Employee Profile: Meet Darby Ellis

The L2TMedia Belt of Excellence has a new holder! Our 2017 Third Quarter winner is Senior SEO Specialist, Darby Ellis. Let’s get to know him! What is your title and what do you do here at L2TMedia? I am a Senior SEO Specialist. I do…

Let L2TMedia Guide you on how to use the Google Dealer Playbook

In last week’s Auto News magazine, Google announced its new Dealer Playbook – Google created this Playbook to help dealers prioritize Google’s products based on their marketing objectives. Its objective is to help answer the question, “What is the best way to work with your…

For the 6th Time, L2TMedia Named to the Inc. 5000

Chicago, IL, August 18, 2017. L2TMedia, a digital marketing company in the automotive industry, announced today that it has been named – for the sixth year in a row – one of America’s fastest-growing private companies. Inc. magazine’s 2017 Inc. 5000 list, unveiled this week,…

Employee Profile: Meet Maddy Green

Meet Maddy Green! Maddy Green is one of our former interns that made the switch to a full-time employee after graduation. Maddy is a Social Media Specialist. What do you like most about working at L2TMedia? I enjoy working with an amazing group of people…

digital seo
External Linking: Increase Your SEO Mojo

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

conversational voice search on samsung galaxy s8
Conversational Search Is Changing the Game in Paid Search and SEO

It’s no secret that smartphones have shaken up digital marketing. With the introduction of mobile web browsing, action can be taken anytime, anywhere, so the purchase funnel is much smaller than it was 10 years ago. In the past few years, hands-free web browsing and…

Meet L2TMedia’s Recruiter – Jennifer Howell

And now a break from the usual Digital Media posts. Today we’re going to talk to you about the interview process. As a recruiter at L2TMedia, my job is to identify the right candidate for the right role. Regardless of whether or not someone gets…

L2Tidings: What We’re Reading 8-21-17

This week’s roundup of interesting digital marketing trends and industry news includes Google fixing the ability to add local reviews on Google Maps, how to perform a basic local business competitive audit, and more about the rise of visual content. See What We’re Reading below!…

L2Tidings: What We’re Reading 8-14-17

This week’s roundup of interesting digital marketing trends and industry news includes how to create seo-friendly content, how to optimize for user intent in search, and tips for optimizing your Google My Business listing. See What We’re Reading below!        

L2TMedia Gives Back to the Evanston Community at Hilda’s Place

While we are typically focused on efforts that bring growth to our national dealership clients, this night we aspired to show others how much we do to bring growth to the happiness of those less fortunate while partnering with Connections for the Homeless. August 14,…

L2Tidings: What We’re Reading 8-7-17

This week’s roundup of interesting digital marketing trends and industry news includes three areas that matter for SEO performance, eight tips to get started for PPC, and more information about Google Posts. See What We’re Reading below!        

L2Tidings: What We’re Reading 7-31-17

This week’s roundup of interesting digital marketing trends and industry news includes five quick tips to boost your SEO in 2017, 8 tips for improving content creation, and more information on Google quality rater guidelines. See What We’re Reading below!        

Graphic showing different SEO components
Your Website Provider Could Be Bad For Your SEO

Is the one-stop-shop promised by dealer website providers too good to be true? Dealership website providers have expanded to fill the demand for more digital marketing such as paid search and SEO, but does that truly benefit their clients? Many providers just added paid search…

Liz Weeks hold her Belt of Excellence Award
Employee Profile: Liz Weeks

At L2TMedia, our employees are our greatest asset and we want to show them off. Meet Liz Weeks, L2T’s Compliance Specialist. Liz not only keeps us on top of compliance but she brings knowledge, warmth and enthusiasm which makes her wonderfully accessible for the staff….

L2Tidings: What We’re Reading 7-24-17

This week’s roundup of interesting digital marketing trends and industry news includes SEO measuring tips for copywriters, 5 essential aspects of technical SEO you cannot neglect, and more information on Google posts. See What We’re Reading below!        

SEO and Google graphic
SEO in 2017: What It Takes To Achieve Organic Growth

Search Engine Optimization, or SEO, is a strategy to help your website to be seen in search engine result pages (SERPs). Years ago, creating a web page and throwing a bunch of keywords on there was good enough to help you get to the top….

Person holding a mobile phone with mobile search ads expanded.
Special Report: Advanced Audience Solutions Can Help You Make More Sales

In today’s challenging sales market, the need for more effective advertising is greater than ever. Last month, L2TMedia and Google led a webinar called More Effective Search Advertising Using Advanced Audience Solutions. In it, they discussed how dealerships can market smarter by targeting car shoppers…

L2Tidings: What We’re Reading 7-17-17

This week’s roundup of interesting digital marketing trends and industry news includes 9 tips for better Google image search results, the ultimate law of mobile site design, and changes to impression and position data in Google Search Console. See What We’re Reading below!    …

Advertising on Bing Captures More Car Shoppers

Bing may not be the first thing you think of when you hear “paid search,” but as it turns out, Bing is bigger than you think–accounting for 43 percent of all automotive clicks. With over ½ of the U.S. population using it for search, is…

Meet Our 2017 Summer Interns

Every summer, L2TMedia hosts interns to learn various aspects of our business and gain experience in the marketing industry. Here’s your introduction to the 2017 L2TMedia Interns! Genevieve Green is a rising senior at Marquette University majoring in Advertising who is interning with our Digital…

Why Consistent Citations Are Important For Your Dealership’s SEO

These days, most digital marketers will tell you that search engine optimization (SEO) is crucial in creating an effective digital marketing strategy for your retail business. From backlinks, to new website content, to social media engagement and beyond, pretty much all of your dealership’s online…

L2Tidings: What We’re Reading 7-10-17

This week’s roundup of interesting digital marketing trends and industry news includes Google’s position on internal links, Google My Business new features, and how to achieve off the charts off-page SEO. See What We’re Reading below!        

L2TMedia Named One of 2017’s Fastest-Growing Private Companies in Chicago

This week, L2TMedia was named one of Crain Chicago’s Fast 50, an annual recognition list of the fastest-growing companies whose innovation and growth strategies deliver exceptional rewards for their customers and partners. The 2017 recognition marks L2TMedia’s fourth year in a row on the list,…

Amplify Sales With YouTube Advertising

YouTube TrueView advertising is one of the most utilized research tools by automotive shoppers. How can dealerships take advantage of video to drive sales?   Contact us to learn about our limited-time offer for YouTube advertising, valid now through September 30, 2017!  Or get more…

L2Tidings: What We’re Reading 5-29-17

This week’s roundup of interesting digital marketing trends and industry news includes what marketers should know about Google Attribution, 12 takeaways from Mary Meeker’s Internet Trends Report and new Quality Score metrics. See What We’re Reading below!    

Employee Profile: George Sorensen

At L2TMedia, our employees are our greatest asset, and we want to show them off. Meet George Sorensen, Billing Coordinator and latest winner of the L2T Belt of Excellence, which recognizes those who exemplify L2T’s core values. George joined us in 2016 as an intern…

L2Tidings: What We’re Reading 5-15-17

This week’s roundup of interesting digital marketing trends and industry news includes Google improving quality score reporting, what voice search means for your SEO strategy, and legitimate negative reviews being protected by law. See What We’re Reading below!        

L2Tidings: What We’re Reading 5-1-17

This week’s roundup of interesting digital marketing trends and industry news includes Google testing a new local ad carousel, the psychology of language for paid search, and the newest addition to the marketing mix’s Ps. See What We’re Reading below!      

ask the experts l2tmedia logo
Ask The Experts: How Do You Choose Content For Auto Dealerships?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 4-3-17

This week’s roundup of interesting digital marketing trends and industry news includes Bing’s chatbot answering local search questions, a deeper look into Google’s search quality crisis, and the newest addition to the marketing mix’s Ps. See What We’re Reading below!        

L2TMedia Attends the 2017 Chicago Auto Show

First staged in 1901, the Chicago Auto Show has become an interactive showcase for refreshed and special-edition autos from across the globe. The 2017 Chicago Auto Show ran from February 11th through February 20th at McCormick Place in downtown Chicago, and car fanatics gathered to…

L2Tidings: What We’re Reading 3-13-17

This week’s roundup of interesting SEM trends and industry news includes information about PPC automation, a new unconfirmed Google ranking update, and ways to improve your business locators. See What We’re Reading below!        

L2Tidings: What We’re Reading 3-6-2017

This week’s roundup of interesting SEM trends and industry news includes information about SEO best practices for URLs, industry benchmarking for mobile page speed, and AdWords testing an even longer second description line. See What We’re Reading below!        

L2Tidings: What We’re Reading 2-27-2017

This week’s roundup of interesting SEM trends and industry news includes information about Chicago startups for auto innovation, Google changing its outlines ‘Ad’ label, and Google bringing back emojis back to SERPs. See What We’re Reading below!        

L2Tidings: What We’re Reading 2-13-2017

This week’s roundup of interesting SEM trends and industry news includes information about local SEO predictions for 2017, Google adding real-time info into Maps, and the emergence of ad-free paid subscriptions. See What We’re Reading below!        

L2Tidings: What We’re Reading 2-6-2017

This week’s roundup of interesting SEM trends and industry news includes information about the upcoming Chicago Auto Show, the future of paid search, and Google adding category filters to organic search. See What We’re Reading below!        

ask the experts l2tmedia logo
Ask The Experts: Ideas To Help Drive More Organic Results

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 1-30-2017

This week’s roundup of interesting SEM trends and industry news includes building your SEO strategy in 2017, how to go above and beyond with your content, and Google testing four AdWords ads at the bottom of search results. See What We’re Reading below!    …

L2Tidings: What We’re Reading 1-23-2016

This week’s roundup of interesting SEM trends and industry news includes how artificial intelligence drives PPC automation, a social media marketing checklist for 2017, and the future for search in 2017. See What We’re Reading below!        

ask the experts l2tmedia logo
Ask The Experts: Top PPC & Video Ad Trends & Predictions For 2017

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

What On-The-Lot Foot Traffic Data Reveals About Car Shopping

From researching to locating a dealership, mobile plays a huge role in the way consumers shop for cars today. Google investigated search patterns and foot traffic data to uncover popular times shoppers visit the lot, so brands can be there and be useful via mobile…

L2Tidings: What We’re Reading 1-16-2016

This week’s roundup of interesting SEM trends and industry news includes 10 useful tools for writing compelling content, how to build links without creating content, and tips for building SEO strategy in 2017. See What We’re Reading below!        

L2Tidings: What We’re Reading 1-9-2016

This week’s roundup of interesting SEM trends and industry news includes information about predictions for SEO in 2017, Google’s four micro-moments, and the top B2B content marketing metrics for 2017. See What We’re Reading below!        

Ways to get the Most out of NADA 100

NADA is right around the corner – it’s the world’s largest international gathering of franchised new-vehicle dealers.  The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors like L2TMedia showcasing the latest services and technologies…

Defining Facebook Metrics That Matter

Gone are the days when marketers could simply evaluate their business with a few reports, TV ratings and sales figures. Today, the volume of data can be daunting to navigate, luring marketers toward evaluating readily available metrics, such as fans, likes, comments, shares and clicks,…

ask the experts l2tmedia logo
Ask The Experts: Top SEO Trends & Predictions For 2017

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 1-2-2016

This week’s roundup of interesting SEM trends and industry news includes information about link building resolutions for 2017, tips about using silent video on Facebook, and how the fake information epidemic will hurt local SEO in 2017. See What We’re Reading below!      …

Marketing Trends That Defined Google’s Year in Search

Google’s “Year in Search” retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017. Searches give a glimpse into what the world…

ask the experts l2tmedia logo
Ask The Experts: Ad Scheduling & The Best Campaigns To Apply It To

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 12-12-2016

This week’s roundup of interesting SEM trends and industry news includes information about the problem with Facebook’s miscalculated metrics, Microsoft’s launching of ‘smart’ maps partnership with TomTom, and the growth of digital ad spending in automotive. See What We’re Reading below!        …

ask the experts l2tmedia logo
Ask The Experts: How Do Search Engines Recognize Pictures?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

Why Choose L2T to Manage Your PPC Campaigns?

There are a number of reasons businesses choose to bring their marketing campaigns in-house and why others choose to outsource. We believe it’s in your business’ best interest to outsource your campaigns to achieve the best results and have a solid, dedicated team to depend on.

Consumers in the Micro-Moment: What it Means for Auto Brands

Mobile has changed the auto purchase journey. From researching brands while on a lunch break to comparing prices on the dealership lot, mobile has an impact every step of the way. Here Google shows examples of how real people behave in the five key auto micro-moments…

L2Tidings: What We’re Reading 12-5-2016

This week’s roundup of interesting SEM trends and industry news includes information about the top 10 local search insights of 2016, SEO trends to prepare for in 2017, and Nissan leading Twitter engagement among auto brands. See What We’re Reading below!        

L2Tidings: What We’re Reading 11-28-2016

This week’s roundup of interesting SEM trends and industry news includes information about the future of paid search buying, Google Maps adding a live view of popular times at venues, and Google My Business testing a messaging feature. See What We’re Reading below!    …

ask the experts l2tmedia logo
Ask The Experts: Does Dynamic Display Perform Better Than PPC Campaigns?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

ask the experts l2tmedia logo
Ask The Experts: Where Do Your Social Content Ideas Come From?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 11-14-2016

This week’s roundup of interesting SEM trends and industry news includes information about web forms, Bing’s new ‘My Saves’ feature, and why local matters even for national advertisers. See What We’re Reading below!        

L2Tidings: What We’re Reading 11-7-2016

This week’s roundup of interesting SEM trends and industry news includes information Google’s mobile-first index, Facebook wanting to sell TV ads, and truths about building links. See What We’re Reading below!        

ask the experts l2tmedia logo
Ask The Experts: How Are Keywords and Ad Text Selected?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 10-31-2016

This week’s roundup of interesting SEM trends and industry news includes information how SEO has changed in the past ten years, expanded text ads for Google AdWords, and mobile internet surpassing desktop for the first time. See What We’re Reading below!        …

ask the experts l2tmedia logo
Ask The Experts: How Does Voice Search Affect Search Traffic?

With Google’s push for better content and a heavy focus on mobile, it is important to capitalize on how people are searching. According to PEW research, 43% global median of the population report having a smartphone. With numbers this high and Millennials primarily using mobile for…

L2Tidings: What We’re Reading 10-24-2016

This week’s roundup of interesting SEM trends and industry news includes information about where Google is heading with mobile search, how to help clients understand long-term SEO value, and new updates to Bing Ads. See What We’re Reading below!            

ask the experts l2tmedia logo
Ask The Experts: Dynamic Display Metric Definitions

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 10-17-2016

This week’s roundup of interesting SEM trends and industry news includes information about reviews in the local knowledge panel on Google, three action items after the latest Google algorithm update and how to make it big in local SEO. See What We’re Reading below!  …

L2Tidings: What We’re Reading 10-3-16

This week’s roundup of interesting SEM trends and industry news includes information about Google Assistant and Google Home, AdWords Editor now supporting mobile-first innovations, and Bing Ads opening a pilot for device bidding. See What We’re Reading below!            

L2TMedia is a Proud Sponsor of the DrivingSales Executive Summit

The DrivingSales Executive Summit is called the automotive retail industry’s most progressive event. Every speaker, every award, every experience during DrivingSales Executive Summit is designed to provide Dealer Principals, General Managers and Dealership Directors insights and innovations that will guide their strategic planning for the…

L2Tidings: What We’re Reading 9-26-16

This week’s roundup of interesting SEM trends and industry news includes information about Apple’s addition of search ads in the App Store, the impact of speech recognition software on search, and prepping SEO for 2017. See What We’re Reading below!          …

L2Tidings: What We’re Reading 9-19-16

This week’s roundup of interesting SEM trends and industry news includes information about how to succeed at SEO, Bing’s latest developments, and if you should be creating device specific campaigns. See What We’re Reading below!            

L2Tidings: What We’re Reading 9-12-16

This week’s roundup of interesting SEM trends and industry news includes information about the updated AdWords ad preview tool, myths about link building in SEO, and the death of the Dodge Dart. See What We’re Reading below!        

L2Tidings: What We’re Reading 9-5-16

This week’s roundup of interesting SEM trends and industry news includes information about Google’s latest algorithm update, how a customer reviews strategy can impact SEO, and the addition of campaign groups in Google AdWords. See What We’re Reading below!        

L2Tidings: What We’re Reading 8-29-16

This week’s roundup of interesting SEM trends and industry news includes information about Google’s update on local reviews schema guidelines, the addition of account-level sitelink extensions on AdWords, and the increasing trend of mobile searches. See What We’re Reading below!          …

L2Tidings: What We’re Reading 8-22-16

This week’s roundup of interesting SEM trends and industry news includes information about Google’s potential philosophical shift, how to build killer content with keywords, and how Pokémon Go can help generate SEO and foot traffic. See What We’re Reading below!        

L2T Wins Gold: 2016 Office Olympics

At L2Tmedia, we are firm believers that the workplace can be not only a professional environment, but a fun one too. That’s why we promote employee engagement through company activities that encourage bonding and teamwork. One recent example of an L2TMedia company event was our…

ask the experts l2tmedia logo
Ask The Experts: Display & Video Performance Metrics

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 8-15-16

This week’s roundup of interesting SEM trends and industry news includes information on the state of local SEO, how game theory can be applied to PPC marketing, and a major car brand’s potential partnership with Google. See What We’re Reading below!        …

For the 5th Time, L2TMedia Named to the Inc. 5000

Chicago, IL, August 17, 2016. L2TMedia, a digital marketing company in the automotive industry, announced today that it has been named – for the fifth year in a row – one of America’s fastest-growing private companies. Inc. magazine’s 2016 Inc. 5000 list, unveiled this week,…

ask the experts l2tmedia logo
Ask The Experts: Expanded Text Ads

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 8-8-2016

This week’s roundup of interesting SEM trends and industry news includes information on a Google Search Console glitch, the next step in Google’s expanded text ads, and how Facebook is cracking down on ad blockers. See What We’re Reading below!          …

Our 2016 Summer Internship Program Comes To An End

Our summer internship program came to an end this past Friday, August 5. Our six summer interns held positions in key departments across the company and gained hands-on experience. Our 2016 intern class wrapped up their time at L2T by presenting what they learned throughout…

ask the experts l2tmedia logo
Ask The Experts: Multiple Domain Names?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 8-1-2016

This week’s roundup of interesting SEM trends and industry news includes Google’s plans to roll out AMP, early results on expanded text ads, and what you need to know about updates to 301 redirects. See What We’re Reading below!            

Ask The Experts: Ad Extensions

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

How Hashtags Affect Digital Marketing

Hashtags have become common across most social media platforms. To some, the symbol represents a way to connect with millions of people who are interested in the same topic. To others, they are nothing more than a pound symbol found on the lower right button…

L2Tidings: What We’re Reading 7-25-2016

This week’s roundup of interesting SEM trends and industry news includes an important update to AdWords Editor, the importance of Featured Snippets for SEO, and how the Financial Times is cracking down on ad blockers. See What We’re Reading below!          …

Ask The Experts: Personalization in Search Results

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 7-18-2016

This week’s roundup of interesting SEM trends and industry news includes how content marketing plays a role in SEO, 5 predictions about the future of apps and Google’s new “People Typically Spend” feature. See What We’re Reading below!          

Ask The Experts: Facebook Targeting Parameters

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 7-11-2016

This week’s roundup of interesting SEM trends and industry news includes 10 factors that could influence your organic traffic, Facebook Instant Articles, and Google’s new rating percentages. See What We’re Reading below!        

Double Down With L2TMedia at Digital Dealer 21 in Vegas

L2TMedia is returning to Digital Dealer 21 at booth 839, in Las Vegas at the MGM Grand.  We look forward to seeing our customers and partners there.  If you’d like to set up a meeting before you get there, please click here.  To register for Digital…

Women in Automotive Conference Set Records for Attendance

More than 400 professionals from across the country attended the second annual Women in Automotive Conference, held in late June at the Omni Resort in ChampionsGate, Florida, located just outside of Orlando. Attendance jumped an impressive 33% from the conference’s inaugural event in 2015.  L2TMedia…

L2Tidings: What We’re Reading 7-4-2016

This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!        …

A Great Digital Marketing Jargon Buster

Check out the ABCs of Digital Marketing with this handy glossary. This list of regularly used digital marketing words and phrases will act as your jargon busting dictionary! https://www.l2tmedia.com/url/6m

Ask The Experts: Why Can’t I See My Ads

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 6-20-2016

This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!        

Ask The Experts: Too Many Web Pages

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 6-13-2016

This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!        …

Google AMP mobile picture
Google Supercharges the Mobile Web with AMP

Google is always trying to improve the search game to make it easier for users. The newest Google-backed experiment is a product called the Accelerated Mobile Pages Project (AMP). You may have noticed AMP pages appear in search results on a mobile device, but you…

Ask The Experts: Dynamic Display Targeting

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 6-6-2016

This week’s roundup of interesting SEM trends and industry news includes a redesign to Facebook Pages, how to optimize video and images for SEO purposes and Twitter’s new carousel ads. See What We’re Reading below!            

L2TMedia is Named one of the Fastest-Growing Private Companies in Chicago

Chicago, Illinois, June 6, 2016 – L2TMedia, a digital marketing solutions provider, was named the 27th fastest-growing private company in Chicagoland. This is the third year that L2TMedia has appeared on the Crain’s Chicago Business Fast 50 list, an annual recognition of the fastest-growing companies…

Welcome Summer Interns 2016

This Monday, we welcomed five interns to L2TMedia to spend the summer learning about the digital marketing landscape. Our summer interns hold positions in key departments across our company and will all gain hands-on experience in the field they are interested in. To honor our…

Ask The Experts: Bounce Rate Increases

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 5-30-2016

This week’s roundup of interesting SEM trends and industry news includes an infographic on the top 12 social platforms, Instagram’s new business tools and five ways to increase YouTube engagement. See What We’re Reading below!      

The Impact of Social

The rapid growth of the digital media world has kept L2TMedia on its toes over the last year. Now more than ever, we truly pride ourselves on staying ahead of the trends when it comes to Social Media Marketing. Most recently, our company has improved…

Ask The Experts: GMB Login

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2TMedia is a proud sponsor of Women in Automotive

L2TMedia is a proud sponsor of Women in Automotive.  Its second conference is June 26-28 and L2TMedia will be there.  From TED-talk style shorter sessions, exciting panels with leaders in the industry, to interactive and engaging sessions, the Women in Automotive Conference is bound to be…

L2Tidings: What We’re Reading 5-23-2016

This week’s roundup of interesting SEM trends and industry news includes the 5 strangest search terms in AdWords, Instagram’s new analytics tools and a few ways to improve your content marketing strategies. See What We’re Reading below!        

AdWords & Google Analytics Changes Announced at Google Summit

At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.  SearchEngineLand summarizes all of the changes here.  Google announced a wide number of changes to AdWords & Google Analytics, including new “mobile-first” bidding support, “Promoted…

Ask The Experts: Boosted Posts vs. Facebook Advertising

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 5-16-2016

This week’s roundup of interesting SEM trends and industry news includes new ideas to help mobile shoppers, Facebook’s silent videos, and Google’s new keyboard search for iOS. See What We’re Reading below!        

Lock Securing Web Traffic
Security by Google: How Google is Changing Analytics

It is the final frontier and last bastion of freedom. That is how many people see the Internet. With a drastic shift to mobile searches, security and privacy are often on the minds of many users. Google has heard the cry and has revamped their…

Ask The Experts: Is SEO Still Important?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 5-9-2016

This week’s roundup of interesting SEM trends and industry news includes how to encourage consumer loyalty through content marketing, Google’s RankBrain and an infographic on programmatic advertising. See What We’re Reading below!          

Ask The Experts: Content Marketing

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 5-2-2016

This week’s roundup of interesting SEM trends and industry news includes Google’s addition to featured snippets, Instagram’s new carousel video ads, and Nissan’s new campaign launch. See What We’re Reading below!          

Google Updates Mobile SERPs…Again

By now, we all know the importance of having your website optimized for mobile. As more consumers use their mobile devices to research products and make purchases, Google has announced once again that it is placing more emphasis on having a mobile-friendly site in ranking…

Ask The Experts: Optimizing for Mobile Search Results

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 4-25-2016

This week’s roundup of interesting SEM trends and industry news includes a new, longer look for text ads, how to tailor your display ads for targeted segments, and why “near me” is extremely important for multi-location businesses . See What We’re Reading below!    …

Ask The Experts: SEO Keywords

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 4-18-2016

This week’s roundup of interesting SEM trends and industry news includes how to optimize content for each step in the buyer’s journey, how millennials approach purchasing auto parts and how search ads can boost your in-store sales. See What We’re Reading below!      …

Ask The Experts: Analytics Sessions vs. Dynamic Display Clicks

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 4-11-2016

This week’s roundup of interesting SEM trends and industry news includes Facebook’s new Reactions API, an AdWords script to set recurring monthly budgets and a reflection on how SEO has changed over the years. See What We’re Reading below!        

Ask The Experts: Boosted Facebook Posts

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 4-4-2016

This week’s roundup of interesting SEM trends and industry news includes a helpful dictionary of ad buying terms, a new test showing review snippets in the local 3-packs, and three early results of Google’s SERP update. See What We’re Reading below!        …

Ask The Experts: Onsite and Offsite Blogs

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 3-28-2016

This week’s roundup of interesting SEM trends and industry news includes an upcoming overhaul to the AdWords user interface, research tools to help find the best keywords for your SEO campaign, and opportunities for the automotive industry and social media. See What We’re Reading below!…

Ask The Experts: Lookalike Audiences

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

social marketing infographic
L2Tidings: What We’re Reading 3-21-2016

This week’s roundup of interesting SEM trends and industry news includes beta Bing rollouts for social media ad extensions, an infographic on the current state of social media marketing and a new search engine for business! See What We’re Reading below!

Ask The Experts: Dynamic Display Metrics

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

L2Tidings: What We’re Reading 3-14-2016

This week’s roundup of interesting SEM trends and industry news includes how virtual assistance are impacting SEO, updates to Instagram’s algorithm and why Facebook Canvas could have a huge impact on mobile. See What We’re Reading below!            

Automotive Social Media
Social Media Doesn’t Sell Cars

When evaluating marketing strategies for your business, the top priority is always ROI. Dealers want to know how their resources and money are helping them reach their overall goal – selling cars. The problem? Social media doesn’t help sell cars. Then again, neither do radio…

Ask The Experts: Local Citation Updates

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

fca us llc
L2Tidings: What We’re Reading 3-7-2016

This week’s roundup of interesting SEM trends and industry news includes reverse-engineered AdWords Quality Score, FCA US, LLC’s attempt to save struggling FIAT dealers and how the combination of SEO and PPC can really impact your ROI positively!. See What We’re Reading below!    …

Ways to get the Most out of NADA

NADA is right around the corner – it’s the world’s largest international gathering of franchised new-vehicle dealers.  The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors like L2TMedia showcasing the latest services and technologies…

Ask The Experts: Impression Share

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

L2Tidings: What We’re Reading 2-29-2016

This week’s roundup of interesting SEM trends and industry news includes three tactics to master for Programmatic Display, tips for making social media a two-way conversation, and common questions about Customer Match. See What We’re Reading below!            

Model-Specific Remarketing at L2TMedia

Remarketing is a tactic used in all of L2TMedia’s display campaigns as part of our two-pronged approach. The primary point of remarketing is to show an ad to the group of people who have already expressed interest in your business by visiting your website. Remarketed…

L2Tidings: What We’re Reading 2-22-2016

This week’s roundup of interesting SEM trends and industry news includes an update to AdWords allowing advertisers the ability to review their campaign, 10 tips to create Facebook video ads, and Google’s “send to your phone” feature. See What We’re Reading below!      …

Changes To Google’s Ad Layout On Desktop Search Results

Google announced on Friday, Feb 19, that it was removing search ads from the right-hand side of their search results page.  As many as four text ads (up from a previous maximum of three) will now display above the organic listings, and three text ads will…

Ask The Experts: Google, Bing & Yahoo Organic Ranking

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

L2Tidings: What We’re Reading 2-15-2016

This week’s roundup of interesting SEM trends and industry news includes new data about online video ads, how to use SEO tactics to help drive conversions and an upcoming change to Facebook Messenger that will introduce ads to the platform. See What We’re Reading below!…

Ask The Experts: Social Media, Reviews & SEO

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

L2Tidings: What We’re Reading 2-8-2016

This week’s roundup of interesting SEM trends and industry news includes an update to Twitter’s timeline, a list of SEO penalty recovery tools and a Denmark startup that knows when you’ll buy a new car before you know. See What We’re Reading below!    …

Super Bowl Ads & Auto Manufacturers

Traditional advertising spend hits a peak every February as $5 million 30-second spots light up our TVs during the Super Bowl game. A price that has increased 75% since 2005 and generated a staggering $2.19 billion in sales. But with all of that money at…

Ask The Experts: Editing Negative Reviews

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

adwords app
L2Tidings: What We’re Reading 2-1-2016

This week’s roundup of interesting SEM trends and industry news includes a change to the Facebook ‘Like’ Button, the AdWords App for iPhone users, and a scrap on the Scion brand by Toyota. See What We’re Reading below!          

Paid Search & Optimal SERP Positioning

There are many types of campaigns that make up a pay per click advertising strategy. The 3 basic campaign types that L2TMedia Paid Search Specialists and I run for dealers are Branded, Regional and New Car. As these campaigns have different goals and attributes, they…

2015 was a Record Year in Automotive

As a Google AdWords Premier SMB Partner, we receive a monthly snapshot of auto and digital marketing results from Google. Must-know facts this month: 2015: Annual sales in 2015 hit a new record of 17.47M units, breaking the mark of $17.4M vehicles in 2000. Average…

Ask The Experts: Display Advertising

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering client questions regarding L2TMedia’s available products and best practices. The success of our dealerships is our number one priority, but we know that many of our clients have…

L2Tidings: What We’re Reading 1-25-2016

This week’s roundup of interesting SEM trends and industry news includes search patterns that are changing SEO, new Google research about using broad match, and Nissan’s new “Cars Against Humanity” game. See What We’re Reading below!            

Webinar: How Social & Reviews Complete the SEO Puzzle

Join SEO Manager Nikki Paladino and Senior Social Media Specialist Danielle Naselli as they explain how you can connect with your customers using social media sites and encouraging reviews, all while boosting your website’s SEO value.   We will discuss the importance of using social…

Ask The Experts: Number One Positioning?

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 1-18-2016

This week’s roundup of interesting SEM trends and industry news includes how Google fought bad ads in 2015, important differences between website-hosted and YouTube-hosted videos, and 11 ways to keep your AdWords healthy in 2016. See What We’re Reading below!          …

Preparing for the Future of Search: Optimizing for Voice

Consumers are always looking for answers, whether that be through general information or to seek a product or service to answer their questions on mobile devices. Thanks to the increasing popularity of Apple’s Siri, Microsoft’s Cortana and Google Now, consumers are able to find answers…

Ask The Experts: Successful SEO Metrics

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 1-11-2016

This week’s roundup of interesting SEM trends and industry news includes four ways to get around Google’s local search restriction, Snapchat’s plans to compete with Facebook and  the importance of query mapping in your paid search accounts. See What We’re Reading below!      …

Ask the Experts: Facebook Ads

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

L2Tidings: What We’re Reading 1-4-2016

This week’s roundup of interesting SEM trends and industry news includes an informative explanation of the U.S. auto sales and its record-breaking performance in 2015, along with Google’s security measures and ranking positions, and a new London-based search engines, Oscobo. We stay up-to-date on industry trends,…

Resolve to Resolve: the New Year at L2TMedia

As the employees here at L2TMedia embraced the start of 2016 and said goodbye to an incredible year, we all thought about what we could do to better ourselves. 2015 was a year of high-quality learning, and 2016 will be the year of pragmatic application….

Here’s to a Great 2016

As the holiday season comes to a close, I’d like to thank all of you – our clients and strategic partners – for making 2015 a year to remember. As of today, industry analysts predict the auto industry sold about 17.5 million vehicles last year in…

Looking Forward to 2016

At our year-end meeting, I worked with Isabelle Kamga, L2TMedia’s Strategic Partner Manager at Google, to present the auto and digital marketing trends for 2016. The following are the highlights of that presentation. It’s a good time to work in the auto industry 2015 should…

National Sales Meeting & Holiday Spirit at L2TMedia

December is always an exciting month at L2TMedia because our entire company comes to Evanston to get down to business. For three days last week, all of our sales team, Digital Advisors, and product team met to discuss new product offerings, digital marketing trends, auto…

L2Tidings: What We’re Reading 12-14-2015

This week’s roundup of interesting SEM trends and industry news includes a new Google API for Google My Business, Bing Ads, HTTPS indexing and Facebook event discovery. We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re Reading below!…

google location filter
Opportunities & Insights For Automotive Digital Marketing

Google’s Auto Pulse, a monthly overview of automotive trends and opportunities, brings us insights into the automotive industry. The digital marketing experts here at L2TMedia digest this information and take its contents into account when optimizing our campaigns. Below are a few insights taken from…

L2TMedia Named to Crain’s Chicago Business Fast Fifty List

CHICAGO, June 2, 2015 — L2TMedia, a leading digital marketing firm specializing in the automotive industry, was named number 14 on the 2015 Crain’s Fast Fifty list of the fastest-growing companies in Chicagoland. Each year, Crain’s ranks 50 Chicago-based companies that have had impressive gains over a five-year…

L2Tidings: What We’re Reading 12-7-2015

This week’s roundup of interesting SEM trends and industry news includes predictions for social media marketing in the new year, Google’s launch of Smart Goals and why you should be sure to update your Universal Analytics tracking code. We stay up-to-date on industry trends, technical…

L2TMedia Digital Marketing 2016 Forecast
L2TMedia’s Digital Marketing Forecast for 2016

A few weeks ago, members of our PPC, SEO, Content, and Social Media/Reputation teams attended ClickZ Live in downtown Chicago. ClickZ is a global conference series designed by digital marketers, for digital marketers. I would like to outline some of the trends that we saw…

Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later

In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The Missing 98 Percent: Why Display Advertising Isn’t…

optimizing for mobile search
L2Tidings: What We’re Reading 11-30-2015

This week’s roundup of interesting SEM trends and industry news includes why blaming the search algorithms for decreases in traffic is not appropriate, videos being included into Google’s search results pages, and streamlined social media statistics for 2015!. We stay up-to-date on industry trends, technical digital marketing…

WSJ: November Car Sales Drive Toward Record

U.S. new-car sales in November continued to run at a blistering pace, putting the auto industry on track to challenge the 17.35 million sales peak reached in 2000. A spate of Black Friday deals coupled with cheap gasoline and low financing costs helped auto makers…

Florida in January? L2TMedia Does Digital Dealer 20!

Digital Dealer returns to Florida again for its 20th summit, this time in Orlando at the Rosen Shingle Creek.  The team from L2TMedia will be at Booth 915, ready to chat with our customers and friends about their digital marketing plans for 2016.  Beat the…

L2Tidings: What We’re Reading 11-16-2015

This week’s roundup of interesting SEM trends and industry news includes five key moments in an individual’s car-buying experience, a new study on how search engines see ads in organic listings, and recent updates to Google+. We stay up-to-date on industry trends, technical digital marketing…

instagram partner program
L2Tidings: What We’re Reading 11-9-2015

This week’s roundup of interesting SEM trends and industry news includes news on a deal between search giants Google and Yahoo, a partnership program from Instagram that hopes to entice advertisers, and 5 very strategic ways to sell cars on social media. . We stay up-to-date…

Meta Descriptions and SEO: Important or Not?

Autumnal-inspired coffee beverages are all the rage right now – but finding where to find a truly unique, searing hot latte with no foam and extra pumpkin spice can be challenging. That’s why many coffee lovers take to Google to find coffee vendors that provide this…

L2Tidings: What We’re Reading 11-2-2015

This week’s roundup of interesting SEM trends and industry news includes calculated metrics you can apply in Google Analytics, the rise of Display advertising and how it will overcome regular paid ads, and new information about Millennials and how to attract their attention through intent….

facebook video hub
Facebook Ads: Adapting for Your Convenience

Facebook ads have been making large strides over the past few months. Now businesses around the world are getting a taste of what is to come soon for the rest of us. Facebook for businesses are beginning to introduce the world to Lead Generation Ads,…

loyola university chicago quinlan school of business
Recap: Alumni Visit Loyola University Chicago, Again!

On Monday afternoon I visited my alma mater – Loyola University Chicago – to serve as a guest lecturer in Stacy Neier Beran’s Principles of Marketing class. My co-worker on the SEO team and fellow Loyola alumnus, Stephen Mathis, and I discussed the evolution of communication tactics,…

combatting ad fatigue
L2Tidings: What We’re Reading 10-26-2015

This week’s roundup of interesting SEM trends and industry news includes a differing idea behind keyword research, how content marketing and SEO have a sturdy relationship, and how Analytics data and reporting should never be completely formalized. how We stay up-to-date on industry trends, technical…

google logo
Specific Audience Targeting with Google Customer Match

For years, traditional and digital marketers collected as much information as possible about customers. In the last 15 years digital advertising has created the opportunity to harness the power of the email address. Email-focused tactics include e-blasts, promotions and coupons, newsletters or even customer loyalty…

L2TMedia, a Proud Sponsor of DrivingSales Executive Summit

L2TMedia was a proud sponsor of the DrivingSales Executive Summit on Oct 18-20.  It is recognized as a “three-day retreat for advanced automotive dealers” and boy, was it ever.  There were presentations by a great deal of sharp people in our industry (both digital and automotive).  There…

adwords script
L2Tidings: What We’re Reading 10-19-2015

This week’s roundup of interesting SEM trends and industry news includes a free AdWords script that blocks duplicate keywords in campaigns, the future of mobile app optimization, and why the mobile sphere has forced content marketers to better their practice! We stay up-to-date on industry…

SEO plateau
L2Tidings: What We’re Reading 10-12-2015

This week’s roundup of interesting SEM trends and industry news includes what to do once you’ve hit the SEO plateau, the differences between good and bad links, and how Facebook is finally building a video hub! We stay up-to-date on industry trends, technical digital marketing…

microdata
L2Tidings: What We’re Reading 10-5-2015

This week’s roundup of interesting SEM trends and industry news includes the potential for video ads showing up in SERPs, a study that shows duplicate content (and its increasing overuse) while microdata is not being implemented, and a slew of Facebook ad additions. We stay…

google display network
L2Tidings: What We’re Reading 9-28-2015

This week’s roundup of interesting SEM trends and industry news includes Facebook’s video carousels and its effect on brand awareness, Google’s Display Network and how it is charging for ads that are only viewed, and new information about the Google Penguin continuous update. We stay…

SEO nonbelievers
L2Tidings: What We’re Reading 9-21-2015

This week’s roundup of interesting SEM trends and industry news includes a YouTube monetization controversy over vieo views, ad blocking and who uses it, and how relaunching a website isn’t as simple as a new design! We stay up-to-date on industry trends, technical digital marketing…

Facebook targeting
L2Tidings: What We’re Reading 9-14-2015

This week’s roundup of interesting SEM trends and industry news includes tactics to create synergy between SEO and social media, YouTube’s potential for engineering and expanding content & increasing watch time, and how rich snippets can aid your lower-level page rankings! We stay up-to-date on…

Digital Dealer Presentation: Is Your SEO Working Effectively?

Are you attending Digital Dealer 19 in Vegas Oct 5-7, 2015?   Our very own Nicole Gignac, VP of Sales, and Nikki Paladino, SEO Manager, will present “Is Your SEO Working Effectively?”  With all of the latest Google algorithm updates, best practices for SEO have…

Will we see you in Vegas at Digital Dealer 19?

L2TMedia will attend Digital Dealer 19 in Las Vegas at the Paris Hotel — will you be there? Our booth is number 813 — and we look forward to meeting all of our wonderful partners there.  In fact, make it easy, and schedule your appointment today…

seo landing pages and neuroscience
L2Tidings: What We’re Reading 9-7-2015

This week’s roundup of interesting SEM trends and industry news includes a changeup in the way Google AdWords defines conversions in reporting columns, a new filter in DoubleClick Bid Management, and how understanding neuroscience can help you create incredible landing pages! We stay up-to-date on industry…

local seo
L2Tidings: What We’re Reading 8-31-2015

This week’s roundup of interesting SEM trends and industry news includes Google updates regarding YouTube advertising campaigns and structured ad snippet extensions, local SEO and strategies to reviving your old blog content! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements….

mobilegeddon seo
L2Tidings: What We’re Reading 8-24-2015

This week’s roundup of interesting SEM trends and industry news includes “Facebook M”, Facebook’s new digital assistant that is intended to compete with Google Now, Cortana and Siri, how auotomotive dealers can implement social media marketing tactics, and how mobilegeddon has influenced search optimization to…

pay per click advertising
L2Tidings: What We’re Reading 8-17-2015

This week’s roundup of interesting SEM trends and industry news includes programmatic buying and its effects (and subsequent future of) the advertising industry, local SEO stats that need to be kept in mind at all times, and how the idea of links to a website…

Engage Your Customers With Personalization

I had the opportunity to attend the Marketo Roadshow in Chicago this week.  It was a selling event promoting Marketo, but also a good opportunity to see what is new.  Marketo is a sales and automation system that allows companies to know their customers and…

L2TMedia Announces Fourth Consecutive Year on Inc. 5000

L2TMedia, a digital marketing solutions provider, is thrilled to announce the company has once again been named to the Inc. 5000 list of fastest-growing private companies in America. Receiving the award for the fourth consecutive year, L2TMedia has demonstrated tremendous growth since the company was…

google alphabet
L2Tidings: What We’re Reading 8-10-2015

This week’s roundup of interesting SEM trends and industry news includes Alphabet’s launch and what its effects on Google advertisers might be, Moz’s updated SEO Ranking Factors for 2015, and mobile marketing stats that may make you shudder. We stay up-to-date on industry trends, technical…

L2TMedia-Summer Interns
L2TMedia Summer Internship Program Comes to a Close

Our summer digital marketing internship program came to an end on Friday, August 7th with each of our interns presenting what they learned throughout their time with L2TMedia. Our summer interns held positions in key departments across our company, including SEO & Content, Marketing, Account Management, Human…

mobile marketing
L2Tidings: What We’re Reading 8-3-2015

This week’s roundup of interesting SEM trends and industry news includes the paradigm shift (and firing shift) of traditional agencies for consolidated digital agencies, Facebook’s stance on Google’s display ads on YouTube, and the Google Search Console API! We stay up-to-date on industry trends, technical…

pay-per-click advertising
L2Tidings: What We’re Reading 7-27-2015

This week’s roundup of interesting SEM trends and industry news includes Google disabling its autcomplete API, Google+ pages being unverified, and how to get the most out of your best content! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See…

zero moment of truth
Recap: L2TMedia @ Loyola University Chicago!

Last night I had the opportunity to visit my alma mater, Loyola University Chicago, to speak about digital marketing to students in Stacy Neier Beran’s Principles of Marketing course. We discussed how digital marketing has changed integrated marketing communications, its effects on business, and why it’s more…

social media sales
L2Tidings: What We’re Reading 7-20-2015

This week’s roundup of interesting SEM trends and industry news includes a updates on how Google Analytics tracks Bing traffic, Bing’s new knowledge panel feature,  and how social media can actually be used to increase sales! We stay up-to-date on industry trends, technical digital marketing applications…

Programmatic Media Buying: What’s the Buzz?

We’ve all heard it before: marketing is most effective when you have achieved the three R’s: deliver the right message to the right person at the right time. For a business, the real challenge is doing that accurately, in real time and at scale. Technologies…

social advertising versus search advertising
L2Tidings: What We’re Reading 7-13-2015

This week’s roundup of interesting SEM trends and industry news includes a booming idea for the ultimate “predictive search”, how voice searches on mobile devices affect SEO strategies, and an updated reasoning as to why social advertising is better than search advertising ! We stay up-to-date on…

Excitement Still Buzzes from 2015 NIADA Convention

L2TMedia just attended and exhibited at the 69th annual NIADA Convention and Expo. The convention offered those who attended the preparations necessary for the changes taking place in our industry. The convention is billed as a place to: Gain critical training Learn new methods to…

digital marketing spend
L2Tidings: What We’re Reading 7-6-2015

This week’s roundup of interesting SEM trends and industry news includes advertising spend management for car dealerships, Google AdWords Location Extensions and 5 misconceptions about link building that…everybody should know about! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re…

Google Search and Truth
L2Tidings: What We’re Reading 6-29-2015

This week’s roundup of interesting SEM trends and industry news includes a Google-supplemented Yahoo Search Engine, Google’s “Truth” algorithm, and how search and social tactics complement each other! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re Reading below!  …

Mobilegeddon Has Been Nothing Like a Zombie Apocalypse

On April 21st, 2015 Google rolled out their mobile update and like any Google update it had digital agencies and webmasters preparing like the zombie apocalypse was on its way. Now that it’s almost been two months since the update rolled out we can take…

Marketing data
L2Tidings: What We’re Reading 6-22-2015

This week’s roundup of interesting SEM trends and industry news includes ways to better analyze your marketing data, how Google assesses “quality” websites, and how new Facebook mobile adds may “cure” the ills of lead generation on social media! We stay up-to-date on industry trends,…

Yahoo and Bing Search Engines
What to Look For in an SEO Provider You Can Trust

Different professionals win their customers’ trust in different ways. For a doctor, say, or a mechanic, there are credentials: certifications and advanced degrees. Things aren’t always so cut-and-dry in the digital marketing world, where many professional roles are multidisciplinary. So how do you know if…

SEO and Social Media
L2Tidings: What We’re Reading 6-15-2015

This week’s roundup of interesting SEM trends and industry news includes stellar information about writing content for online mediums, optimizing for the second largest search engine in the world (YouTube) and a core algorithm change that is making waves in the digital landscape! We stay…

Search Engine Optimization
L2Tidings: What We’re Reading 6-8-2015

This week’s roundup of interesting SEM trends and industry news includes Google’s most recent updates and why you should know them, 2015 Auto Trends in the global market, and a reasonable response as to why non-optimized websites are beating your optimized sites! We stay up-to-date…

skills for digital marketers
L2Tidings: What We’re Reading 6-1-2015

This week’s roundup of interesting SEM trends and industry news includes new must-have skills for digital marketers, information on how PPC & SEO can aid each other, and how to write better titles and headlines to engage viewers! We stay up-to-date on industry trends, technical digital…

Firing Up the Deals: 2015 Memorial Day Weekend at a Glance

Cheap gas, hot weather, and deep discounts all worked together to bring car shoppers out in full force over the Memorial Day weekend. For many car dealers, this meant offering borderline unheard-of deals to attract holiday weekend car shoppers to their showrooms.  Rock bottom prices…

Visit L2TMedia in Booth 635 at the NIADA Convention

June 23-25, L2TMedia will be in booth 635 at the National Independent Automobile Dealers Association convention at Caesar’s Palace in Las Vegas. We look forward to discussing our digital marketing solutions with you — if you’d like to make an appointment prior to the show,…

Goldman Sachs megatrends
L2Tidings: What We’re Reading 5-25-2015

This week’s roundup of interesting SEM trends and industry news includes must-know digital trends from Silicon Valley’s Mary Meeker, the global auto industry’s “megatrends” and Google’s I/O Conference update regarding app install ads. We stay up-to-date on industry trends, technical digital marketing applications and creative…

online reputation management
L2Tidings: What We’re Reading 5-18-2015

This week’s roundup of interesting SEM trends and industry news includes the Google Buy Button and how that can affect retail sales, Google’s “quality” update, and how mobile website browsers are preferred among consumers opposed to their App counterparts. We stay up-to-date on industry trends, technical…

Convert Car Shoppers With Advanced Display Advertising Tactics: A Webinar

On Tuesday, May 19, we hosted our first ever webinar here at L2TMedia. Nicole Gignac and Jeff Kaufman, our VP of Sales and Director of Search Marketing, walked our participants through four key advanced display techniques that are proven to help car dealers capture shoppers’ attention…

L2TWebinar: Converting Auto Shoppers With Advanced Display Tactics

Advanced techniques in digital display advertising give you exciting new methods of presenting your dealership and vehicle inventory to interested prospects and active shoppers. In this intriguing L2TMedia webinar presentation (recorded May 19, 2015), L2TMedia’s Nicole Gignac, Vice President of Sales, explores how each of…

Google algorithm
L2Tidings: What We’re Reading 5-11-2015

This week’s roundup of interesting SEM trends and industry news includes Bing’s version of Mobilegeddon, Facebook’s attempt at increasing user engagement on mobile devices and new insight on how Google crawls Javascript codes. We stay up-to-date on industry trends, technical digital marketing applications and creative advancements….

Google Emojis
L2Tidings: What We’re Reading 5-4-2015

This week’s roundup of interesting SEM trends and industry news includes Apple’s search engine entrance, competitive PPC and competition domination and how Google started and stopped displaying Emojis in SERPs.  We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re…

Webinar: Converting Car Shoppers With Advanced Display Tactics

Advanced techniques in digital display advertising give you exciting new methods of presenting your dealership and vehicle inventory to interested prospects and active shoppers. In this intriguing presentation, L2TMedia’s Nicole Gignac, Vice President of Sales, explores how each of four display formats targets customers with…

How an Evanston digital marketing agency helps 1,000 dealers sell cars

Co-Founder Liz Prior was interviewed by Kate MacArthur from Blue Sky Originals, a section of the Chicago Tribune website that highlights people from innovative companies in the Chicagoland area. Liz talks about her background, why L2TMedia has been such a success and what the biggest…

L2TMedia at Digital Dealer 18

Digital Dealer just completed its 18th convention and expo. After a long cold winter in our headquarters’ city of Chicago, L2TMedia employees were happy to work our booth at Digital Dealer in Tampa.   The Tampa Convention Center was a beautiful walk from our hotel across…

How To Sell Cars on Mobile With Paid Search and Display

This year, mobile ad spend for US businesses accounts for 31% of global mobile ad spend, projected at $189.06 billion. As American consumers increasingly search for information and interact with brands on the go, advertisers have been tasked with delivering their message in real-time—exactly where…

L2Tidings: What We’re Reading 4-27-2015

This week’s roundup of interesting SEM trends and industry news includes why businesses should invest their SEO work in building high quality links, why optimizing for all search engines is beneficial, and how URL structure may (or may not) assist in search engine rankings. We…

PPC Marketing to Make Content go Viral
L2Tidings: What We’re Reading 4-20-2015

This week’s roundup of interesting SEM trends and industry news include Facebook’s entrance into the “local” search market, Google’s mobile update and its effect on paid ads & funding for an algorithm that will attempt to eliminate Internet trolls. We stay up-to-date on industry trends,…

Real Marketing In SEO: Building Links For Your Audience
L2Tidings: What We’re Reading 4-17-2015

This week’s roundup of interesting SEM trends and industry news include clarification from Google regarding mobile-friendliness and search results, online community engagement tips and 10 interesting digital marketing trends this week! L2TMedia is a digital marketing solutions agency in Evanston, IL and is a national…

Gmail Sponsored Promotions (GSP) Offers Your Audience Dynamic Content

Gmail Sponsored Promotions is an exciting Google Beta product that allows advertisers to target users within their Gmail accounts by using a blend of text and image ads. According to CNN there were over 500 million Gmail users in 2014, a number that only continues…

Win an Apple Watch at Digital Dealer 18 in Tampa

L2TMedia will exhibit at Booth 806 at Digital Dealer 18 in Tampa, from April 21-23.  We look forward to discussing our digital marketing solutions — if you’d like to make an appointment prior to the show, please click on “Get in Touch” on the right….

Google Mobile Update April 21
L2Tidings: What We’re Reading 4-10-2015

This week’s roundup of interesting SEM trends and industry news include Google’s latest mobile update, link risk management, Kelley Blue Book’s “Best Family Cars 2015” and more! L2TMedia is a digital marketing solutions agency in Evanston, IL and is a national provider to businesses and brands….

100 Industry Influencers Share Their Predictions

Wonder what the Future of SEO looks like? Take a look at the Zerys report:  What’s the Future of SEO? 100 Industry Influencers Share Their Predictions.   L2TMedia’s own SEO Supervisor Nikki Paladino included her predictions on page 17.  

Why Mobile SEO Matters More than Ever

On April 21st, Google will change the search experience for mobile users by expanding its search algorithm to reward sites that are mobile friendly. With this update to its search algorithm, Google will either display or not display pages based on their mobile friendliness. But…

April Fool’s Day!

“Everything is funny as long as it is happening to someone else.” Today is the perfect day to test that theory. Happy April Fools’ Day! This April Fools’ Day, skip the “I’m pregnant” joke and actually make someone laugh. Today is one holiday that is…

NADA: New-Car Sales on Pace for 17 Million Units in 2015

NEW YORK (March 30, 2015) – Improving economic conditions, new vehicles entering the marketplace and pent-up demand will continue to drive U.S. auto sales this year, says Steven Szakaly, chief economist of the National Automobile Dealers Association. “While economic growth faltered slightly in the first…

Visit L2TMedia at Booth 806 at Digital Dealer 18 in Tampa

L2TMedia will exhibit at Booth 806 at Digital Dealer 18 in Tampa, from April 21-23.  We look forward to discussing our digital marketing solutions — if you’d like to make an appointment prior to the show, please click on “Get in Touch” on the right….

Make The Most of Your Paid Ads with Callout Extensions

Incentives and current offers can be exceptionally effective conversion tools for your paid search (PPC) campaigns. Google has rolled out a new ad extension called “Callouts” that allows you to add even more text to your ad to spotlight incentives, offers, and sales, and highlight…

Facebook Rolls Out A More Realistic View of Your Fans

Have you seen a decrease in your Facebook Business Page’s Likes? On Thursday March 12th, Facebook began removing memorialized and voluntarily deactivated accounts from Business Pages’ Like counts. When the announcement was first made, many users feared they would be losing friends or people that…

Could Google or Facebook Sway Elections?

It’s the final countdown for current Chicago mayor Rahm Emanuel and his opponent Jesus “Chuy” Garcia, who will face off in a final mayoral election in early April. Every once in a while we like to take a break from our laser-like focus on the…

The Business Case for Reputation Management

Shortly after graduating from college I worked for Target as a Loss Prevention manager. One of my favorite parts of the job was the amount of interaction I got walking the sales floor – helping guests find items, answering any questions they had, or simply…

The Big Change in Google Video Advertising

Video advertising is one of the fastest growing forms of digital marketing. Online shoppers are giving more of their time and attention to video content. This is very apparent to auto shoppers: According to a recent survey, 84% of video researchers plan to watch auto…

Is My Paid Search Advertising Successful?

One of the most challenging aspects of client education is pinpointing exactly what makes a paid search campaign successful. Google AdWords and Google Analytics provide a wealth of data, which can be very useful, but often distracts from the primary focus: comparing Pay Per Click…

Visit L2TMedia at NADA Booth 6407W. Hear Google Speak on Google My Business

The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers.  The 2015 NADA Convention & Expo will take place on Thursday, January 22nd through Sunday, January 25th at the Moscone Center…

10 Reasons To Bid On Your Dealership Name

 “It’s very important for a brand to have an identity through the years, but it’s very important as well to evolve because times change so fast.”                    Donatella Versace  Have you ever asked yourself one of these two questions? Why should I spend money on…

Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources and dollars should be allocated to capturing these consumers. According to the Association of Hispanic Advertising Agencies,…

The Importance of Ad Extensions for Mobile Search

Mobile searches continue to increase in numbers year over year and we are close to the tipping point where mobile will actually be the device of choice for paid search clicks. Back in March of this year, Matt Cutts was quoted as saying he “wouldn’t…

The App is Dead! Long Live the App!

That’s right. You heard it here first (or second or third…it’s a pretty hot topic right now). The mobile app as we know it may be coming to an end. But, if you stop to think about it, it makes sense. As contextual app data…

The New Ad Tool for Local Businesses

Have you noticed that Facebook follows you wherever you go? Small businesses can now use a tracking tool to specifically target audiences like never before.  This is made possible thanks to new location tracking features on smart phones, directly affecting the ever-growing mobile user population….

Google Takes Local SEO for a Ride with Carousel

As an agency that primarily serves small to mid-size businesses, staying on top of developments that affect local ranking is paramount to the SEO team at L2TMedia. A little over a year ago, Google shook up the search engine results page (SERP) with the introduction of the Carousel, a strip of up to 20 local business listings shown as tiles at the top of the results page.

Tech Or Treat

It’s that time of year again: the leaves have begun to change, light jackets are once more the preferred accessory of the moment, and everyone’s clutching a pumpkin spice latte. That’s right folks, Fall is upon us. But before we steel ourselves for 12 solid weeks of frozen isolation, it’s time to think about Halloween. There are a truly unknowable number of possible costume choices out there. We know you’re in a hurry to hit that house with the king-sized candy bars, though, so let’s cut to the chase: below you’ll find three tech-inspired costume ideas, ranging in difficulty from the last-minute-throw-it-together to the intimidatingly crafty.

Visit L2TMedia at the NADA Convention & Expo

The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers. The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors showcasing the latest equipment, services and technologies, and dozens of workshops with the industry’s best trainers. The 2015 NADA Convention & Expo will take place on Thursday, January 22nd through Sunday, January 25th at the Moscone Center in San Francisco, CA. L2TMedia will be in booth 6407W. See you there!

Google Penguin 3.0 – What Does It Mean For You and Your Website

On Friday, October 17th 2014, Google announced another Google Penguin algorithm update. The purpose of this algorithm is to minimize the presence of websites who take part in spammy link building practices in search engine results pages (SERPs).

C.L.T. to Better Customer Service

Here at L2TMedia, there is no question that our clients are very important to us. For the Digital Advisor team, it is crucial that we maintain a high level of client focus throughout our day-to-day activities. We are the main communication our clients have with L2TMedia, so it is imperative that we represent our agency by providing the best client service that we can possibly provide every single day. To do this, we believe in establishing a partnership with our clients from the very beginning based on three key principles.

Don’t Miss Out on a Great Opportunity

Hispanic consumers currently represent 17% of the United States population and have over $1 trillion in spending power. This population continues to grow faster than any other minority group in the U.S., yet not many businesses are investing the time or money in targeting this group in digital marketing efforts.

Updated Features From Bing!

If you were not paying close attention, you may have missed some awesome features that Bing recently rolled out.  These new options provide more flexibility in: Radius targeting Ad scheduling Zip code targeting The minds at Bing have even crafted a new Geo Location report…

L2TMedia Named Google AdWords Premier SMB Partner

L2TMedia, a digital marketing solutions provider, announced that it is now a Google AdWords™ Premier SMB Partner (PSP). As a result, L2TMedia will have one more way to connect with automobile dealerships that want expert help in creating, managing and optimizing their online advertising campaigns.

Do the Mash

It seems these days that every art form, hobby, and industry has its own award for excellence: TV has the Emmys, Music has the Grammys, awful films have the Razzies, websites have the Webbys, etc. etc. What does digital advertising get? We get the Mashies.

L2T Media’s SEO Product Gets (More) Local Along With Google Pigeon

At L2TMedia, we make a point of staying informed of all Google updates and changes, so we can ensure that our SEO packages align with these updates. In light of Google’s most recent Pigeon update, we have decided to make some upgrades to our current…

SEO Content and Meta Data: What is Best?

When you sit down and search for something on Google, you receive a list of search results. More often than not, you will click on the first site listed. This is where Search Engine Optimization (SEO) comes in. Using a variety of strategies, a savvy SEO specialist can work to improve a website’s visibility in Google search results.

L2TMedia Announces Third Consecutive Year on Inc. 5000 List

L2TMedia, a digital marketing solutions provider, is thrilled to announce the company has once again been named to the Inc. 5000 list of fastest-growing private companies in America. Receiving the award for the third consecutive year, L2TMedia has demonstrated tremendous growth since the company was founded seven years ago.

How L2TMedia Prepares Our Clients for Google Updates

Google recently updated its algorithm to provide more useful, relevant and accurate local search results that emphasize more about the searcher’s location in traditional search results and local maps.

What do you need to know about Google Pigeon?

Carrier pigeons have long been known for their uncanny ability to find what they’re searching for, delivering messages up to 100 miles away. Like these homing pigeons, Google is famous for finding you what you search for, and its local search algorithm update last month is another step toward bringing you the most useful results possible.

Generational Digital Behaviors

More people are moving away from buying a newspaper to getting their news online. Even more are opting out of cable and electing to pay for streaming content through services like Netflix, Hulu, or Amazon Prime.

Google Author Photos Disappear: What Does it Mean?

What does the loss of author icons in SERPs really mean for content creators and marketers? On June 25th, Googler John Mueller posted on Google + that author icons will be removed from SERPs. Citing a desire to clean up search results and provide a more “simplified” user experience, the move was framed as just another Google effort to improve results.

Introduction to Google My Business

Eric Jay, head of L2TMedia social media and reputation management, explains what’s new with Google My Business and how you can take advantage of this Google enhancement to local search.

Meet an Employee #01

Joel and Neil discuss digital marketing and their previous work history. Check it out, and learn more about some everyday life here at L2TMedia!  

Google Announces Android Auto

At Google’s Annual I/O developer conference this June, the popular search engine company unveiled its recent work on a new innovation for the auto industry. The announcement of Android Auto was one of the major highlights of the conference. This latest innovation from Google follows…

World Cup Trends 2014

The World Cup is more than just a great soccer tournament. It is a worldwide event that promotes community, passion and excitement among billions of people. FIFA has estimated that 3.2 billion people, almost ½ of the world’s population, watched at least part of a…

Google My Business

“I’ll Google it.” I seem to be answering more and more questions with, “I’ll Google it” lately. How many campgrounds are in Duluth, Minnesota? “I’ll Google it.” Is there a driving range on my way home from work? “I’ll Google it.” What’s the name of…

Fiber-Optimum?

Here’s the thing about the internet in the US of A—It stinks.  Despite being one of the most developed countries in the world, we lag far behind when it comes to bandwidth.  According to a recently released ‘State of the Internet’ report, the US is…

Google is My Copilot

An endless winter makes a man take stock of things.  For example, this morning I awoke to a sun-kissed urban landscape of the sort, just a few months ago, I thought I would never see again.  It made me thankful.  And in feeling thankful for…

Content Still Reigns

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.” (1) Bill Gates wrote those…

Summertime Search at L2TMedia

Memorial Day weekend marks the start of summer (FINALLY!) for most people in Chicago. It’s like a flip of a switch and it’s officially acceptable to wear white pants, sunbathe (even if it’s only 60 degrees), and spend all of Saturday in the local beer…

Video Advertising: Why Are You Not Doing It Already?

Is your business constantly posting video content on YouTube, thinking that thousands of people will see your videos and provide your business with brand awareness? Well, if you are not posting your video content, you should be, but you cannot expect that just because your…

Universal Analytics – Moving Toward the User

Panda, Penguin, Hummingbird; it seems as if every time a digital marketer turns around, Google has released an algorithm update or a new product, and just when we’ve adapted to the changes the cycle begins again. However, there’s one recent update that is fundamentally changing…

Ditch the Chimps: SEO Then and Now

The Infinite Monkey Theorem postulates that if enough chimpanzees are placed in a room with enough typewriters, eventually one will inevitably bang out a known text:  Think Shakespeare or the opening lines of R. Kelly’s Trapped in the Closet.

Are You Mobile-Ready?

At one point in time, mobile phones were used only for voice communication. But over the past few years, we have seen a monumental shift in the way they are used. With just the tap of a finger, users can browse images, watch videos, locate businesses, shop, play games and get the latest news.

The Many Benefits of an Optimized Google+ Page

What can I do to make sure I am getting the most SEO value out of my Google+ Page?
As Google releases more updates to their products, creating and maintaining a fully optimized and active Google+ page should become a larger part of your company’s SEO efforts. 

Social Signals & SEO: How I Learned to Stop Worrying and Embrace Sharing

In September 2013, Google announced Hummingbird, the newest iteration of its search algorithm. It was a complete overhaul of the engine, a brand new motor. While this initially created a scramble to identify what this meant for SEO best practices, it was soon realized that not only had the change already been in effect for over a month, but also that the existing core tactics (relevant content, keyword optimization, generating inbound/outbound links and up-to-date listings in trusted local directories) were still viable. If anything, Hummingbird further entrenched them.

Tips for Hiring Top Talent

Hiring top talent is critical for any company that’s looking to grow their business.  For any business, regardless of size, each new hire will have an impact on both the company’s revenue and its culture.  If you’re responsible for hiring, the following tips should help you find – and hire – the right talent!

Quick and Easy SEO Audit

Want to know if your current SEO provider is following SEO best practices? Trying to figure out if your website needs SEO in the first place?

You don’t have to be an SEO expert to tell whether your site is following SEO best practices. I have put together steps for auditing the four main concerns of SEO, and the questions to ask yourself in the process. Your answers to these questions should give you a clear idea of where your website stands, and whether you need help with your SEO.

Vehicle Description Pages – Why They Matter

What page on your website is the best predictor of website conversions? According to an eight month study performed by Cobalt, their automotive consumer research showed that the Vehicle Description Page (VDP) views and time spent on these pages were two top sales predictors.

Yahoo Partnership with Yelp

Yelp and major search provider Yahoo announced a partnership on Wednesday. In an effort to improve the quality of its local search results and increase traffic, Yahoo is now integrating Yelp’s data into their Local Search results and Yahoo Maps. With the addition of Yelp reviews, Yahoo users will now have access to more business listings, more photos and more reviews in Local Search and Yahoo Maps.

Drive Customer Engagement Past the Point of Purchase

Digital tools have radically changed the way we view the customer buying cycle. Is your business making the most of its digital strategies? Are you driving customer engagement even after customers have left the dealership?

Welcome Back!

Welcome back to the L2TMedia blog!

We’re relaunching our blog to enhance communication with you, our customers.  Our revamped blog will give us a platform to share news, updates and useful tips while allowing you to provide feedback or just let us know what you’re thinking. 

Google or Bing

Through the magic of advertising, generations of Americans have had heated debates over questions like: great taste or less filling? Coke or Pepsi? and vanilla or chocolate?. As we move into the digital age, these questions evolve. Bing recently released their Bing it on campaign where they ask users to do a blind search test to see if they prefer the results on Google or Bing.

L2TMedia Presented with DrivingSales Dealer Satisfaction Award

Chicago, IL – January 24, 2014 – L2TMedia is the recipient of a “Top-Rated” SEO award in the fifth annual DrivingSales Dealer Satisfaction Awards, presented at a special event in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo.

Dealer ThinkTank: Exclusive Offer!

Dealer ThinkTank is coming to Chicago well-equipped with top experts in the automotive industry to help you, local dealers, excel at digital marketing to increase your monthly sales. This collaborative event will not only provide you with expert advice and strategies to drive results, but allow you to interact and share your best practices as well. Each speaker has unique perspective on automotive digital marketing and insights that will prove to be beneficial for your dealership.

Takeaways from the RTB OMMA Conference

L2TMedia’s PPC and Display Media Director Jeff Kaufman attended the recent OMMA RTB conference which was solely focused on real-time bidded display. Below are some of the takeaways he shared:

Making a Good Impression (Share)

Knowing and understanding metrics is one of the most important aspects of running a Paid Search account. Creating campaigns with excellent results is paramount to an account’s success, but knowing what those results mean and how to make decisions based on them is equally important.

Google’s Hummingbird Update

Last week, on the day before celebrating their 15th birthday, Google announced Hummingbird as the most dramatic update to their organic ranking algorithm since 2001.

How to Drive More Conversions to Your Website via Paid Search

Conversion tracking is a key component in running effective and efficient Paid Search marketing. It should be a primary focus for both the marketer and the business being marketed. Below are three critical steps for getting the most out of your Paid Search efforts.

Advanced Targeting Options on the Google Display Network

The Google Display Network (GDN) has been around for some time now, allowing advertisers to run campaigns that include both text and image ads across their expansive network. Over the years, Google has added new targeting capabilities to stay in line with or even ahead of the DSPs they compete with. While their remarketing tool started out clunky and was a hassle to implement, Google has since employed major improvements that have made remarketing on the GDN simple and scalable to the needs of most advertisers. With the success of this product, Google is quietly rolling out and testing a few other targeting methods, which L2TMedia is now testing across a number of clients.

Spring Cleaning with Container Tags

In true spring cleaning fashion, the team here at L2TMedia is always looking for new ways to tidy our processes in order to ensure we are being as efficient as possible. One of the never-ending hurtles we find ourselves jumping quite often involves our tag management process. Our Display efforts require anywhere from three to nine different tracking tags per website, which can prove to become pretty cluttered –not to mention confusing – at any given moment. Since we do not offer website development as a product, we have enjoyed very little direct control over how tags are implemented.

Enhanced Campaigns: 2 Months In & No Turning Back

If you are not a PPCer by trade, the news of enhanced campaigns within Google’s AdWords platform probably meant very little to you. You may have been alerted to a few simple changes to your account, but nothing seemed to be too outlandish…unless of course you ARE a PPC enthusiast, in which case you were OUTRAGED.

Impact of Enhanced Campaigns on Display Media

Information has been swirling – some great, some not so great – about all the impending changes to Google AdWords, and how Enhanced Campaigns are going to revolutionize paid search advertising. The public is still skeptical, and many are downright upset about how Google is taking the control out of the hands of the most experienced AdWords professionals in order to focus on making more money from the smaller players. All this has yet to play out and we will have to wait and see where it takes us, but what has hardly been mentioned thus far is how Enhanced Campaigns will impact display advertising via the Google Display Network.

What You Need to Know About Google Enhanced Campaigns

Thanks to smarter messaging and bidding, Enhanced Campaigns change how marketers target users searching across devices. The new format integrates Desktop/Tablet and Mobile bidding into one streamlined campaign, while adding advanced reporting as well as new features to sitelink and call extensions.

The Implications of Cross-Device Shopping on Your Display Strategy

Using only one device in the purchasing cycle is a thing of the past. Instead, consumers are turning to whichever device is most convenient at the moment, considering time, location, Wi-Fi accessibility, etc. Like many others, I can attest to this through my own personal experience. As a consumer, I am using my desktop while at work, scrolling through my mobile during lunch, and surfing the web on my tablet while I relax at home – all the while moving seamlessly across all devices. So why shouldn’t advertising reflect that behavior?

Display Targeting Tactics Explained

The world of display advertising can be a confusing place, as there are a number of ways to buy ads and an even greater number of ways in which you can target them. The days of buying ads to run on specific sites, or even placements within sites, are long gone with today’s shift toward focusing on audience buying. This has been proven to be a much more effective and cost-efficient way for advertisers to achieve their display advertising goals.

Cookies: The New Personal Shopper

I am here to put the negative connotations of cookies to rest. As many of us can admit, at one point in time we were a part of the masses that believed cookies were used as an intrusive monitoring tool. Thanks to infamous Facebook conspiracists, public opinion of cookies has gone so far to suggest they were another way for the government to keep track of its children.  As Adweek has stated, “yes, it’s Big Brother time… But now, rather than spying on you, he’s become your BFF” (Mars, 2012). You mean cookies are trying to guide us?

10 Social Media Tips for 2013

Everyone and their mother (except my mother) are on social media today, and that makes it a great tool for you, the business owner. Using social media to get in touch with your customers is not the wave of the future anymore; it has become standard operating procedure. So as you start out 2013, I have 10 tips that could help you build a better social media presence.

Love at First Sitelink

While Google may not reveal the exact formula they use to calculate quality score, they readily admit that Click-Thru-Rate (CTR) is the number-one factor in the determination. With this in mind, the first question any advertiser using Google should ask is: What is the most important thing that I can do to improve my account’s CTR?

Facebook Custom Audiences and Your Social Media Strategy

As you may have heard, Facebook recently unveiled a new way for businesses to reach the people they care about most – their current customers. Facebook Custom Audiences (aptly named) allows advertisers to match customer e-mail lists and phone numbers with Facebook’s vast user database. Once matched, ads can be created around these highly targeted segments and displayed exclusively to those Facebook users.

See Ya, 2012! Welcome, 2013!

December 21st came and left without a peep. That alone makes 2012 a fantastic year overall, right? Some may not consider 2012 their favorite year, but for L2T, it may go down as our best one yet.

Finding the Value of Your Display Campaign

Specializing in the automotive vertical does prove to have some hurdles that L2TMedia jumps every now and again especially within the Display department.

We Learn to Help Your Business Grow!

November is a busy month for L2TMedia. We are attending several conferences that will further improve our Online Marketing Services including PPC, SEO, Social Media, Display, & Reputation Management so we can better serve our clients. Take a look below for a sneak peak of our upcoming conferences.

Two Schools of SEO: Onsite vs. Offsite

SEO is a confusing and many-headed beast, much like the ancient Hydras of lore, or Joan Rivers. Essentially there are two primary ways to impact your site’s search engine rankings.

Display Digs Deep

One of the most charming attributes of Display Advertising is how granular you can get when optimizing a campaign.  Imagine being able to control all variables that play into a buyers’ decision down to the T, where you can almost guide the conversion!

Say Goodbye to Static

The phenomenon of rich media has been sweeping across the web now more than ever. Nonetheless, it should not be overlooked. A recent study conducted by MediaMind reveals the importance of acting upon this trend. 

Do PPC and SEO Go Together?

Certain things just go together: peanut butter and jelly; Tango and Cash; Jay Cutler and Smokin’… there’s a whole world of combination platters out there.

Top 7 Reasons to Visit Booth 701

We know there’s lots to see and do at the 13th Digital Dealer Conference, but we’d love for you to stop by and visit us at booth 701. In fact, we’ve come up with the top 7 reasons we think you should! Starting October 16th, we’ll be adding one each day leading up to the event. Check back daily to see what we have in store for you!

Zagat Ratings Updated for Google+ Local Listings

Last week, Google unrolled an update to all Google+ Local Pages that is definitely worth digging into. The change seems mostly cosmetic at this point but could foreshadow some changes to come regarding the Zagat rating we’ve (almost) gotten comfortable with the past five months.

Quality Scores and How Poor Account Management Can Stay to Haunt You

As Google strives for extreme paid search relevancy for all searches, they continue to place emphasis and importance on Quality Scores.  A Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.  Each keyword gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest. The Quality Score is recalculated every time your ads are eligible for the ad auction, which can potentially happen many times a day. 

Keeping it Fresh: How Creative Rotation Impacts Performance

One of the most appealing facets of display advertising for me is the creative component. We’ve seen advertisers do incredible things in very small spaces online to catch a potential customer’s eye. This also means that the consumer’s expectations are rising as well.

Google+ Reviews: Why do they disappear?

This has been a huge source of concern and panic from businesses lately.  You work hard to drive authentic, positive reviews from satisfied customers, but they won’t stick!  Frustrating doesn’t even begin to describe it.

Dealerships use Google Adwords to view the competitive landscape

Last month, Google announced a new feature that allows advertisers to see what your competitors are bidding on for specific keywords in your AdWords account. The goal of the tool is to give advertisers a view into the keyword auction.

Ad Networks vs. Ad Exchanges: It’s all the same, right?

The common theme here is that both entities represent a group of websites and/or publishers. Because these groups of sites are easily accessible from one point of origin, scaling advertising campaigns for additional impression volume is much easier. Everyone wins right? Well, not exactly.

L2TMedia Names Brian Famigletti as Vice President of Business Development and Strategy

L2TMedia proudly announces the addition of Brian Famigletti as Vice President of Business Development and Strategy. The fast-growing, digital marketing agency will utilize Famigletti’s extensive industry experience and success to identify and outline sales and operational planning with three core objectives: develop a general business strategy including all operational initiatives, establish a clear product roadmap and execution plan for bringing new products to market, and continue to grow a national sales force.

New Google Webmaster Tools to Help Your SEO Campaign

It’s been a busy year for Google, and that means it’s been a busy year for the SEO team at L2T. With major algorithmic updates like Penguin impacting search engine rankings, it was only a matter of time before Google came through with some helpful information for online marketers.

L2T’s 2013 Ad Copy CTR Tactics

We all know that grouping keywords into similar themes along with making sure that your keyword is related to both the ad copy and the landing pages is going to help improve CTR. I want to take this a step further and share my top 4 tactics I will be utilizing in 2013 for Ad Copy.

What Does Google’s Penguin Update Mean For Your Website?

Just last month, we took a look at the latest news surrounding Google’s “over-optimization” penalty.  It was our understanding at the time that Google was planning some big changes for organic search.

On April 24th, these changes came to light in the guise of Google’s “Penguin Update.”

Don’t Leave Out Your Service and Fixed Ops!

Who recalls episodes of The Brady Bunch where Jan Brady was constantly saying it’s always, “Marcia, Marcia, Marcia”?  I get the feeling that that Service (and Fixed Ops) is the ‘Jan Brady’ to the dealership…as the focus is always “Sales, Sales, Sales”!

Geographic Targeting for Local Display Advertising

Whether you aspire to run an international sales effort or just want to reach a specific neighborhood in your town, L2TMedia has technology available to suit any advertiser’s specific geographic targeting needs.

The Largest New Car Dealer in the US?

Pay Per Click specialists everywhere test out hundreds of different combinations of words and phrases to draw in an audience’s attention. In any given Google search, paid ad copy is the first glimpse of results a user will see, so it must be riveting, insightful, inviting, exciting…you get the idea.

The Bad and the Ugly of Social Media

Many newcomers and self-proclaimed pros in the world of social media alike have fallen into similar get-rich-quick traps. As a firm believer that there is no substitute for hard work, I’ve listed a few of my favorite schemes and misconceptions – the BAD and the UGLY, if you will – of the industry.

What You Should Know about Real-Time Bidding

Real-Time Bidding for online display advertising is the process of buying ad inventory on-demand. This process is completed by companies like L2T Media, or departments commonly referred to as “Trading Desks.”

L2T Summer Set Spotify Playlist

Summer 2012 is heating up with variety. At L2TMedia, we have got some jams going on and we want to share them with you. Listen to our playlist to see not only what gets us going in the morning, but what keeps us productive and groovy all day long!

Google+ Local Includes Option to Merge with Google+ Business

If you’ve worked with Google+ Local (previously Google Places) in the past, you know that there is virtually no customer support for the overabundance of issues that occur month over month.  Instead, we troll through the Google Places Help Forum to get the latest information on G+ Local and gripe about what isn’t working.

3 Reasons Car Dealers Should Ignore Keyword Rankings

Keyword rankings can be a measurement worth considering for car dealerships, but a rankings report can’t tell you much of a story about your overall SEO success. Here are 3 reasons why your focus is best placed elsewhere.

How to Become a Display Ad Rockstar in 7 Easy Steps

Whether you’re an advertiser or agency, we’ve all heard about the next big thing. In an environment that changes daily, it’s critical that to stay informed and aware of these changes and how to leverage them to your advantage. L2T has a team dedicated to identifying digital marketing opportunities for your business.

How Google Location Insertion Can Help Your Automotive Ad Copy

Google recently announced a very powerful feature for local auto dealers.  Google will now allow the dynamic insertion of location information within the Google Ad Copy. This insertion information could be the city, zip code, or phone number.  Auto Dealerships that serve many locations can now feature localized AD Copy. This is very important because over 20% of Google searches have local intent.

A Look Back on the 2012 Digital Dealer Conference

Two week’s ago, several L2TMedia employees had the pleasure of attending the 13th Digital Dealer Conference in Las Vegas. While we didn’t get to see much of the sunlight while we were there, we did get to see just how competitive the digital market has become!

Is Your Car Dealership Wasting the Power of Page Titles?

Let’s imagine a hypothetical car dealership. They’re putting on a huge sales event on one of their lots and they plan to advertise like maniacs. This is their biggest selling event every year.

Naturally, Hypothetical Auto Group begins putting together promotional flyers.

How to Deal with Negative Online Reviews

Are poor reviews truly that bad for business? Our Senior Social Media and Reputation Management Specialist gives us his take on the issue while outlining best practices to dealing with negative online reviews.

Inside L2TMedia Sales

So often sales people are asked, “What sets you apart from your competitors?” More times than not, you hear a sales person go into a diatribe about the ins and outs of their products.  Yes, L2TMedia sells all of the digital ‘products’ (PPC, SEO, Social Media, Reputation Management), but that isn’t the reason dealers work with this Chicago Digital Agency.

Know Your Data

Understanding your targeting options with regards to digital advertising can be confusing to say the least. Our team here at L2T is committed to educating our clients to drive success.

What is Search Retargeting?

With a fairly recent introduction into the digital marketing space, Search Retargeting is being embraced as a valuable player in any marketing mix.

The Immediacy of Mobile Automotive Search

Part of every marketer’s job is to try and find a way into the consumer thinking process and take advantage of how it operates. Some of this includes determining target markets, where people are located in the buying process and what point will ultimately lead to the sale. Luckily studies are often completed in order to provide bridges over the gap between consumer and provider. One study in particular helps us to understand the smartphone user of today’s automotive mobile shopper.

Remarketing: Audience Segmentation

Pre-qualified prospective customers are incredibly valuable to your business. Understanding how to engage with them after they leave your site is key. You can improve your chances of a successful interaction (conversion/sale) even further with a Remarketing practice called ‘Audience Segmentation.’

Three Basic Rules for Your Dealership’s Facebook Presence

So, your dealership is on Facebook.  You’ve set it up as a Local Business, included Automotive as your category, and filled in every piece of information possible to ensure that customers can find everything they would ever need to know about you.

Great.  There’s just one thing – everyone else has done the same thing.

Mobile Phone Search On the Rise

The Internet has done some pretty incredible things for the evolution of our society and the technologies we use. From remote sales to mobile email, the Internet continually inspires innovation.

Why is SEO an Ongoing Investment?

The SEO team here at L2TMedia got a really good question from one of our clients recently: Why do we offer SEO as an ongoing monthly product instead of a one-time, annual optimization? Would it be enough to optimize your site one-time and let it roll for a year or so?

“Design L2T’s Facebook Photos” – We Have a Winner!

It’s an exciting day at L2T Media in more ways than one.  Firstly, it’s my day of the week to choose what music we listen to – always a treat.  Secondly, our internal “Design L2T’s Facebook Photos” contest has finally come to a close and we’re unveiling the winner

Can You Do Too Much SEO? What Google Means by ‘Over-Optimization’

Every once in a while, Google announces HUGE IMPENDING CHANGES that throw the search-optimization world into a tizzy.

This recently occurred when Google’s Matt Cutts said Google was working on an “over-optimization” penalty. The penalty – which is reportedly rolling out in the coming weeks – would impact sites that are attempting to manipulate their SEO performance a little too overtly. According to Cutts:

Google Places Pages Kick the Bucket: Introducing Google+ Local

As many of you are already aware, Google has finally made the first step toward a more unified social and local search product.  Google+ Local has replaced those pesky Google Places Pages that we’ve grown to despise in the digital marketing world.  Are the days of duplicate, disappearing, and downright screwy listings behind us? 

4 Auto Dealer Takeaways from PubCon 2011

At PubCon 2011 in Las Vegas, our own John J. Curtis was able to interact with some of the biggest names in search engine marketing. In this post, John takes a look at how your car dealership website can follow some of the leading online marketing tips to greatly improve your lead generation. Click ‘More’ to find out how!

Does Your Dealership Need Digital Marketing?

Still wondering what the point of digital marketing is? Tom breaks down some facts and figures to help show you how your business can benefit from an increased online presence.

Practical Search Tips With L2T: Site Specific Search For Your Royal Wedding Fever

It’s easy enough to search for some of your favorite things online with Google. But sometimes there are little tricks that can help you find what you’re really looking for. Today’s practical search tip has to do with site-specific searching. Have one particular website you want to look at? This search tip is the right one for you!

Jay Per Click: Mobile Website Design For the Common Man

More and more people have smartphones these days, and that means mobile search opportunities are skyrocketing. Is your business website mobile friendly? Jay breaks down some of the most important steps in perfecting your mobile presence.

Local Search: The Good, The Bad and The Future

The World Wide Web, while forever expanding, has actually just gotten smaller. How? With Google Places! Jason explains the benefits and drawbacks to the latest in search engine innovation. Follow his expert advice, and how it’ll impact your dealership …

Jay Per Click: To Pay or Not to Pay? The Branded Term Debate

Should your PPC campaign spend on branded terms? If you’re already ranking for your own company name organically, what are the advantages of PPC ads for the same term? Jay tackles all this and more in this insightful look into the branded term debate.

Rules of Engagement For Your Car Dealer’s Social Media

What’s the point of “Like”ing something, anyway? Gretchen lays out the perks of getting friendly with your car dealer on Facebook. From deals on oil changes to free iProducts… the time commitment is minimal and the rewards are endless.

Quick Thoughts on the Google Places Review Changes

As you probably have figured out by now, Google Places no longer incorporates third-party review sites into its star rating and number of listed reviews – not on Places pages and not in search results. And I have some quick thoughts on the matter for auto dealers.

Can Your Dealer’s Website Provider Really Provide?

A lot of our clients have been tempted by the promise of one-stop shopping from their dealer website providers. A website, paid search campaign and SEO services from one company! Most things that sound too good to be true…

L2T Media Wins “Best Business Shorts” Contest!

L2T Media took on a whole bunch of internet marketers in a “Best Business Shorts Contest” recently. After a grueling competition, only one winner was left standing. A winner with an enviously comfortable lower half. A winner named L2T!

Added Value: L2T’s PPC Approach

Generic advertisements are often be ignored by potential customers. Fortunately at L2T, we provide monthly customizations to our PPC campaigns to maximize our client’s PPC presence. Andrew is here to explain why we’re awesome at what we do.

X
Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting l2tmedia.com or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.


If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.


Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to info@l2tmedia.com, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.