Pay Per Click Advertising: Patrick BMW

Located in a highly competitive metro area where new car sales were eroding and the PPC landscape was getting more and more competitive, Patrick BMW contacted L2T Media, its long-time search partner about how to increase the new car lead volume.

The Tactics

With just a slight 15% increase in monthly PPC spend, L2T switched to a position-based strategy for all BMW new model terms, achieving top position for the most relevant new model terms for nearly 100% of the month.

The Results

Between April 2009 and December 2009, Patrick BMW saw a 250% increase in new car lead volume from its website.