L2T Blog

L2Tidings: What We’re Reading 7-24-17

on July 28, 2017

This week’s roundup of interesting digital marketing trends and industry news includes SEO measuring tips for copywriters, 5 essential aspects of technical SEO you cannot neglect, and more information on Google posts. See What We’re Reading below!

Five important updates to Google semantic search you might have missed. What is semantic search? Broadly speaking, it’s a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search. Click on the above image to read the full article.

 

Mobile-First Indexing: Everything we know, and how it could affect you. For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index. Click on the above image to read the full article.

 

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level. In this article I’ll describe how to use Google Analytics to create reports that evaluate the performance of articles or the writers creating those articles. Click on the above image to read the full article.

5 essential aspects of technical SEO you cannot neglect. Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Click on the above image to read the full article.

 

Google Posts: Growing under the radar. Google have now rolled out their Posts function for all small businesses with a Google My Business account. Click on the above image to read the full article.

 

“SEO Is Always Changing”… Or Is It?: Debunking the Myth and Getting Back to Basics. Again and again, the concept that “SEO is too hard to stay on top of… it’s always changing” was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO. Click on the above image to read the full article.

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L2Tidings: What We’re Reading 7-24-17