Industry Insights

Let L2TMedia Guide you on how to use the Google Dealer Playbook

In last week’s Auto News magazine, Google announced its new Dealer Playbook – Google created this Playbook to help dealers prioritize Google’s products based on their marketing objectives. Its objective is to help answer the question, “What is the best way to work with your…

digital seo
External Linking: Increase Your SEO Mojo

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

conversational voice search on samsung galaxy s8
Conversational Search Is Changing the Game in Paid Search and SEO

It’s no secret that smartphones have shaken up digital marketing. With the introduction of mobile web browsing, action can be taken anytime, anywhere, so the purchase funnel is much smaller than it was 10 years ago. In the past few years, hands-free web browsing and…

Graphic showing different SEO components
Your Website Provider Could Be Bad For Your SEO

Is the one-stop-shop promised by dealer website providers too good to be true? Dealership website providers have expanded to fill the demand for more digital marketing such as paid search and SEO, but does that truly benefit their clients? Many providers just added paid search…

SEO and Google graphic
SEO in 2017: What It Takes To Achieve Organic Growth

Search Engine Optimization, or SEO, is a strategy to help your website to be seen in search engine result pages (SERPs). Years ago, creating a web page and throwing a bunch of keywords on there was good enough to help you get to the top….

Person holding a mobile phone with mobile search ads expanded.
Special Report: Advanced Audience Solutions Can Help You Make More Sales

In today’s challenging sales market, the need for more effective advertising is greater than ever. Last month, L2TMedia and Google led a webinar called More Effective Search Advertising Using Advanced Audience Solutions. In it, they discussed how dealerships can market smarter by targeting car shoppers…

Advertising on Bing Captures More Car Shoppers

Bing may not be the first thing you think of when you hear “paid search,” but as it turns out, Bing is bigger than you think–accounting for 43 percent of all automotive clicks. With over ½ of the U.S. population using it for search, is…

L2TMedia Attends the 2017 Chicago Auto Show

First staged in 1901, the Chicago Auto Show has become an interactive showcase for refreshed and special-edition autos from across the globe. The 2017 Chicago Auto Show ran from February 11th through February 20th at McCormick Place in downtown Chicago, and car fanatics gathered to…

Ways to get the Most out of NADA 100

NADA is right around the corner – it’s the world’s largest international gathering of franchised new-vehicle dealers.  The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors like L2TMedia showcasing the latest services and technologies…

Consumers in the Micro-Moment: What it Means for Auto Brands

Mobile has changed the auto purchase journey. From researching brands while on a lunch break to comparing prices on the dealership lot, mobile has an impact every step of the way. Here Google shows examples of how real people behave in the five key auto micro-moments…

Women in Automotive Conference Set Records for Attendance

More than 400 professionals from across the country attended the second annual Women in Automotive Conference, held in late June at the Omni Resort in ChampionsGate, Florida, located just outside of Orlando. Attendance jumped an impressive 33% from the conference’s inaugural event in 2015.  L2TMedia…

A Great Digital Marketing Jargon Buster

Check out the ABCs of Digital Marketing with this handy glossary. This list of regularly used digital marketing words and phrases will act as your jargon busting dictionary!

Google AMP mobile picture
Google Supercharges the Mobile Web with AMP

Google is always trying to improve the search game to make it easier for users. The newest Google-backed experiment is a product called the Accelerated Mobile Pages Project (AMP). You may have noticed AMP pages appear in search results on a mobile device, but you…

L2TMedia is a proud sponsor of Women in Automotive

L2TMedia is a proud sponsor of Women in Automotive.  Its second conference is June 26-28 and L2TMedia will be there.  From TED-talk style shorter sessions, exciting panels with leaders in the industry, to interactive and engaging sessions, the Women in Automotive Conference is bound to be…

AdWords & Google Analytics Changes Announced at Google Summit

At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.  SearchEngineLand summarizes all of the changes here.  Google announced a wide number of changes to AdWords & Google Analytics, including new “mobile-first” bidding support, “Promoted…

Lock Securing Web Traffic
Security by Google: How Google is Changing Analytics

It is the final frontier and last bastion of freedom. That is how many people see the Internet. With a drastic shift to mobile searches, security and privacy are often on the minds of many users. Google has heard the cry and has revamped their…

Ways to get the Most out of NADA

NADA is right around the corner – it’s the world’s largest international gathering of franchised new-vehicle dealers.  The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors like L2TMedia showcasing the latest services and technologies…

Changes To Google’s Ad Layout On Desktop Search Results

Google announced on Friday, Feb 19, that it was removing search ads from the right-hand side of their search results page.  As many as four text ads (up from a previous maximum of three) will now display above the organic listings, and three text ads will…

Super Bowl Ads & Auto Manufacturers

Traditional advertising spend hits a peak every February as $5 million 30-second spots light up our TVs during the Super Bowl game. A price that has increased 75% since 2005 and generated a staggering $2.19 billion in sales. But with all of that money at…

2015 was a Record Year in Automotive

As a Google AdWords Premier SMB Partner, we receive a monthly snapshot of auto and digital marketing results from Google. Must-know facts this month: 2015: Annual sales in 2015 hit a new record of 17.47M units, breaking the mark of $17.4M vehicles in 2000. Average…

Preparing for the Future of Search: Optimizing for Voice

Consumers are always looking for answers, whether that be through general information or to seek a product or service to answer their questions on mobile devices. Thanks to the increasing popularity of Apple’s Siri, Microsoft’s Cortana and Google Now, consumers are able to find answers…

Here’s to a Great 2016

As the holiday season comes to a close, I’d like to thank all of you – our clients and strategic partners – for making 2015 a year to remember. As of today, industry analysts predict the auto industry sold about 17.5 million vehicles last year in…

Looking Forward to 2016

At our year-end meeting, I worked with Isabelle Kamga, L2TMedia’s Strategic Partner Manager at Google, to present the auto and digital marketing trends for 2016. The following are the highlights of that presentation. It’s a good time to work in the auto industry 2015 should…

google location filter
Opportunities & Insights For Automotive Digital Marketing

Google’s Auto Pulse, a monthly overview of automotive trends and opportunities, brings us insights into the automotive industry. The digital marketing experts here at L2TMedia digest this information and take its contents into account when optimizing our campaigns. Below are a few insights taken from…

L2TMedia Digital Marketing 2016 Forecast
L2TMedia’s Digital Marketing Forecast for 2016

A few weeks ago, members of our PPC, SEO, Content, and Social Media/Reputation teams attended ClickZ Live in downtown Chicago. ClickZ is a global conference series designed by digital marketers, for digital marketers. I would like to outline some of the trends that we saw…

Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later

In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The Missing 98 Percent: Why Display Advertising Isn’t…

WSJ: November Car Sales Drive Toward Record

U.S. new-car sales in November continued to run at a blistering pace, putting the auto industry on track to challenge the 17.35 million sales peak reached in 2000. A spate of Black Friday deals coupled with cheap gasoline and low financing costs helped auto makers…

Meta Descriptions and SEO: Important or Not?

Autumnal-inspired coffee beverages are all the rage right now – but finding where to find a truly unique, searing hot latte with no foam and extra pumpkin spice can be challenging. That’s why many coffee lovers take to Google to find coffee vendors that provide this…

loyola university chicago quinlan school of business
Recap: Alumni Visit Loyola University Chicago, Again!

On Monday afternoon I visited my alma mater – Loyola University Chicago – to serve as a guest lecturer in Stacy Neier Beran’s Principles of Marketing class. My co-worker on the SEO team and fellow Loyola alumnus, Stephen Mathis, and I discussed the evolution of communication tactics,…

Will we see you in Vegas at Digital Dealer 19?

L2TMedia will attend Digital Dealer 19 in Las Vegas at the Paris Hotel — will you be there? Our booth is number 813 — and we look forward to meeting all of our wonderful partners there.  In fact, make it easy, and schedule your appointment today…

Engage Your Customers With Personalization

I had the opportunity to attend the Marketo Roadshow in Chicago this week.  It was a selling event promoting Marketo, but also a good opportunity to see what is new.  Marketo is a sales and automation system that allows companies to know their customers and…

L2TMedia Announces Fourth Consecutive Year on Inc. 5000

L2TMedia, a digital marketing solutions provider, is thrilled to announce the company has once again been named to the Inc. 5000 list of fastest-growing private companies in America. Receiving the award for the fourth consecutive year, L2TMedia has demonstrated tremendous growth since the company was…

zero moment of truth
Recap: L2TMedia @ Loyola University Chicago!

Last night I had the opportunity to visit my alma mater, Loyola University Chicago, to speak about digital marketing to students in Stacy Neier Beran’s Principles of Marketing course. We discussed how digital marketing has changed integrated marketing communications, its effects on business, and why it’s more…

Programmatic Media Buying: What’s the Buzz?

We’ve all heard it before: marketing is most effective when you have achieved the three R’s: deliver the right message to the right person at the right time. For a business, the real challenge is doing that accurately, in real time and at scale. Technologies…

Excitement Still Buzzes from 2015 NIADA Convention

L2TMedia just attended and exhibited at the 69th annual NIADA Convention and Expo. The convention offered those who attended the preparations necessary for the changes taking place in our industry. The convention is billed as a place to: Gain critical training Learn new methods to…

Mobilegeddon Has Been Nothing Like a Zombie Apocalypse

On April 21st, 2015 Google rolled out their mobile update and like any Google update it had digital agencies and webmasters preparing like the zombie apocalypse was on its way. Now that it’s almost been two months since the update rolled out we can take…

Firing Up the Deals: 2015 Memorial Day Weekend at a Glance

Cheap gas, hot weather, and deep discounts all worked together to bring car shoppers out in full force over the Memorial Day weekend. For many car dealers, this meant offering borderline unheard-of deals to attract holiday weekend car shoppers to their showrooms.  Rock bottom prices…

Visit L2TMedia in Booth 635 at the NIADA Convention

June 23-25, L2TMedia will be in booth 635 at the National Independent Automobile Dealers Association convention at Caesar’s Palace in Las Vegas. We look forward to discussing our digital marketing solutions with you — if you’d like to make an appointment prior to the show,…

Convert Car Shoppers With Advanced Display Advertising Tactics: A Webinar

On Tuesday, May 19, we hosted our first ever webinar here at L2TMedia. Nicole Gignac and Jeff Kaufman, our VP of Sales and Director of Search Marketing, walked our participants through four key advanced display techniques that are proven to help car dealers capture shoppers’ attention…

Webinar: Converting Car Shoppers With Advanced Display Tactics

Advanced techniques in digital display advertising give you exciting new methods of presenting your dealership and vehicle inventory to interested prospects and active shoppers. In this intriguing presentation, L2TMedia’s Nicole Gignac, Vice President of Sales, explores how each of four display formats targets customers with…

L2TMedia at Digital Dealer 18

Digital Dealer just completed its 18th convention and expo. After a long cold winter in our headquarters’ city of Chicago, L2TMedia employees were happy to work our booth at Digital Dealer in Tampa.   The Tampa Convention Center was a beautiful walk from our hotel across…

How To Sell Cars on Mobile With Paid Search and Display

This year, mobile ad spend for US businesses accounts for 31% of global mobile ad spend, projected at $189.06 billion. As American consumers increasingly search for information and interact with brands on the go, advertisers have been tasked with delivering their message in real-time—exactly where…

Gmail Sponsored Promotions (GSP) Offers Your Audience Dynamic Content

Gmail Sponsored Promotions is an exciting Google Beta product that allows advertisers to target users within their Gmail accounts by using a blend of text and image ads. According to CNN there were over 500 million Gmail users in 2014, a number that only continues…

Win an Apple Watch at Digital Dealer 18 in Tampa

L2TMedia will exhibit at Booth 806 at Digital Dealer 18 in Tampa, from April 21-23.  We look forward to discussing our digital marketing solutions — if you’d like to make an appointment prior to the show, please click on “Get in Touch” on the right….

100 Industry Influencers Share Their Predictions

Wonder what the Future of SEO looks like? Take a look at the Zerys report:  What’s the Future of SEO? 100 Industry Influencers Share Their Predictions.   L2TMedia’s own SEO Supervisor Nikki Paladino included her predictions on page 17.  

Why Mobile SEO Matters More than Ever

On April 21st, Google will change the search experience for mobile users by expanding its search algorithm to reward sites that are mobile friendly. With this update to its search algorithm, Google will either display or not display pages based on their mobile friendliness. But…

April Fool’s Day!

“Everything is funny as long as it is happening to someone else.” Today is the perfect day to test that theory. Happy April Fools’ Day! This April Fools’ Day, skip the “I’m pregnant” joke and actually make someone laugh. Today is one holiday that is…

NADA: New-Car Sales on Pace for 17 Million Units in 2015

NEW YORK (March 30, 2015) – Improving economic conditions, new vehicles entering the marketplace and pent-up demand will continue to drive U.S. auto sales this year, says Steven Szakaly, chief economist of the National Automobile Dealers Association. “While economic growth faltered slightly in the first…

Visit L2TMedia at Booth 806 at Digital Dealer 18 in Tampa

L2TMedia will exhibit at Booth 806 at Digital Dealer 18 in Tampa, from April 21-23.  We look forward to discussing our digital marketing solutions — if you’d like to make an appointment prior to the show, please click on “Get in Touch” on the right….

Visit L2TMedia at NADA Booth 6407W. Hear Google Speak on Google My Business

The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers.  The 2015 NADA Convention & Expo will take place on Thursday, January 22nd through Sunday, January 25th at the Moscone Center…

Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources and dollars should be allocated to capturing these consumers. According to the Association of Hispanic Advertising Agencies,…

Google Takes Local SEO for a Ride with Carousel

As an agency that primarily serves small to mid-size businesses, staying on top of developments that affect local ranking is paramount to the SEO team at L2TMedia. A little over a year ago, Google shook up the search engine results page (SERP) with the introduction of the Carousel, a strip of up to 20 local business listings shown as tiles at the top of the results page.

Visit L2TMedia at the NADA Convention & Expo

The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers. The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors showcasing the latest equipment, services and technologies, and dozens of workshops with the industry’s best trainers. The 2015 NADA Convention & Expo will take place on Thursday, January 22nd through Sunday, January 25th at the Moscone Center in San Francisco, CA. L2TMedia will be in booth 6407W. See you there!

Google Penguin 3.0 – What Does It Mean For You and Your Website

On Friday, October 17th 2014, Google announced another Google Penguin algorithm update. The purpose of this algorithm is to minimize the presence of websites who take part in spammy link building practices in search engine results pages (SERPs).

C.L.T. to Better Customer Service

Here at L2TMedia, there is no question that our clients are very important to us. For the Digital Advisor team, it is crucial that we maintain a high level of client focus throughout our day-to-day activities. We are the main communication our clients have with L2TMedia, so it is imperative that we represent our agency by providing the best client service that we can possibly provide every single day. To do this, we believe in establishing a partnership with our clients from the very beginning based on three key principles.

Don’t Miss Out on a Great Opportunity

Hispanic consumers currently represent 17% of the United States population and have over $1 trillion in spending power. This population continues to grow faster than any other minority group in the U.S., yet not many businesses are investing the time or money in targeting this group in digital marketing efforts.

Updated Features From Bing!

If you were not paying close attention, you may have missed some awesome features that Bing recently rolled out.  These new options provide more flexibility in: Radius targeting Ad scheduling Zip code targeting The minds at Bing have even crafted a new Geo Location report…

L2TMedia Named Google AdWords Premier SMB Partner

L2TMedia, a digital marketing solutions provider, announced that it is now a Google AdWords™ Premier SMB Partner (PSP). As a result, L2TMedia will have one more way to connect with automobile dealerships that want expert help in creating, managing and optimizing their online advertising campaigns.

Do the Mash

It seems these days that every art form, hobby, and industry has its own award for excellence: TV has the Emmys, Music has the Grammys, awful films have the Razzies, websites have the Webbys, etc. etc. What does digital advertising get? We get the Mashies.

L2T Media’s SEO Product Gets (More) Local Along With Google Pigeon

At L2TMedia, we make a point of staying informed of all Google updates and changes, so we can ensure that our SEO packages align with these updates. In light of Google’s most recent Pigeon update, we have decided to make some upgrades to our current…

SEO Content and Meta Data: What is Best?

When you sit down and search for something on Google, you receive a list of search results. More often than not, you will click on the first site listed. This is where Search Engine Optimization (SEO) comes in. Using a variety of strategies, a savvy SEO specialist can work to improve a website’s visibility in Google search results.

L2TMedia Announces Third Consecutive Year on Inc. 5000 List

L2TMedia, a digital marketing solutions provider, is thrilled to announce the company has once again been named to the Inc. 5000 list of fastest-growing private companies in America. Receiving the award for the third consecutive year, L2TMedia has demonstrated tremendous growth since the company was founded seven years ago.

How L2TMedia Prepares Our Clients for Google Updates

Google recently updated its algorithm to provide more useful, relevant and accurate local search results that emphasize more about the searcher’s location in traditional search results and local maps.

What do you need to know about Google Pigeon?

Carrier pigeons have long been known for their uncanny ability to find what they’re searching for, delivering messages up to 100 miles away. Like these homing pigeons, Google is famous for finding you what you search for, and its local search algorithm update last month is another step toward bringing you the most useful results possible.

Generational Digital Behaviors

More people are moving away from buying a newspaper to getting their news online. Even more are opting out of cable and electing to pay for streaming content through services like Netflix, Hulu, or Amazon Prime.

Google Author Photos Disappear: What Does it Mean?

What does the loss of author icons in SERPs really mean for content creators and marketers? On June 25th, Googler John Mueller posted on Google + that author icons will be removed from SERPs. Citing a desire to clean up search results and provide a more “simplified” user experience, the move was framed as just another Google effort to improve results.

Google My Business

“I’ll Google it.” I seem to be answering more and more questions with, “I’ll Google it” lately. How many campgrounds are in Duluth, Minnesota? “I’ll Google it.” Is there a driving range on my way home from work? “I’ll Google it.” What’s the name of…

Universal Analytics – Moving Toward the User

Panda, Penguin, Hummingbird; it seems as if every time a digital marketer turns around, Google has released an algorithm update or a new product, and just when we’ve adapted to the changes the cycle begins again. However, there’s one recent update that is fundamentally changing…

Vehicle Description Pages – Why They Matter

What page on your website is the best predictor of website conversions? According to an eight month study performed by Cobalt, their automotive consumer research showed that the Vehicle Description Page (VDP) views and time spent on these pages were two top sales predictors.

How to Drive More Conversions to Your Website via Paid Search

Conversion tracking is a key component in running effective and efficient Paid Search marketing. It should be a primary focus for both the marketer and the business being marketed. Below are three critical steps for getting the most out of your Paid Search efforts.

Cookies: The New Personal Shopper

I am here to put the negative connotations of cookies to rest. As many of us can admit, at one point in time we were a part of the masses that believed cookies were used as an intrusive monitoring tool. Thanks to infamous Facebook conspiracists, public opinion of cookies has gone so far to suggest they were another way for the government to keep track of its children.  As Adweek has stated, “yes, it’s Big Brother time… But now, rather than spying on you, he’s become your BFF” (Mars, 2012). You mean cookies are trying to guide us?

L2T’s 2013 Ad Copy CTR Tactics

We all know that grouping keywords into similar themes along with making sure that your keyword is related to both the ad copy and the landing pages is going to help improve CTR. I want to take this a step further and share my top 4 tactics I will be utilizing in 2013 for Ad Copy.

Don’t Leave Out Your Service and Fixed Ops!

Who recalls episodes of The Brady Bunch where Jan Brady was constantly saying it’s always, “Marcia, Marcia, Marcia”?  I get the feeling that that Service (and Fixed Ops) is the ‘Jan Brady’ to the dealership…as the focus is always “Sales, Sales, Sales”!

Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.

If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.

Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.