Following are three examples of recent campaign success:

1. Extreme Motors - While consulting with the client, we decided to break down all lead generation points on the website and test several campaigns to understand the bid landscape in Bloomington, Illinois, where this dealer is located. One opportunity that immediately jumped out was that a high percentage of consumers appeared to be shopping for used car values, i.e., Black Book and Kelly Blue Book appraisals. We decided to launch a Used Car Value Campaign in December 2007. In October and November of 2007, Extreme received an average of 78 leads per month through Black Book Online. Extreme is on pace to nearly double the amount of Black Book leads this month (January 2008).

2. Sunrise Chevrolet - In December 2007, we launched several year-end promotional campaigns for Sunrise. One successful campaign focused on "GM Certified vehicles for $179 down and $179 per month." This particular ad copy increased the click through rate of 1.3% to 2.9%. This, in turn, raised the ad position from 3.8 to 2.1 and lowered the cost per click by 22%.

3. Harold Zeigler Automotive - Before L2T Media took over the search engine marketing campaigns for the Harold Zeigler stores in August of 2007, search engine referrals to the site were on a downward trend. The stores were not getting the traffic from Google and Yahoo that they should have been getting. After L2T Media completely redesigned the campaigns to highly target each individual store, referrals for the Harold Zeigler stores increased dramatically. Following is data for three of the stores showing the increase attributed to L2T Media:

	Total Number of Search Engine Referrals
Store Name	April 2007 (before L2T)	December 2007 (with L2T)
Harold Zeigler Plainwell Ford	300	952
Harold Zeigler Lowell	310	596
Harold Zeigler Elkhart	287	437