L2Tidings: What We’re Reading 8-7-17

11 Aug L2Tidings: What We’re Reading 8-7-17

This week’s roundup of interesting digital marketing trends and industry news includes three areas that matter for SEO performance, eight tips to get started for PPC, and more information about Google Posts. See What We’re Reading below!

Google’s constantly evolving search experience – and how it changes the game for local SEO. The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results. Click on the above image to read the full article on Search Engine Watch.

 

How to create SEO-friendly content. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Click on the above image to read the full article on Search Engine Watch.

 

PPC 101: Eight tips to get started. PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? Click on the above image to read the full article on Search Engine Watch.

Google Posts: Growing under the radar. Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Click on the above image to read the full article on Search Engine Watch.

 

What does voice search mean for your local SEO strategy? The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. Click on the image to read the full article on Search Engine Watch.

 

Mobile SEO: The 3 areas that really matter for SEO performance. With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “micro-moments”. Click on the above image to read the full article on Search Engine Watch.

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