Paid Search Marketing (sponsored listings)
L2T Media will develop a search engine marketing campaign tailored to your website. Our campaign managers will create a customized keyword list using thousands of relevant keyword phrases. Our team is lead by a Senior SEM Manager who has 7+ years of campaign management experience, almost as long as Google and Yahoo have offered sponsored listings.
We do not believe in cookie-cutter campaigns. We take pride in working closely with our clients to understand their marketing objectives and believe in measuring return on investment. The following outlines how we set ourselves apart from other SEM agencies.
TOP SEM STRATEGIES
- L2T is active in Google and Yahoo new technology platforms. These include Pay-For-Performance, Mobile Ads, Video Ads and more.
- L2T uses effective strategies, such as placement targeting, image ads, local business ads and bidding on long-tail keywords, which typically produce more efficient results and make a client’s dollar go further.
- L2T creates customized ad copy for every segment of keywords. Ad copy that supports keyword searches is always more effective in driving quality traffic and keeping cost per click down.
- L2T does not take an auto pilot approach to campaign management. Our SEM managers analyze keyword bids for each campaign throughout the day. Bidding on general terms, such as Lexus, can be way too costly. Most clients would rather receive clicks from “Lexus ES” or “Lexus brake job.”
- L2T’s campaigns always link directly to the most relevant pages of a website. Dropping traffic off at a homepage is typically a waste of money. Most companies that do this have higher bounce rates, and search engines frown upon this, which hurts campaign efficiency.
- L2T does not manage campaigns by simply out-bidding everyone. We take a smart approach and utilize advanced techniques and around-the-clock performance monitoring.
- L2T is a Qualified Google Advertising Professional and Yahoo Ambassador. This allows dedicated support from our search partners to maximize clients' results.
- L2T’s SEM Managers attend the most prestigious seminars in order to stay ahead of the curve in terms of new product offerings and being able to adapt strategies to fit new search engine platforms or regulations.
- L2T believes in tracking conversions. That’s right: We report the number of phone calls that are generated from each campaign. Plus, clients are able to listen to all of the phone calls generated through the campaign by logging into an easy-to-access, web-based reporting tool.
