Search Engine Marketing
L2T Media believes in a fully integrated search engine marketing program that utilizes both search engine optimization and pay per click placement. According to research, websites listed at the top of organic search results and in sponsored listings often see triple the click-through rate of other sites. This traffic increase is the result of a "second opinion effect," which improves a website's credibility because it appears in both search locations.
Pay Per Click (PPC)
Cookie-cutter campaigns aren’t our thing. Think custom search engine marketing with targeted keyword variations. Our campaign managers analyze our bids throughout the day. They don’t manage campaigns by out-bidding everyone in the market or buying cheap traffic to hit visitor goals. We take a smart approach and utilize advanced techniques and around-the-clock performance monitoring.
Why L2T for PPC?
Highest Search Engine Certifications
Did you know that Google releases changes to AdWords every 2 weeks? Or that more than 20 new features have been incorporated into the AdWords interface within the last 6 months? Our team of search professionals have the highest certifications that Google and Yahoo offer and attend top seminars to develop and adapt strategies that are ahead of the curve.
Keyword Research
Keyword research is a critical part of an effective campaign. Knowing what keywords are relevant to your local search market and the specific demographics you are targeting can make the difference between blowing hundreds of dollars a week displaying your ads to people who aren’t interested in your services and truly reaching the audience your marketing message needs to connect with.
Ad Writing
It’s one thing to know what keywords to target, it’s another to be a persuasive marketing copywriter. Pay per click ads need to be written in a concise format with strict character limits. They also need to persuade an online audience to click through to the value proposition your business delivers. L2T has a team of search professionals with years of experience writing copy that works.
ROI Measurement
L2T is a true believer in performance-based marketing and our PPC campaigns are no exception. Monthly reports showing visitor traffic, click-through rate, conversions and other performance-based analytics are the heart of L2T’s PPC management. L2T believes that without measurement, why market?
Search Engine Optimization (SEO)
In the world of search engine optimization, spiders aren’t scary. In fact, you want them to notice you… well, really your website. When they do, your natural, or organic, search results improve. That’s what SEO is all about. Unlike paid search, a site utilizing SEO cannot instantly rank higher. It takes time to optimize, but is well worth it because results can be long-lasting, especially if maintained monthly. Keep in mind that when it comes to SEO, spiders love relevant, fresh content and a site that is well constructed by search engine standards. L2T uses the following SEO tactics to achieve these standards and increase positioning for select keywords.
How does L2T create effective organic search rankings?
Page Title and Meta Tag Rewrites
In order to ensure that search engine spiders can find and evaluate all of the information on your site, our experienced SEM managers will make sure the most relevant Title and Meta tags are implemented on your site.
Google Webmaster Tool Set-up
Google Webmaster Tools offers invaluable information and utilities for your website including identifying broken links, setting crawler frequency, submitting XML sitemaps and displaying inbound links.
XML Sitemap Creation
XML Sitemaps are used to help instruct search engines to crawl a site more intelligently. By creating a sitemap, you are creating a map for search engine spiders to access the most important information on your website and index that information for users to locate quickly and easily.
Custom Blog Creation and Maintenance
Not only do blogs promote a sense of community and encourage brand loyalty among your customer base, the fresh content of your blog improves organic search rankings. Blogs that are updated several times per month with unique content are an integral part of any SEO strategy.
Articles and Press Release Creation
Building solid links to your website is one of the most important SEO tactics to earning top placement on the search engines. By submitting articles and press releases to top-ranked submission sites, our team is able to increase your web presence on Google Page One results by creating a steady stream of news-related backlinks.
Directory Submission
Directories offer very useful backlinks to your website. By listing your website in very targeted categories on directories deemed relevant by search engines, your site will be rewarded with higher placement.
Link Exchange
Linking is a path for new traffic to find its way to your site. It also allows search engines to determine the importance of content on your site. Search engines evaluate credible backlinks as key identifiers to the quality of content on your site. The more credible backlinks to your site, the more search engines will be inclined to list your site higher organically.