L2Tidings: What We’re Reading 4-10-2015

Google Mobile Update April 21

10 Apr L2Tidings: What We’re Reading 4-10-2015

This week’s roundup of interesting SEM trends and industry news include Google’s latest mobile update, link risk management, Kelley Blue Book’s “Best Family Cars 2015” and more! L2TMedia is a digital marketing solutions agency in Evanston, IL and is a national provider to businesses and brands. We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re Reading below!


Mobile Search Loading Time

Google Introduces Lite Version of Mobile Search for Slow Connections
Google has introduced a new interface to its mobile searches to accommodate slow connections. This “streamlined” SERP will load quick results but will have truncated results. Users with slow connections can NOT expect to see Google Maps results, paid ads and shorter “answer” boxes. Click on the image to read the full article from Search Engine Journal.

Google Algorithm - Panda and Penguin

Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes
This article outlines the data pushes for the Penguin and Panda updates that Google has made adjustments on, but states that these changes have to be pushed live manually. These algorithm changes are not taking effect automatically, which is why some sites that follow the Penguin and Panda updates may not be seeing the results they expect. Click on the image to read the full article on Search Engine Land.

AdWords Metric Conversions

Google Shares AdWords “Store Visits” Metric Conversion Lift Data
Google’s “store visits” metric that was introduced in December finally has some data twists that help mobile businesses assess their ROI with Google AdWords. This is all in an attempt to make a connection between mobile advertising and in-store engagement, which is what any mobile advertiser wants to see! Click on the image to read the full article from Search Engine Land.

Google Mobile Update April 21

Putting “Mobilegeddon” In Perspective
Google’s Mobile Update that is rolling out on April 21st has a lot of people panicking. Because Google will no longer display non-mobile-friendly web pages in SERPs, brands everywhere have to think about their site’s mobile friendliness. This article puts the update into perspective, and offers valuable tips on how to overcome the mobile crisis. Click on the image to read the full article from Search Engine Land.

Kelley Blue Book and Automobile Industry

Kelley Blue Book Best Family Cars 2015
Kelley Blue Book has introduced its list of 2015’s “Best Family Cars”. The Chevrolet Impala and Chevrolet Tahoe take top spots. Which selections surprise or excite you? Click on the image to read the full article at KTLA 5.

SEO Link Building and Risk Management

Link Risk Management: Are You Using This Critical SEO Tactic?
Link building has been heralded as one of the primary signals that shows Google how popular and effective a web page is. Risky link building can get a site penalized, but link risk management can help websites recover from Google penalties, protect bad links and negative SEO, build safe and reputable links while making the process continuous. Click the image to read the full article from Search Engine Land.

  • Diane Massie
    Posted at 15:09h, 13 April Reply

    What a great wrap-up. Thanks for sharing.

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