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CAREERS
Assistant Media PlannerSEO SpecialistCFOAccount Service DirectorGraphic DesignerWeb Programmer/DesignerSenior PPC SpecialistDisplay Campaign ManagerSEO Content EditorSocial Media SpecialistSEO SupervisorAccount ManagerSearch Engine Marketing SupervisorPPC SpecialistRegional Sales Manager

The Assistant Media Planner will provide support with regards to media strategy development, ad operations, auditing, quality assurance, optimization and trafficking of online display advertising campaigns. This individual should have a strong passion for digital media and technology. In addition, this role requires the drive for continued learning and sharing of new ideas and opportunities around technology and marketing.

The candidate will thrive in a deadline-driven environment while always maintaining a persistent and acute attention to detail. In addition, organization is a critical quality for success in this position.

Job Responsibilities

• Facilitate our schedule and process to achieve time sensitive campaign goals and objectives.
• Provide support to Account Manager, Sales Manager with regards to Display Media when requested.
• Strong team communication with the ability to provide regular status updates on tasks and projects.
• Traffic ad tags and creative via multiple agency ad operations platforms.
• Support optimization techniques on client campaigns to ensure exception performance.
• Take part in quality assurance on all aspects of media operations; provide recommendations and solutions to quickly resolve technical or design related issues.
• Actively participate in problem solving and brainstorming sessions, team statuses, and client calls.
• Utilize creative thinking to determine the best approach and provide the motivation and dedication to finding a solution when one doesn’t already exist.

Qualifications

• Bachelor’s Degree
• A general understanding of digital marketing, ad formats and ad operations technology.
• Willingness to learn about multiple ad trafficking and performance systems.
• Exceptionally detailed and organized in a deadline driven environment.
• Accountability to the tasks and projects at hand in addition to supporting them through to completion.
• 1+ years of account or media related experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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Assistant Media Planner

The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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Assistant Media Planner

The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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Assistant Media Planner

The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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Assistant Media Planner

The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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Assistant Media Planner

The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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Assistant Media Planner

The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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Assistant Media Planner

The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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The SEO Specialist will be responsible for the planning, coordinating, management and monitoring of client SEO campaigns.

Job Responsibilities

• Implement and manage SEO/Social Media campaigns
• Develops and implements policies, measurements and operational procedures that ensure an aggressive return on investment, increased traffic and operational effectiveness.
• Maintains up-to-date search engine algorithm knowledge & best practices.
• Communicates best practices, defines & develops SEO tactics & implementation strategy to senior management and internal teams
• Collaborate with analytics teams to develop models and interpret web analytics to identify gaps/areas of opportunity and provide key data driven insights to influence strategic e-commerce paid search decisions across the brand.
• Accountable for ongoing assessment of SEM/SEO resource needs and deploying sufficient resources to meet agreed upon objectives, schedules and budgets at the highest level of quality and service.
• Perform standard supportive SEO tasks: SEO copywriting, keyword research and analysis, and link building efforts
• CRO (Conversion Rate Optimization)
• LPO (Landing Rate Optimization)
• Local listing management
• Campaign status reporting

Qualifications

• Bachelor’s degree
• Excellent writing skills
• Ideally 3 years experience in SEO
• Successful track record in running multiple SEO campaigns
• Experience in SEO related tools
• Strong data analysis skills
• Skilled at website analysis and recommendations for SEO
• Good understanding of mobile web concepts and challenges


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The Chief Financial Officer should be a proactive, results-oriented, highly effective, and hands-on individual who will provide leadership around an aggressive but realistic business plan. The CFO will report to the Managing Partners and have direct reports including the Staff Accountant and Office Manager. The successful candidate will have a passion for continuous improvement, a strong sense of accountability and an ability to partner with key leadership. In addition to a hands-on style, it is absolutely essential that the individual possess the excellent people skills necessary to foster an environment that supports teamwork, continuous improvement, cost controls and innovation while at the same time striving to maintain a high level of expectation.

The CFO will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities for the organization. The scope of this role will include responsibility for accounting, finance, forecasting, strategic planning, job costing, legal, property management, deal analysis and negotiations, along with strategic planning responsibilities associated with the business’ long range and annual operating plans.

Job Responsibilities

• Plan, develop, organize, implement, direct and evaluate the client organization's fiscal functions and performance.
• Participate as a strategic partner in the development of the organization's plans and programs and evaluate/advise on the impact of long range planning and strategies.
• Develop and provide timely and accurate analysis of budgets, financial reports, and trends to the managing partners each month.
• Enhance and/or develop, implement, and enforce policies and procedures by way of systems that will improve overall operation of the organization.
• Provide technical financial advice and knowledge to others within the financial discipline.
• Provide strategic financial input and leadership.
• Develop reliable cash flow projection process and reporting mechanisms.
• Be an advisor from the financial perspective on any contracts into which the organization may enter.
• Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group.
• Accomplish all tasks as appropriately assigned or requested.
• Contribute to the overall value and growth of the agency.

Qualifications

• An experienced leader and financial executive, preferably with experience in the digital marketing or digital industry
• Experience overseeing and coordinating across multiple business units
• An energetic, forward-thinking, and creative individual with high ethical standards
• A strategic visionary with sound technical skills, analytical ability, good judgment, and strong operational focus.
• A well organized and self-directed individual who is "politically savvy" and a team player.
• An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy • and willing to share information and serve as a mentor.
• An excellent negotiator who is experienced in contracts.
• A decisive individual who possesses a "big picture" perspective and is well versed in systems.
• Excellent verbal and written communication skills.
• Excellent analytical and organizational skills.
• Minimum educational requirements: Undergraduate degree in Accounting and either a Masters (MA), MBA, or CPA designation.
• Minimum experience requirements: A combined 10-15 years of experience and/or training in public accounting and in private industry in the financial/accounting arena.


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The Account Service Director is responsible for leading account service team and directly responsible for servicing key accounts with junior support. Implementing new ideas, training techniques and systems to support the growth of a account management team are also essential functions of this position. The ideal candidate for this position is a savvy manager with extensive knowledge of online marketing and a proven track record in driving revenue from existing client accounts.

Job Responsibilities

• Hire, train and oversee the professional development and productivity of staff members to ensure proper goals, training, professional development, and project requirements are met.
• Strategize, build and execute against large-scale business plans related to new and existing business.
• Partner with the sales staff in the development of strategic solutions and business development.
• Supervise team of 7+ Account Managers.
• Implement policies and procedures to ensure the Account Management team is exceeding goals.
• Motivate, recognize and reward outstanding performance both on an individual, and team basis.
• Review performance of Account Management representatives and suggest needed improvements and corrective actions.
• Support top management with client presentations, and collaborate with marketing on various conferences and/or presentations.
• Keep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations; Ensure Account Management team is educated on this information
• Maintain high energy level within the team through communications, contest and events to create a fun atmosphere.
• Provide regular account updates to executive management.
• Continually monitor client businesses and address any issues.

Qualifications

• BS/BA degree & 7-10 years of progressive sales and/or client management experience
• 5+ years of experience in organizing and overseeing managers
• Extensive background in marketing, online media and/or ecommerce
• Strong interactive agency, web consultancy or behavioral targeting experience a plus
• Understanding of a wide variety of internal and client-side metrics
• Proven ability for strategic thinking and proactive problem solving
• Strong presentation skills are required, as this position will closely interact with senior management, sales leaders, etc.
• Strong leadership and team building skills
• Excellent interpersonal, communication and presentation skills
• Advanced ability to multitask simultaneous escalations
• Positive, pro-active attitude and work style
• Proficiency in MS Excel, Word and PowerPoint


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The Graphic Designer will have a good knowledge of the Adobe Creative Suite and demonstrate strong time management skills. They should hold a solid portfolio of clean, elegant design work and possess the ability to adapt to the unique needs of a niche market/set of clientele.

If you wish to apply for this position, please provide a link to your portfolio along with your resume.

Job Responsibilities

• Effectively interact with internal departments, including Account Managers and Sales Managers, to complete design work for client campaigns.
• Own the creative process from conception to production.
• Develop, design and provide final assets for online promotions, web banners, email campaigns, newsletters, landing pages, POS materials, etc.
• Support sustainable marketing campaigns with compelling design of email messages, sell sheets, trade show visuals, web landing pages etc.
• Manage Web site updates while maintaining look and feel aligned with brand identity and experience.
• Confirms all deliverables meet or exceed business objectives, brand strategy/guidelines and creative briefs.
• Produce thoughtful and cutting edge work in a fast-paced, collaborative environment with tight deadlines
• Skill to develop concepts for and design all digital marketing assets.

Qualifications

• Minimum academic requirement: Certificate in graphic design from an accredited trade school. Bachelor’s Degree is preferred.
• 2-5 years of extensive experience using website and graphics design tools, such as Photoshop, Illustrator, and InDesign
• Proficient in HTML, CSS and knowledge of PHP
• Experience using Flash
• Must demonstrate strong visual aesthetic skills in color, typography, graphics, and interactive design.
• Demonstrated skills with current and common web programming scripts.
• Able to meet deadlines, adjust to dynamic workflow, and operate in a fast-paced environment
• Organized, self-directed, efficient and able to manage multiple and complex projects in a timely manner
• Strategic thinker with the ability to come up with new, creative solutions.
• Solid verbal and written communication skills
• Ability to learn new computer programs.
• Online marketing experience, including designing websites and online banners a plus.
• Passion for digital marketing is a plus.
• Proactive, with the ability to work independently while collaborating/ coordinating with teams of coworkers.
• Ability to effectively manage and prioritize multiple and simultaneous projects using limited resources
• Established portfolio representing successful execution of design projects in a variety of print and online applications.
• Prior experience at an advertising or creative agency a plus.


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The Web Programmer will be versed in design and demonstrate a strong knowledge of cutting edge programming skills. They should hold a proven track record of developing sites with clean, elegant designs that are user friendly and highly functional.

Job Responsibilities

• Work closely with designers and other team members to both develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
• Produce accurate project estimates including total number of development hours required and completion dates
• Communicate to the team with efficiency and accuracy on any project progress and/or delays
• Offer technical solutions, and make relevant recommendations to sales team for their clients’ projects
• Engage in outside-the-box thinking to provide high value-of-service to clients
• Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities

Qualifications

• Bachelor’s degree in Computer Science or a related field, or significant equivalent experience
• Expert knowledge of HTML/JavaScript/XML/CSS
• Extensive experience using website and graphics design tools, such as Photoshop, Dreamweaver, Illustrator and extensive experience using Flash.
• Expertise in producing well-designed sites that are search engine friendly
• Strong knowledge of Object Oriented Programming, PHP, Action Script 1.0, 2.0 and UML
• Working knowledge of encoding audio and video within flash
• Experience with Web services technologies including AJAX, SOAP, WSDL
• Ability to provide accurate estimates for your work, and meet them, as well as the ability to cope with tight deadlines
• Strong capacity to communicate technical subjects to non-technical people
• Experience working in the digital media field is a plus


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The Senior PPC (pay-per-click) Specialist is responsible for managing the delivery of PPC marketing campaigns in Google and Bing, as well as overseeing a 4-5 person team of PPC Specialists. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard.

Job Responsibilities

• Manage PPC (pay per click) projects from strategy through implementation
• Manage 4-5 intermediate-level PPC Specialists and delegate tasks appropriately
• Coordinate campaign activities relating to PPC (pay-per-click) with the search team
• Implement successful bidding strategies, analyze key Website metrics, monitor results, and provide recommendations for continued campaign improvement & optimization
• Exceed client expectations and performance goals on a daily basis

Qualifications

• 4+ years of PPC/Adwords experience and Adwords certification preferable
• 5+ years of managerial experience
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Ability to delegate tasks appropriately and efficiently
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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The Display Campaign Manager will be responsible for the launch, optimization, trafficking, and troubleshooting of online display campaigns. Utilizing a unique blend of ad operations know how, project management expertise, and exceptional client service, the Campaign Manager will work with both clients and internal team members to ensure client campaigns are seamlessly executed and produce exceptional results.

Job Responsibilities

• Traffic ad creative via multiple agency ad serving systems and platforms.
• Practice consistent optimization techniques on client campaigns to ensure exceptional performance
• Complete quality assurance on creative assets; provide recommendations and solutions to quickly resolve technical or design related issues on behalf of clients.
• Ensure the launch and tracking of media plan placements through third party tools.
• Provide instructions and guidelines to publishers; actively assist publishers with troubleshooting implementation, delivery, and functionality issues.
• Work in tandem with Account Manager, Sales Manager and Designers to manage creative specifications
• Provide regular status updates to clients and internal teams on outstanding campaign assets.
• Form creative and media plan recommendations for Account Management and Sales teams in order to meet and exceed advertiser expectations.
• Coordinate timelines and deliverables with Rich Media, research, and ad product vendors.
• Actively participate in client meetings, problem solving and brainstorming sessions, team statuses, and client calls.
• Escalate issues that do not have a ready solution; utilize creative thinking to determine the best approach.
• Ability to develop creative strategies for clients utilizing industry research tools

Qualifications

• Bachelor’s Degree
• Extensive knowledge of digital ad formats, Rich Media functionality and ad serving methodology.
• 'Hands on' experience with multiple ad trafficking and performance systems.
• Working knowledge of Flash ad design techniques and image formats.
• Prior experience executing SEM, mobile, and social media campaigns preferred.
• Exceptionally detailed and organized in deadline driven environment.
• Proven track record in taking ownership of a project and seeing it through to completion.
• 2+ years of ad operations, account or project management experience at a major advertiser, agency, digital publisher, or ad technology company.
• 1-2 years of direct client facing work experience.
• Prior experience working within a sales organization.


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The SEO Content Editor is an enthusiastic, highly motivated individual with a passion for copywriting, excellent copy editing skills, and a working knowledge of organic search. They will be responsible for editing, and proofing search-engine-friendly web content that will drive website traffic and support our strategic vision, and business objectives.

Job Responsibilities

• Collaborate with SEO Manager+ SEO Strategists to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
• Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
• Ensure all written content does not infringe on restrictions put on clientele/ businesses
• Coordinate with copywriters, designers and marketing staff as needed
• Work with SEO Manager on SEO-specific training, task assignment, and work prioritization

Qualifications

• Copywriting and editing for B2B and B2C audiences
• Strong verbal and interpersonal skills
• Close attention to detail
• Ability to maintain professional demeanor and accept feedback
• Ability to self-motivate, take initiative, work independently, and manage multiple projects at once
• 2+ years professional writing experience with proven success in Web and marketing copywriting
• SEO copywriting experience preferred
• Related work experience in paid search marketing a plus
• Experience with content management systems is a plus
• Experience with WordPress platform
• Ability to manage freelancers


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The Social Media Specialist is responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews.

This position would require the incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities

• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytics reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace

Qualifications

• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Word, PPT, and Excel
• Basic knowledge of HTML preferred


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The Search Engine Optimization (SEO) Supervisor is responsible for strategy, planning and overseeing execution of plans for more than 90 clients in the automotive sector. The SEO Supervisor leads a 5-person team of SEO Specialists and is responsible for their continual growth and development. Candidate must have a solid understanding of key client information including general business strategy, industry issues, key customers and competitors in the marketplace.

Job Responsibilities

• Leads team of SEO Specialists responsible for monthly deliverables and analysis.
• Communicates SEO strategy and tactics in non-technical manner to other internal teams and to clients.
• Ensures all outsourced SEO work is completed and effective for clients on a monthly basis.
• Distributes project responsibilities to SEO team members and ensures projects stay on schedule and on task.
• Oversees the execution more than 20 client campaigns for Reputation Management and Social Media services.
• Leads SEO team members in executing new projects/initiatives, such as setting up Google Analytics goals or developing a new link building tactic.
• Improves internal process to make best use of team’s time and effort.
• Makes good decisions in a fast-paced environment.
• Stays abreast of current SEO / industry trends.

Qualifications

• Bachelor's degree and at least 5 to 6 years SEO experience
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Advanced knowledge of search ranking factors, such as site maps, URL structures, indexing problems, algorithm changes, link research, link building, site architecture, HTML, link equity, keyword targeting/research, copy markup, etc.
• Experience delivering Search Engine Optimization results for small businesses
• Proficient in use of Google Analytics or other web analytics platforms to analyze and identify issues, trends, or exceptions to drive improvement of results and find solutions.
• Excellent project management skills, with experience delegating and exceptional follow-through ability.
• Experience using SEO tools, such as browser plug-ins, SEOmoz, etc.
• Intermediate to advanced level skill in Microsoft Excel
• Knowledge of industry SEO tools, data sources, reports and news
• Experience using keyword research tools, such as AdWords and Google Insights for Search
• Experience with local search optimization
• Strong understanding of Google Places
• Strong understanding of Facebook platform and social media strategies
• Experience with copy creation, development and distribution
• Knowledge of paid search, affiliate, and social, specifically the integration and interaction between the channels


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Account Managers are responsible for overseeing the basic details of the client relationship, including contracts, billing, monthly reporting, communication and coordination of campaign activities to product service teams (PPC, SEO, Social Media, Reputation Management and Web Development). This entry-level position provides the training ground for transitioning to other agency roles and responsibilities.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Create effective Power Point presentations and proposals in support of sales team for prospective clients.
• Produce monthly campaign performance reports for each managed client. Must have ability to think strategically and analyze data.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.

Qualifications

• Bachelor's degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.


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The Search Engine Marketing Supervisor will be responsible for strategy, planning, implementing and analyzing natural and paid search engine marketing activities to ensure that L2T delivers Gold Standard Performance to its clients. This position is key to scaling a growing team of PPC and SEO Specialists and will require excellent leadership and management skills. SEM Supervisor will be responsible for overseeing top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position reports to the Executive Management Team.

The ideal candidate must possess a keen understanding of business marketing strategy, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Job Responsibilities

• Develop and put into place a formal Standard Operating Procedure (SOP) for PPC campaign build-out and daily management, establishing standards and best practices for keywords builds and updates, bid/rule management, analysis and campaign performance benchmarks.
• Be a "product expert" in the automotive industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap and ability to develop relevant ads.
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Facebook, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies and roadmaps that increase campaign performance, including site traffic, conversion and margins.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the PPC Team, top executives and other relevant departments.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Qualifications

• Bachelor's Degree required; Marketing Degree preferred.
• 5+ years experience managing paid and natural search programs; automotive category experience a plus.
• Proven leadership ability with at least 2 years experience in direct management of team members, including assisting in the development, training and assignment of work/projects to other team members.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Exceptional copy writing and editorial skills.
• Strong analytical skills with ability to drive meaningful actions from large data sets.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics is required.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An organized individual with great attention to detail and focus on quality of results.
• A self-motivated individual; a good team player.
• Takes accountability and ownership of his/her own work.


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PPC (pay per click) Specialist is responsible for managing the delivery of PPC marketing campaigns in all major search platforms. He/she will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.

Job Responsibilities

• Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail.
• Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance.
• Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement.
• Exceed client expectations and performance goals on a daily basis.
• Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices.
• Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.

Qualifications

• Bachelor’s degree
• 1 to 2 years PPC experience. Google Adwords experience and Adwords certification preferable.
• Ability to juggle a large number of tasks at once and produce work on a timely basis
• Excellent communications and organizational skills
• Solid understanding of online marketing
• Strong analytical skills and detail oriented
• Sense of humor and team player


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This is an opportunity to handle a large amount of sales responsibility within a growing, entrepreneurial environment. Our company works in a fast-expanding and desirable industry, where opportunity is strong.

Regional Sales Managers receive a competitive compensation and benefits package. As a fast growing agency, we have a need for someone with 5 or more years of proven sales experience. Media sales industry is preferred and automotive industry sales is a plus. The hired Regional Sales Manager will shoulder the immediate responsibility of expanding the company’s client list and becoming highly familiar with the principles of Search Engine Marketing (PPC, SEO, Social Media, Online Display and other forms of digital advertising) and how best to sell the related products and services.

Candidates should read the following job description and apply only if they meet the qualifications for this position.

Job Responsibilities

• Managing a defined territory with travel required
• Report to VP of Sales
• Work independently through entire new account process - prospecting, targeting and outreach
• Demonstrate superior selling, negotiation, communication skills and thrive in a fast-paced culture
• Evaluate and maintain accounts through proactive internal and client communication
• Expand expertise of digital marketing. Embody mission, culture, ethics and L2T standards

Qualifications

• 5+ years of generating new business, structuring/ negotiating agreements a demonstrated track record of identifying and executing successful partnerships with clients and coworkers
• Experience structuring and negotiating agreements
• Ability to work in fast-paced environment and think strategically to generate resourceful solutions
• Strong oral and written communication skills to clearly articulate our solution for client's needs
• Sound business judgment and strong analytical thinking
• Solid understanding of Internet business models and web technologies
• Bachelor's degree required
• Media sales expertise preferred; Automotive industry sales and/or experience is a plus
• Passion for online media and Google's products and services
• Highly motivated, ambitious, self-starter with a proven ability to engage and influence decision makers


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990 River Drive Glenview Illinois 60025 USA
888-227-1132 http://www.l2tmedia.com/