Ask The Experts: SEO Actions You Can Add To Your Automotive Digital Strategy Now

ask the experts l2tmedia logo

08 May Ask The Experts: SEO Actions You Can Add To Your Automotive Digital Strategy Now

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!

SEO Actions You Can Add To Your Automotive Digital Strategy Now

 

No matter the size of your business, search engine optimization (SEO) is one aspect of the digital marketing strategy that will help you seat yourself among the competition online. As an auto dealership, you have a great opportunity to be unique and show that your business does that others do not. SEO is about creating engaging content, but there are some technical do-it-yourself ideas that can help to improve your SEO value in search results.

Ux katzenbergdesign engl

  • Don’t neglect your third-party citations
    • One of Google’s top ranking signals is link signals. These can come from offsite and onsite cues. Offsite links are links that a page which is not yours, but links back to your site’s content. Consider Facebook, Google+ / Google My Business, Yelp, Yellow Pages, etc. as just some of the more popular offsite links you can control. Ensure that your business information is the same across all of these signals by harmonizing information such as name, phone numbers, address, and website URL. You can earn more value by being seen in more places while not confusing your customers (or the search engines).

 

  • De-clutter your website
    • Help your customers out and de-clutter your website. Update old model pages or set up re-directs. Get rid of unneeded pages and consolidate your content into silos. For instance, if you have a category of new car inventory as your main drop-down, place any other content that pertains to new models under this drop down and link to lesser traveled pages from your main page’s content. This helps to provide a user experience that is more streamlined and easier for locating the information they need.

 

  • Focus on local
    • Local search is a major focus of Google’s and part of helping to create a better search experience. Add nearby locations to your written content on third-party citations and add these to your meta titles, meta descriptions, H1 and written onsite content. As you add these nearby locations to keywords associated with your brand, this tells Google and other search engines that you are a business serving these areas. This can help you increase your presence in results for local businesses. However, don’t target too far away because these customers may not travel and may bounce from your site more often. There is a fine line, so it’s a matter of focusing on relevant nearby locations that are likely to be potential customers.

 

The specialists behind our automotive SEO digital marketing team recommend these quick tweaks and fixes to help streamline your site. SEO is a multi-faceted approach no longer relegated to stuffing keywords into your site. Your strategy needs to include managing your reputation and citations, creating a local presence, writing engaging content with keywords that people are searching for while simultaneously providing a positive user experience (UX).

Some things cannot be measured directly, but your site’s users will be more apt to trust and use your business if you’re showing in searches correctly and you are focused on providing them a great customer service experience from the digital side through your in-person interactions. You should see more interaction with page views and less bouncing, which will signal to Google that your business is beneficial to more people. This can also signal that you’ve improved your site’s experience and relevancy.

 

Do you have questions for our experts? Ask here!

 

 

Facebooktwittergoogle_plusredditlinkedinmail
No Comments

Post A Comment

10 − six =

X
Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting l2tmedia.com or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.


If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.


Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to info@l2tmedia.com, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.