Understanding the impact of speech recognition software on search. Mobile technology is progressing quickly, and soon, speech recognition software will become even more advanced and far more prevalent than it is now. Click on the above image to read the full article on Search Engine Watch.

The myth of the duplicate content penalty. There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. Click on the above image to read the full article on Search Engine Land.

Prepping SEO for 2017: it’s all about the ROI. Tracking ROI from SEO can be tricky, but columnist Janet Discoll Miller lays out a plan for proving organic search’s ROI and securing budget for 2017. Click on the above image to read the full article on Search Engine Land.

Google announces slew of search ads and Analytics updates at SMX East. New audience targeting solutions, a free version of Optimize 360, and more. Click on the above image to read the full article on Search Engine Land.

How paid search and personalisation can work together. We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Click on the above image to read the full article on Search Engine Watch.

13 time-saving Excel shortcuts and tips for marketers. Here’s an update to the list of classic shortcuts with a few that reflect some new functionality in Excel 2016. Click on the above image to read the full article on Search Engine Watch.

Facebook overestimated key video metrics for two years. The social network miscalculated the average time users spent watching videos on its platform. Click on the above image to read the full article on The Wall Street Journal.

Apple rolls out search ads for the App Store. The ads go live on October 5, and Apple is offering $100 credit toward the first campaign. Click on the above image to read the full article on Search Engine Land.