L2Tidings: What We’re Reading 11-13-17

17 Nov L2Tidings: What We’re Reading 11-13-17

This week’s roundup of interesting digital marketing trends and industry news includes Twitter’s move into longer tweets, a holiday SEO checklist, and Yelp’s review crackdown. See What We’re Reading below!

Twitter’s Rolling Out its Expanded, 280 Character Tweets to All Users. Twitter says that users are engaging with the longer tweets more. For more info from Social Media Today, click the image above.


Yelp increasingly cracking down on ‘review solicitation’ across the internet. The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well. Click the image above for more from Search Engine Land.


Has AI changed the SEO industry for better or worse? Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. Click the image above for more from Search Engine Land.

Facebook Local is the social network’s stab at Yelp, Foursquare. Facebook’s new app lets people find nearby things to do and places to go. Click the image above to learn more from Search Engine Land.


The Local SEO Holiday Checklist – You Could Even Say It Glows. An organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks. Click the image above to read the full post on Moz.


Reviews are the Most Prominent Local SEO Ranking Factor in 2017. Reviews appear to be the most prominent ranking factor in local search, helping businesses rank well even if they have low quality link profiles. For more information from Search Engine Journal, click the image above.

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