L2T Media works hand in hand with clients to develop a comprehensive strategy. Following outlines three key steps administered for every client:

1. Website analysis - L2T Media believes in first analyzing a potential customer's website and pointing out how making minor changes would enhance paid search performance as well as natural placement. For example, L2T Media might identify Meta Tags that have very few competing web pages and a large number of searches. These untapped Tags are a great way to gain a competitive advantage. Additionally, there might be a strong used car campaign opportunity, but the dealer site has no Kelly Blue Book or Black Book integration. We have relationships with both of these vendors and can assist the dealer in getting links set up for either. Some other website issues we look for that typically impact Paid Search are as follows: slow load times, masked URLs, optimal site mapping.

2. Campaign Strategy - With the help of L2T's Account Managers, clients would fill out a comprehensive set-up form outlining key competitors, geographic target areas and target makes and models as well as specific incentives and programs to promote. This is pertinent information that assists us in developing a multi-pronged campaign strategy.

3. L2T believes only in administering "White Hat" best practices endorsed by leading search engines. - Our SEM Managers are trained Yahoo Ambassadors and Google Adwords Certified. This gives us dedicated support from our search partners, which, in turn, maximizes our client's result.