>
            <name>Dave Buesing</name>
            <email>DBuesing@L2Tmedia.com</email>
                  </author>

      <category term="Social Networking"
        scheme="http://www.l2tmedia.com/Blog/post/C6/"
        label="Social Networking" />
      <content type="html"><![CDATA[
        What is Google&#8217;s new &#8220;Search Plus Your World&#8221; and how can you harness the power of these major changes for your own website?



      ]]></content>
    </entry>

    <entry>
      <title>4 Auto Dealer Takeaways from PubCon 2011</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/4-auto-dealer-takeaways-from-pubcon-2011/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.125</id>
      <published>2011-11-23T15:02:46Z</published>
      <updated>2011-11-23T17:00:47Z</updated>
      <author>
            <name>John Curtis</name>
            <email>JCurtis@L2Tmedia.com</email>
            <uri>https://plus.google.com/103545771675553354924/posts</uri>      </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        At PubCon 2011 in Las Vegas, our own John J. Curtis was able to interact with some of the biggest names in search engine marketing. In this post, John takes a look at how your car dealership website can follow some of the leading online marketing tips to greatly improve your lead generation. Click &#8216;More&#8217; to find out how!

      ]]></content>
    </entry>

    <entry>
      <title>Does Your Dealership Need Digital Marketing?</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/does-your-dealership-need-digital-marketing/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.124</id>
      <published>2011-11-14T19:55:45Z</published>
      <updated>2011-11-14T22:23:47Z</updated>
      <author>
            <name>Tom Moorhead</name>
            <email>TMoorhead@L2Tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        Still wondering what the point of digital marketing is? Tom breaks down some facts and figures to help show you how your business can benefit from an increased online presence. 

      ]]></content>
    </entry>

    <entry>
      <title>Practical Search Tips With L2T: Site Specific Search For Your Royal Wedding Fever</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/practical-search-tips-with-l2t-site-specific-search/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.123</id>
      <published>2011-10-25T20:11:15Z</published>
      <updated>2011-10-25T21:50:16Z</updated>
      <author>
            <name>Gretchen McKibbin</name>
            <email>gmckibbin@l2tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        It’s easy enough to search for some of your favorite things online with Google. But sometimes there are little tricks that can help you find what you’re really looking for. Today’s practical search tip has to do with site-specific searching. Have one particular website you want to look at? This search tip is the right one for you! 

      ]]></content>
    </entry>

    <entry>
      <title>U Can’t Touch This: No Really, It’s An Unreleased MC Hammer Search Engine</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/u-cant-touch-this-no-really-its-an-unreleased-mc-hammer-search-engine/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.122</id>
      <published>2011-10-21T20:44:56Z</published>
      <updated>2011-10-21T22:03:57Z</updated>
      <author>
            <name>Jack Thornburg</name>
            <email>jthornburg@l2tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        In the newest You Don&#8217;t Know, Jack: It&#8217;s not every day that MC Hammer announces the release of a new search engine he&#8217;s helping to launch. The engine is called WireDoo&#8230; is it legit? Is it Too Legit To Quit?

      ]]></content>
    </entry>

    <entry>
      <title>Jay Per Click: Mobile Website Design For the Common Man</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/jay-per-click-mobile-website-design-for-the-common-man/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.121</id>
      <published>2011-10-20T14:19:33Z</published>
      <updated>2011-10-20T16:37:34Z</updated>
      <author>
            <name>Jay Solway</name>
            <email>JSolway@L2Tmedia.com</email>
                  </author>

      <category term="PPC"
        scheme="http://www.l2tmedia.com/Blog/post/C4/"
        label="PPC" />
      <content type="html"><![CDATA[
        More and more people have smartphones these days, and that means mobile search opportunities are skyrocketing. Is your business website mobile friendly? Jay breaks down some of the most important steps in perfecting your mobile presence. 

      ]]></content>
    </entry>

    <entry>
      <title>Practical Search Tips With L2T:&amp;nbsp; How Google Can Help Your Ryan Gosling Infatuation</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/practical-search-tips-with-l2t-how-google-can-help-your-ryan-gosling-love/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.120</id>
      <published>2011-10-17T16:10:17Z</published>
      <updated>2011-10-17T18:33:19Z</updated>
      <author>
            <name>Dena Poulos</name>
            <email>dpoulos@l2tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        It&#8217;s easy enough to search for some of your favorite things online with Google. But sometimes there are little tricks that can help you find what you&#8217;re really looking for a little easier. Today&#8217;s practical search tip involves the art of inclusion, exclusion, and the charm of Ryan Gosling.

      ]]></content>
    </entry>

    <entry>
      <title>L2T Media Wins “Best Business Shorts” Contest!</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/l2t-media-wins-best-business-shorts-contest/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.118</id>
      <published>2011-10-07T19:53:39Z</published>
      <updated>2011-10-07T21:16:41Z</updated>
      <author>
            <name>Dave Buesing</name>
            <email>DBuesing@L2Tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        L2T Media took on a whole bunch of internet marketers in a &#8220;Best Business Shorts Contest&#8221; recently. After a grueling competition, only one winner was left standing. A winner with an enviously comfortable lower half. A winner named L2T!

      ]]></content>
    </entry>

    <entry>
      <title>Let’s Get Real…Time: How Google Analytics Makes Social Media Measurements Easier</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/lets-get-realtime-how-google-analytics-makes-social-media-measurements-easi/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.117</id>
      <published>2011-10-03T19:31:19Z</published>
      <updated>2011-10-03T21:26:20Z</updated>
      <author>
            <name>Drew Brinckerhoff</name>
            <email>DBrinckerhoff@L2Tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        Drew breaks it down and gets real with his analysis of new Real Time Reports in Google Analytics. The new program (currently in beta) is going to have a huge impact on the way we can measure social media tactics. For real.

      ]]></content>
    </entry>

    <entry>
      <title>How Does the New Google Analytics Visits Algorithm Affect Your Data?</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/how-does-new-google-analytics-visits-affect-data/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.116</id>
      <published>2011-09-23T13:20:15Z</published>
      <updated>2011-09-23T17:24:16Z</updated>
      <author>
            <name>John Curtis</name>
            <email>JCurtis@L2Tmedia.com</email>
            <uri>https://plus.google.com/103545771675553354924/posts</uri>      </author>

      <content type="html"><![CDATA[
        We&#8217;ve had some clients ask us about this, so I want to hand out a couple of resources on understanding the matter.

      ]]></content>
    </entry>

    <entry>
      <title>Local Search: The Good, The Bad and The Future</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/google-places-the-future-of-local-search/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.115</id>
      <published>2011-09-01T03:42:53Z</published>
      <updated>2011-09-06T16:21:54Z</updated>
      <author>
            <name>Jason Hamblin</name>
            <email>JHamblin@L2Tmedia.com</email>
                  </author>

      <category term="Local Search"
        scheme="http://www.l2tmedia.com/Blog/post/C16/"
        label="Local Search" />
      <content type="html"><![CDATA[
        The World Wide Web, while forever expanding, has actually just gotten smaller. How? With Google Places! Jason explains the benefits and drawbacks to the latest in search engine innovation. Follow his expert advice, and how it&#8217;ll impact your dealership ...

      ]]></content>
    </entry>

    <entry>
      <title>Jay Per Click: To Pay or Not to Pay? The Branded Term Debate</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/jay-per-click-to-pay-or-not-to-pay-the-branded-term-debate/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.114</id>
      <published>2011-08-26T17:07:54Z</published>
      <updated>2011-08-30T15:02:56Z</updated>
      <author>
            <name>Jay Solway</name>
            <email>JSolway@L2Tmedia.com</email>
                  </author>

      <category term="PPC"
        scheme="http://www.l2tmedia.com/Blog/post/C4/"
        label="PPC" />
      <content type="html"><![CDATA[
        Should your PPC campaign spend on branded terms? If you&#8217;re already ranking for your own company name organically, what are the advantages of PPC ads for the same term? Jay tackles all this and more in this insightful look into the branded term debate.

      ]]></content>
    </entry>

    <entry>
      <title>Does Digital Marketing Make Sense For Your Business?</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/does-digital-marketing-make-sense-for-your-business/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.113</id>
      <published>2011-08-23T15:26:42Z</published>
      <updated>2011-08-23T19:57:43Z</updated>
      <author>
            <name>Kirstin Shew</name>
            <email>KShew@L2Tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        Kirstin recently met with a group of business owners to discuss how online marketing fits into their strategy. Check out some of the advice she has to give here!

      ]]></content>
    </entry>

    <entry>
      <title>Meet the Pets of L2T &#45; The True Inspiration Behind PPC and SEO Campaigns</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/meet-the-pets-of-l2t-the-true-inspiration-behind-ppc-and-seo-campaigns/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.112</id>
      <published>2011-08-19T13:31:56Z</published>
      <updated>2011-08-23T20:46:57Z</updated>
      <author>
            <name>Danielle Sullivan</name>
            <email>dsullivan@l2tmedia.com</email>
                  </author>

      <category term="Search Marketing"
        scheme="http://www.l2tmedia.com/Blog/post/C12/"
        label="Search Marketing" />
      <content type="html"><![CDATA[
        What do pets have to do with PPC campaigns? Danielle explains it all in this oddly convenient excuse to showcase the fabulous pets of L2T Media!

      ]]></content>
    </entry>

    <entry>
      <title>Common Questions from Clients about PPC Month&#45;End Reports</title>
      <link rel="alternate" type="text/html" href="http://www.l2tmedia.com/blog/post/common-questions-from-clients-about-ppc-month-end-reports/" />
      <id>tag:l2tmedia.com,2011:blog/index.php/2.111</id>
      <published>2011-08-15T20:38:35Z</published>
      <updated>2011-08-23T20:48:37Z</updated>
      <author>
            <name>Sheila Hull</name>
            <email>SHull@L2Tmedia.com</email>
                  </author>

      <category term="PPC"
        scheme="http://www.l2tmedia.com/Blog/post/C4/"
        label="PPC" />
      <content type="html"><![CDATA[
        Have a question about your month-end PPC report? Want to know some of the industry essentials for Pay-Per-Click advertising? Check out Sheila&#8217;s responses to some of the most common client questions.

      ]]></content>
    </entry>


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