Like most automotive dealers, your online media budget has probably grown more than five times in the past five years and if industry predictions hold true, your budget will continue to climb. That's why it is more important than ever to know how well your Internet leads are being handled. L2T Media will mystery shop all of your online lead providers to ensure proper follow up is being administered.
L2T Media will evaluate the following:
RESPONSE TIME
- Are your leads being responded to in a timely manner or being answered at all?
- Is there continuous follow up happening after the first response?
- Are your Internet salespeople using auto responders with no personal touch?
- Are you sending cookie-cutter emails that don't address any of the customer's questions? Not only is timeliness important, but so is the type of response.
- Are your salespeople providing alternative vehicles or asking qualifying questions to ensure that the customer understands your dealership has plenty of options? Studies show most customers have not decided what car they actually want to buy when they contact the store. More information will help in scheduling an appointment and closing the sale.
- Are your salespeople sending one response and that's it? Studies show that the more quality contact Internet salespeople have with prospects, the greater the chances of engaging and closing the sale.
- Is your dealership paying for leads and never actually getting the leads? Emails can disappear into cyberspace and never make it into a dealer's Internet Lead Management (ILM) system because of easy to fix "techno snafus." L2T's Mystery shopping service will identify if you are paying for leads that you actually never receive!
