L2Tidings: What We’re Reading 4-3-17

07 Apr L2Tidings: What We’re Reading 4-3-17

This week’s roundup of interesting digital marketing trends and industry news includes Bing’s chatbot answering local search questions, a deeper look into Google’s search quality crisis, and the newest addition to the marketing mix’s Ps. See What We’re Reading below!

Google Partners Adds New Mobile Sites Certification. Google has added a brand new Mobile Sites certification to their Google Partners program. Click on the above image to read the full article on The SEM Post.

 

Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. Click on the above image to read the full article on Search Engine Land.

 

Google Optimize, the free website testing solution, is out of beta. Optimize runs on top of Google Analytics. Click on the above image to read the full article on MarTech Today.

The newest addition to the marketing mix’s Ps: Proximity. Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. Click on the above image to read the full article on Search Engine Land.

 

A deep look at Google’s biggest-ever search quality crisis. Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? Click on the above image to read the full article on Search Engine Land.

 

Study: Amazon passes Google as most used DSP. A survey for analytics firm Advertiser Perceptions’ annual industry report found that Amazon Advertising Platform has more users than Google’s DoubleClick Bid Manager. Click on the above image to read the full article on Marketing Dive.

Facebooktwittergoogle_plusredditlinkedinmail
No Comments

Post A Comment

sixteen − 3 =

X
Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting l2tmedia.com or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.


If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.


Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to info@l2tmedia.com, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.