None

BA/BS w/ 4+ years of experience

• 4+ years of experience in Digital Media platforms, specifically with Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook

• 4+ years of experience in account management. Digital media/ automotive industry (preferred)
• Advertising agency experience preferred
• Bachelor’s degree or other equivalent years of experience required

• CRM/Salesforce Experience
• Knowledge of Digital Platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook)
• Strong Microsoft Office Suite Skills (Word, Excel, PowerPoint, Outlook)
• JIRA/ticketing system experience

Communication

• Excellent presentation skills
• Command - organized and confident verbal and written communication skills
• Ability to prepare and present customer facing presentations that can used both internally and externally
• Able to translate technical aspects to customer facing business language

Customer Focus

• Committed to being customer-centric by building trust and mutual respect
• Committed to customer’s business success and propose mutually beneficial business solutions
• Able to create business relationships built on trust and mutual respect

Accountability

• Self-motivated to work from home and set-up a weekly schedule for themselves to ensure quota is met
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Driven to hit sales quota consistently
• Ability to cross-sell products that make business sense for the client and L2TMedia
• Can execute sales and save deals independently, known when to seek help to close/save business

Continuous Improvement & Mutual Respect

• Critical thinker with the ability to anticipate needs and impact of decisions
• Curiosity to learn more and stay on top of digital trends
• Treat other departments with respect and build strong relationships with peers in other departments

• Proactively monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals, and objectives.
• Share feedback internally and serve as a leader within the organization to help improve overall business processes
• Liaison between the client and the internal product delivery teams on client initiatives, to make account changes, and ensure monthly updates are completed
• Compile and analyze reports to identify any actionable changes or next steps to help meet the customers objective
• Understand L2TMedia benchmarks and how they related to campaign results
• Leverage account budget planning to grow your book of business by understanding market potential for an existing customer
• Communicate the value of L2TMedia products & features to the dealer to grow and retain revenue
• Building relationships with clients to grow the business
• Conduct regular reviews with each customer to review campaign results and show customer overall value
• Respond to client escalations and communicate Customer Success Team with dealership facts identified during in-field visits
• Industry leader in product and technical knowledge to build business and problem solve
• Research, communicate and discuss industry issues and trends with customers and to build credibility
• Understanding customer competitive landscape to develop solutions to meet business needs
• Clearly communicate with cross functional teams to give visibility into the marketplace to help product development

None

BA/BS w/ 1-2 years of experience

• 1-2 years of experience in automotive digital media sales
• 1-2 years of experience in digital media platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook)

• CRM/Salesforce Experience
• Mastery of Digital Platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook)
• Strong Microsoft Office Suite Skills (Word, Excel, PowerPoint, Outlook)
• JIRA/ticketing system experience
• Strong ability to understand digital reporting, Google Analytics and complex technologies and provide and translate this information for clients.

Communication

• Excellent presentation skills
• Command - organized and confident verbal and written communication skills
• Able to translate technical aspects to customer facing business language

Customer Focus

• Committed to being customer-centric by building trust and mutual respect
• Committed to customer’s business success and propose mutually beneficial business solutions
• Able to create business relationships built on trust and mutual respect

Accountability

• Self-motivated to work from home and set-up a weekly schedule for themselves to ensure quota is met
• Time management skills that allow you prioritize tasks/responsibilities to meet all deadlines

Drive for Results

• Driven to hit sales quota consistently
• Can execute sales and save deals independently, known when to seek help to close/save business

Continuous Improvement & Mutual Respect

• Critical thinker with the ability to anticipate needs and impact of decisions
• Curiosity to learn more and stay on top of digital trends
• Treat other departments with respect and build strong relationships with peers in other departments

• Understanding of the L2T sales methodology and approach.
• Conduct reviews with clients to provide positive trends and ensure negative performance trends are rectified.
• Review existing account portfolios to enable focused day-to-day customer relationship management for yourself or your CST partner
• Transition accounts effectively to CST to maximize revenue opportunities and minimize customer cancellations.
• Respond to client escalations and communicate dealership facts identified during in-field visits to CST
• Create account plans to generate profitable new business, and grow overall book of business with understanding of your potential market
• Identify prospect targets based and execute within your account plan.
• Monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals and objectives.
• Monitor, identify and work with at-risk accounts to create appropriate action plans
• Maximize L2T’s market share within our certified OEM programs
• Be a resource for the Marketing Team, providing information on client success, areas for improvement, and assist with successful implementation of objectives
• Research, communicate and discuss industry issues and trends.
• Ride-along with new sales hires to demonstrate the L2T way of selling and account maintenance
• Use strong technical and business development skills to increase your customer’s utilization of current products/technology

None

BA/BS w/ 3+ years of experience

• 3+ years of experience in automotive digital media sales
• 3+ years of experience in digital media platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook)

Mastery of Strategic Account Manager Level

• Utilization of L2TMedia Internal Systems: L2TPlaybook, MAP, JIRA & Performance Dashboard
• Able to analyze results, find areas of opportunity, develop recommendations for customers on a monthly basis.
• Able to understand and communicate Google Analytics trends and details.
• Able to understand complex technology and explain the benefits to clients.

Mastery of all Soft Skills at Strategic Account Manager Level

Communication

• Able to prepare and present customer presentations for internal and external use
• Create and lead major company and industry-wide product presentations

Customer Focus

• High-level of customer service; putting customer needs and priorities first
• Comfortable presenting results and solutions to clients on a monthly basis

Accountability

• Rarely miss sales quota
• Execute sales and save deals almost always independently

Drive for Results

• Able to cross-sell products that are mutually beneficial business solutions
• Able to handle complex objection handling

Continuous Improvement & Mutual Respect

• Mentoring, help train and mentor new hires
• Comfortable in front of EMT and present solutions and recommendations with command

Mastery of all Role Requirements at Strategic Account Manager Level

• Understanding of the L2T sales methodology and approach.
• Conduct reviews with clients to provide positive trends and ensure negative performance trends are rectified.
• Review existing account portfolios to enable focused day-to-day customer relationship management for yourself or your CST partner
• Transition accounts effectively to CST to maximize revenue opportunities and minimize customer cancellations.
• Respond to client escalations and communicate dealership facts identified during in-field visits to CST
• Create account plans to generate profitable new business, and grow overall book of business with understanding of your potential market
• Identify prospect targets based and execute within your account plan.
• Monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals and objectives.
• Monitor, identify and work with at-risk accounts to create appropriate action plans
• Maximize L2T’s market share within our certified OEM programs
• Be a resource for the Marketing Team, providing information on client success, areas for improvement, and assist with successful implementation of objectives
• Research, communicate and discuss industry issues and trends.
• Ride-along with new sales hires to demonstrate the L2T way of selling and account maintenance

Four

BA/BS w/ 6+ years of experience

• 5+ years of experience in automotive digital media sales
• 4+ years of experience in digital media platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook)

• 4+ years of experience in an advertising agency

Mastery of Senior Strategic Account Manager Level

• Mastery of L2TMedia Internal Systems
• Mastery of Google Analytics & Ad Network
• Exceptional Microsoft Office Suite Skills (Word, Excel, PowerPoint, Outlook)
• Salesforce CRM experience
• Understanding of how to manage a team leveraging JIRA/ticketing system
• Identify and translate key selling points for sales team based on trends
• Train the team on Google Analytics opportunities
• Exceptional ability to understand complex technology

Mastery of all Soft Skills at Senior Strategic Account Manager Level

Communication

• Confident presentation skills to large groups of clients and at industry conferences
• Confident, articulate, strategic delivery of consultative messaging to senior leaders, client and internal teams
• Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

• Customer-centric mindset; able to join client or prospect calls or in-person meetings

Accountability

• Able to lead a team to take action and consistently hit quota
• Able to manage PMP process and coach team members on opportunities and problem solving
• Aptitude at screening new hire candidates for required team skills and traits

Drive for Results

• Delegate tasks and manage to completion
• Collaborate and creatively problem solve across departments
• Create an environment of individual and team contribution

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Exceptional problem-solving ability

Mastery of all Role Requirements at Senior Strategic Account Manager Level

• Begin Forecasting: Understand the revenue influxes and losses that will occur in the coming months                                 
• Attract, develop and retain sales team to drive team towards review growth to hit or exceed quotas
• Participate in content development for weekly sales meetings, trainings and process improvements
• Find and generate new business opportunities and assists sales team to acquire the sale.
• Uncover opportunities for L2T to improve processes or go to market.
• Consult with individual sales representative’s book of business to ensure customer service vision is being executed.
• Conduct an ongoing evaluation of L2T sales strategy to consistently improve our go to market.
• Obtain information on competitors and collaborate with product leads to maintain our position in the marketplace.
• Own partner relationships
• Develop and train sales team on SOP's and best practices
• Understand and communicate commission plans to team and potential candidates
• Collaborate with sales / CST leaders to ensure high level communication and process efficiencies
• People Management: The ability to assess and hire qualified candidates and develop employees within their role.
• Understand and lead your team based on how the L2T mission/ vision impact individual and team goals and organizational profitability.
• Drive a culture of continuous improvement by establishing an environment for new ideas and maintaining a high performing team

Six or More

BA/BS w/ 8+ years of experience

• 7+ years of experience in automotive digital media sales
• 5-6 years of experience in digital media platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook)

• 5-6 years of experience in an advertising agency

Mastery of Regional Sales Director Level

• Mastery of Google Analytics & Google Ad Network
• Exceptional Microsoft Office Suite Skills (Word, Excel, PowerPoint, Outlook)
• Salesforce CRM experience
• Complete understanding of how to manage a team leveraging JIRA/ticketing system

Mastery of all Soft Skills at Regional Sales Director Level

Communication

• Confident presentation skills to large groups of clients and at industry conferences
• Confident, articulate, strategic delivery of consultative messaging to senior leaders, client and internal teams
• Proven ability to solicit input from teams and act upon input with implementation or rationale into why suggestion was not pursued

Customer Focus

• Customer-centric mindset; able to join client or prospect calls or in-person meetings
• Highest level of customer service – responsible for making client needs their top priority while keeping costs in mind.

Accountability

• Able to forecast and hit overall company revenue numbers.
• Able to motivate a team to work in remote locations.
• Able to report and communicate progress up to and down

Drive for Results

• Interpersonal skills to coach and guide team to take action on retention or new business
• Work with VP to identify opportunities for products to perform better
• Identify reporting trends for key selling points to train team

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Exceptional problem-solving ability and situational leadership.

Mastery of all Role Requirements at Regional Sales Director Level

• Able to forecast and understand revenue influxes and losses
• Evaluate, design and implement “gold standard” account management practices.
• Lead by example and continue to remain client-facing and engaged.
• Drive mentorship, accountability and measurement of daily sales activities.
• Drive a proactive culture of partnership and customer service.
• Maintain and grow the company's key accounts and manage the highest net revenue dealer groups.
• Communicate with senior management relative to sales expectations, strategy and performance growth.
• Engage a team to achieve results based on an understanding of common revenue goals.
• Exceptional understanding of company's suite of services.
• Translate new product development efforts to tangible revenue.
• Maintain credibility at the executive level, delivery team and implementation levels.
• Collaborate with marketing to ensure go to market strategies are competitive
• Become a true digital subject matter expert & partner
• Consultative selling & retention.
• Bring next level technology, products competitive offerings to leadership.
• Communicate effectively with CST leadership.
• Knowledge of commission plans and able to recommend commission plan changes mutually beneficial.

Six or More

BA/BS w/ 8+ years of experience

• 10 years of experience in automotive digital media sales
• 8+ years of experience in digital media platforms (Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook)

• 8+ years of experience in an advertising agency

Mastery of Sales Director Level

• Mastery of Google Analytics & Google Ad Network
• Exceptional Microsoft Office Suite Skills (Word, Excel, PowerPoint, Outlook)
• Salesforce CRM experience
• Complete understanding of how to manage a team leveraging JIRA/ticketing system

Mastery of all Soft Skills at Sales Director Level

Communication

• Exemplify L2T’s vision/mission for strong internal and external communication skills

Customer Focus

• Exemplify L2T’s vision/mission of exceptional customer focus and service
• Highest level of customer service – responsible for making client needs their top priority while keeping costs in mind.

Accountability

• Able to forecast and hit overall company revenue numbers.

Drive for Results

• Visionary leadership to retain remote employees
• Exceptional interpersonal skills to coach and guide team to retain and gain new business
• Work with VP of Product to identify opportunities for better product performance and systems for our customers.

Continuous Improvement & Mutual Respect

• Emotional intelligence: self-awareness, self-management, social awareness, relationship management
• Inspirational team and thought leader
• Exceptional conflict resolution and coaching skills

Mastery of all Role Requirements at Sales Director Level

• Expert and forecasting; collect details for all stakeholders on revenue influxes and losses
• Personnel budging and team structure for allow for career pathing
• Management of highest revenue clients
• Exceptional market and competitive knowledge
• Proactive Senior management communication
• Establish Company Sales Revenue Goals
• Exceptional understanding of company's suite of services
• Lead new product development efforts into revenue.
• Collaborate with marketing on optimal go to market strategy
• Create employee compensation plans in partnership with finance.
• Evaluate, design and implement “gold standard” account management practices.
• Lead by example and continue to remain client-facing and engaged.
• Drive mentorship, accountability and measurement of daily sales activities.
• Drive a proactive culture of partnership and customer service.
• Exceptional understanding of company's suite of services.
• Translate new product development efforts to tangible revenue.
• Maintain credibility at the executive level, delivery team and implementation levels.
• Collaborate with marketing to ensure go to market strategies are competitive