Google

What On-The-Lot Foot Traffic Data Reveals About Car Shopping

From researching to locating a dealership, mobile plays a huge role in the way consumers shop for cars today. Google investigated search patterns and foot traffic data to uncover popular times shoppers visit the lot, so brands can be there and be useful via mobile…

Marketing Trends That Defined Google’s Year in Search

Google’s “Year in Search” retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017. Searches give a glimpse into what the world…

Consumers in the Micro-Moment: What it Means for Auto Brands

Mobile has changed the auto purchase journey. From researching brands while on a lunch break to comparing prices on the dealership lot, mobile has an impact every step of the way. Here Google shows examples of how real people behave in the five key auto micro-moments…

A Great Digital Marketing Jargon Buster

Check out the ABCs of Digital Marketing with this handy glossary. This list of regularly used digital marketing words and phrases will act as your jargon busting dictionary! https://www.l2tmedia.com/url/6m

Google AMP mobile picture
Google Supercharges the Mobile Web with AMP

Google is always trying to improve the search game to make it easier for users. The newest Google-backed experiment is a product called the Accelerated Mobile Pages Project (AMP). You may have noticed AMP pages appear in search results on a mobile device, but you…

AdWords & Google Analytics Changes Announced at Google Summit

At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.  SearchEngineLand summarizes all of the changes here.  Google announced a wide number of changes to AdWords & Google Analytics, including new “mobile-first” bidding support, “Promoted…

Google Updates Mobile SERPs…Again

By now, we all know the importance of having your website optimized for mobile. As more consumers use their mobile devices to research products and make purchases, Google has announced once again that it is placing more emphasis on having a mobile-friendly site in ranking…

Changes To Google’s Ad Layout On Desktop Search Results

Google announced on Friday, Feb 19, that it was removing search ads from the right-hand side of their search results page.  As many as four text ads (up from a previous maximum of three) will now display above the organic listings, and three text ads will…

Preparing for the Future of Search: Optimizing for Voice

Consumers are always looking for answers, whether that be through general information or to seek a product or service to answer their questions on mobile devices. Thanks to the increasing popularity of Apple’s Siri, Microsoft’s Cortana and Google Now, consumers are able to find answers…

Looking Forward to 2016

At our year-end meeting, I worked with Isabelle Kamga, L2TMedia’s Strategic Partner Manager at Google, to present the auto and digital marketing trends for 2016. The following are the highlights of that presentation. It’s a good time to work in the auto industry 2015 should…

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