Paid Social Team Overview

Feel free to slide or navigate through the different roles in the below Paid Social Team overview. For more in-depth information about a specific role click ``learn more``.


  • Direct Reports

  • Education / Experience

  • Application / Technical Aptitude

  • Soft Skills

  • Role Requirements

  • Paid Social Associate



  • None

  • 1 year of experience

  • •Google Certifications Required
    •Facebook, Instagram Ads
    •Google Products: Ad Network, GMB, Analytics, Google Docs, YouTube
    •Microsoft Bing Ads
    •Microsoft Office Suite: Excel, PowerPoint
    •JIRA or ticketing experience

  • • Command (Present with confidence and authority both internally and externally)
    •Well organized & confident communications skills
    •Customer-centric mindset
    •Analyze product performance
    •Understand the automotive landscape
    •Critical thinker; Able to anticipate needs & impact of decisions
    •Execute task independently & ask for help to avoid errors
    •High-quality work
    •Time management skills
    •Collaborate & problem-solve cross-functionally
    •Hit deadlines & improve department efficiencies
    •Self-motivated, critical thinker
    •Understands the big picture
    •Treat other departments with respect

  • •Understand and apply all SOPs
    •Complete Google, Facebook and Microsoft training
    •Pull and analyze reports
    •Optimize and report on KPIs with true product understanding
    •Identify market and product trends

  • Paid Social Specialist



  • None

  • 1-2 years of experience

  • Mastery of Paid Social Associate Level
    •Cross-train in complementary roles
    •Support Supervisor and Manager level with training and testing

  • Mastery of all Soft Skills at Paid Social Associate Level
    •Exemplary written & communication skills
    •Translate technical aspects to customer facing language
    •Communicates to clients with command
    •Propose mutually beneficial business solutions
    •Attention to detail & committed to producing high quality work
    •Recognize issues that will have downstream impact
    •Contribute to team and company goals
    •Expert advisor and solid collaborator with product & CST
    •Escalate critical issues and alert everyone that may be affected
    •Understands the big picture

  • Mastery of all Role Requirements at Paid Social Associate Level
    •Responsible for successful product delivery
    •Support associate level team members
    •Analyze and interpret data and analytics
    •Conduct audits for clients
    •Cross-train in area of focus within your product

  • Paid Social Senior Specialist



  • One to Two

  • •3+ years of experience
    •3+ years in digital advertising

  • Mastery of Paid Social Specialist Level
    •Support manager with process improvements and quality
    •Understand internal technical processes and anticipate workarounds
    •Act as a software partner for select relationships
    •Review client goals and provide recommendations

  • Mastery of all Soft Skills at Paid Social Specialist level
    •Write & present materials to internal & external audiences
    •Lead major company and industry-wide product presentations
    •Comfortably present to EMT
    •Commit to customer-centric mindset
    •Provide positive & compelling product performance examples for marketing
    •People management
    •Partner with development team to write stories, define criteria & review product prior to development
    •Develop collaborative working relationships across departments
    •Improve employee experience

  • Mastery of all Role Requirements at Paid Social Specialist Level
    •Manage relationship with OEMs
    •Manage and support key accounts
    •Understand and analyze KPIs
    •Communicate and escalate information if necessary
    •Support specialist level team members
    •Onboard and train new hires
    •Collaborate with peers to solve client issues or client requests

  • Paid Social Supervisor



  • One to Five

  • •4-6 years of experience
    •4+ years in digital marketing
    •2-3 years of experience with critical platforms

  • Mastery of Paid Social Senior Specialist Level
    •Act as a software partner lead for key relationships.
    •Ensure training and processes are documented and communicated
    •Vet and compare new software applications for business case development.

  • Mastery of all Soft Skills at Paid Social Senior Specialist level
    •Advanced communication skills
    •Advanced customer-centric mindset
    •Support manager with process improvements & increase operational efficiencies, product quality & performance
    •People management and coaching
    •Anticipate resource constraints and plan accordingly
    •Remove roadblocks for team members
    •Work well with supervisors of other departments

  • Mastery of all Role Requirements at Paid Social Senior Specialist Level
    •Manage SOP’s utilization
    •Improve department KPIs
    •Perform budget & financial analysis
    •Develop strategic recommendations
    •Understand L2T mission/vision & how they impact profitability
    •Solve and develop solutions for complex tech problems
    •People Management
    •Support Manager(s) with department budgeting and team design
    •Understand how staffing impacts the department

  • Paid Social Manager



  • Four or More

  • •5+ years of experience
    •3-5 years in digital advertising
    •3 years of management experience
    •3 years of experience with critical platforms

  • Mastery of Application/Technical Aptitude at Paid Social Supervisor Level
    •Lead & own all product processes
    •Solve complex technical problems and find solutions
    •Own all partner relationships
    •Lead all product software investment initiatives
    •Adept at feature, benefit analysis to support investment

  • Mastery of all Soft Skills at Paid Social Supervisor level
    •Proven ability to solicit input from team
    •Support and coach direct reports
    •Aptitude at screening new hire candidates
    •Prioritization of work
    •Emotional intelligence
    •Inspirational team and thought leader
    •Development and coaching of team

  • Mastery of all Role Requirements at Paid Social Supervisor Level
    •Oversee SOPs
    •Compile reports for management meetings
    •Coordinate with supervisor on KPI’s
    •Set department goals
    •Develop effective presentation materials
    •Participate in client meetings
    •Workforce planning / management

  • Paid Social Senior Manager



  • Four or More

  • •7+ years of experience
    •4-6 years in digital advertising
    •4 years of management experience
    •4 years of experience with critical platforms

    •Experience with first-party audiences
    •Proficient within DSPs to run Video & Display
    •Proficient in Office Suite

  • Mastery of Application/Technical Aptitude at Paid Social Manager Level
    •Development and maintenance of new products
    •Leads team trainings
    •Solve complex technical problems and find solutions
    •Adept at feature, benefit analysis to support investment

  • Mastery of all Soft Skills at Paid Social Manager level
    •Join client or prospect calls or meetings
    •Perform continuous gap analyses and develop gap plans
    •Prioritization of work
    •Attention to detail and QA

  • Mastery of all Role Requirements at Paid Social Supervisor Level
    •Own and manage department budgets
    •Coordinate on department KPI’s, & deliver metrics
    •Compile monthly reports for management meetings
    •Workforce planning / management with finance and supervisor
    •Participate in client and prospect meetings
    •Participate in vendor meetings/calls
Paid Social