This week’s roundup of interesting digital marketing trends and industry news includes Bing’s chatbot answering local search questions, a deeper look into Google’s search quality crisis, and the newest addition to the marketing mix’s Ps. See What We’re Reading below!
Google Partners Adds New Mobile Sites Certification. Google has added a brand new Mobile Sites certification to their Google Partners program. Click on the above image to read the full article on The SEM Post.
Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. Click on the above image to read the full article on Search Engine Land.
Google Optimize, the free website testing solution, is out of beta. Optimize runs on top of Google Analytics. Click on the above image to read the full article on MarTech Today.
The newest addition to the marketing mix’s Ps: Proximity. Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. Click on the above image to read the full article on Search Engine Land.
A deep look at Google’s biggest-ever search quality crisis. Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? Click on the above image to read the full article on Search Engine Land.
Study: Amazon passes Google as most used DSP. A survey for analytics firm Advertiser Perceptions’ annual industry report found that Amazon Advertising Platform has more users than Google’s DoubleClick Bid Manager. Click on the above image to read the full article on Marketing Dive.