Facebook Rolls Out A More Realistic View of Your Fans

17 Mar Facebook Rolls Out A More Realistic View of Your Fans

Have you seen a decrease in your Facebook Business Page’s Likes? On Thursday March 12th, Facebook began removing memorialized and voluntarily deactivated accounts from Business Pages’ Like counts. When the announcement was first made, many users feared they would be losing friends or people that hadn’t interacted with their Facebook account in a while. Individual users don’t need to fear, though, because this is not the case! The change only applies to Business Pages, not personal users. Businesses may see a decrease in their Page Likes, not friends, as Facebook removes accounts that are no longer active. Facebook defines an inactive account as a user who has died or who has permanently deactivated their Timeline. Although a Business Page may have Likes from users who rarely log in or interact with the Page, this doesn’t necessarily mean Facebook will be removing them.

What does this mean? Facebook explains two primary benefits of removing inactive account Likes from a Business Page. The first is that Page owners will get better results. The removal of inactive accounts means your insights into the users who actively follow your Page will be more accurate. This change will also help align your lookalike audience more closely with your current active followers. This means your ads will be more accurately targeted to users most likely to engage with your message. Second, Facebook already filters Likes and comments generated by deactivated or memorialized accounts out from individual Page posts. So this change will now keep data consistent.

Over the next few weeks, Business Page managers should expect to see a small decrease in the number of Likes on their Pages. Although this may seem like a negative, it will be a boon for social media marketers in the long run. The inactive accounts now being removed were already inactive on Facebook, and thus weren’t contributing to the results of Business Pages in any meaningful way. If ever an inactive account becomes active again, its Likes will be added back to affected Pages’ Like counts. Facebook concluded its announcement with a hopeful message: “Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.”  If you have any questions, please contact l2tsocial@l2tmedia.com.

  • Hal Kubric
    Posted at 13:14h, 18 March Reply

    I help run the official FB page of Liam Fahy London. We dropped from 30 000 to 27 000 in 12 hours.
    3000 people to be classified as inactive is hard to believe. The page amassed its followers purely by ppc (pay per click) advertising to FB, Using all of FB’s advertising indexes (gender, age, interest etc) so we were targeting a very niche customer, not a scattershot customer.
    How could 3000 fake/inactive accounts follow a page? Why would they? this seems illogical on many levels and the only thing it gives an insight into is the nature of Facebooks advertising – its targeting, accuracy and quality.

Post A Comment

nine − six =

Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting l2tmedia.com or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.

If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.

Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to info@l2tmedia.com, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.