Website Diagnostics: Hudson Toyota

In October 2009, Hudson Toyota contacted L2T Media to help determine why website leads had significantly dropped over the course of 10 days despite the fact website traffic remained steady.

The Tactics

Through a careful analysis of Google Analytics, L2T’s search team discovered a website bounce rate of more than 62% on the new inventory pages versus an average of 32% during the prior six month period. L2T Media performed a site analysis and determined that the pre-owned inventory was loading to the new inventory page.

The Results

The inventory feed was corrected, the bounce rate came down and lead submissions improved immediately.