Search Engine Optimization: Ray Chevrolet

In April of 2009, Ray Chevrolet wanted to implement a long-term strategy to increase visitor traffic to their dealership website. Although they were already running a pay-per-click advertising campaign, they recognized the importance of increasing organic placement through the use of long-term on-site and off-site SEO strategies. They charged L2T Media with the task of implementing their new SEO strategy and after a year, they saw the results.

The Tactics

L2T Media implemented a comprehensive SEO strategy that incorporated the following tactics on a recurring basis:

1. Setup Google Webmaster Tools
2. Removed 404 errors from the Google index
3. Created and submitted XML Sitemaps for Google, Yahoo, and MSN
4. Sent page load speed suggestions to their website provider
5. Optimized videos on all major video sites
6. Created and submitted customized press releases
7. Increased backlinks to the website
8. Increased Google Page Rank
9. Setup Google Analytics to find missed traffic opportunities

The Results

After one full year of implementation, L2T Media successfully increased Ray Chevrolet’s organic traffic from 6,200 visitors in April of 2009 to well over 10,000 visitors in April of 2010. That’s a total increase of over 61% from visitor traffic one year before. By committing to a long-term strategy and working closely with L2T Media, Ray Chevrolet was able to recognize the long-term potential of a strong SEO campaign.