Search Engine Optimization: Hudson Toyota

In August 2009, Hudson Toyota recognized that it did not appear on Google, Yahoo or Bing Page 1 for its most relevant keyword terms. Recognizing that achieving peak placement in the sponsored and organic listings triples a business's click-through rate, Hudson Toyota challenged L2T Media to implement a solid SEO plan that would result in top placement for its 40 most relevant keywords.

The Tactics

L2T Media implemented a comprehensive SEO strategy that incorporated the following tactics on a recurring basis:

1. Implemented Google Webmaster Tools
2. Created a custom blog and four new postings/month
3. Created three original press releases/month
4. Created two original article submissions/month
5. Submitted content to ten different website directories each month

The Results

After five months, L2T Media successfully raised Hudson Toyota’s average keyword positioning on Google, Yahoo, and Bing from 71.37 to 14.45 for 40 unique keyword terms per search engine. Hudson Toyota’s organic visitor traffic
in September 2009 was 5,566. By January 2010, organic visitor traffic
increased 40%.