L2Tidings

L2Tidings: What We’re Reading 11-13-17

This week’s roundup of interesting digital marketing trends and industry news includes Twitter’s move into longer tweets, a holiday SEO checklist, and Yelp’s review crackdown. See What We’re Reading below!        

L2Tidings: What We’re Reading 10-30-17

This week’s roundup of interesting digital marketing trends and industry news includes more info on Google’s RSS feeds, a new update from Yext, and the SEO ranking factors experts saw in 2017. See What We’re Reading below!        

L2Tidings: What We’re Reading 10-16-17

This week’s roundup of interesting digital marketing trends and industry news includes Facebook’s new food ordering feature, tips for optimizing for Google Q & A’s, and themes from Share17 Chicago. See What We’re Reading below!        

L2Tidings: What We’re Reading 8-21-17

This week’s roundup of interesting digital marketing trends and industry news includes Google fixing the ability to add local reviews on Google Maps, how to perform a basic local business competitive audit, and more about the rise of visual content. See What We’re Reading below!…

L2Tidings: What We’re Reading 8-14-17

This week’s roundup of interesting digital marketing trends and industry news includes how to create seo-friendly content, how to optimize for user intent in search, and tips for optimizing your Google My Business listing. See What We’re Reading below!        

L2Tidings: What We’re Reading 8-7-17

This week’s roundup of interesting digital marketing trends and industry news includes three areas that matter for SEO performance, eight tips to get started for PPC, and more information about Google Posts. See What We’re Reading below!        

L2Tidings: What We’re Reading 7-31-17

This week’s roundup of interesting digital marketing trends and industry news includes five quick tips to boost your SEO in 2017, 8 tips for improving content creation, and more information on Google quality rater guidelines. See What We’re Reading below!        

L2Tidings: What We’re Reading 7-24-17

This week’s roundup of interesting digital marketing trends and industry news includes SEO measuring tips for copywriters, 5 essential aspects of technical SEO you cannot neglect, and more information on Google posts. See What We’re Reading below!        

L2Tidings: What We’re Reading 7-17-17

This week’s roundup of interesting digital marketing trends and industry news includes 9 tips for better Google image search results, the ultimate law of mobile site design, and changes to impression and position data in Google Search Console. See What We’re Reading below!    …

L2Tidings: What We’re Reading 7-10-17

This week’s roundup of interesting digital marketing trends and industry news includes Google’s position on internal links, Google My Business new features, and how to achieve off the charts off-page SEO. See What We’re Reading below!        

L2Tidings: What We’re Reading 5-29-17

This week’s roundup of interesting digital marketing trends and industry news includes what marketers should know about Google Attribution, 12 takeaways from Mary Meeker’s Internet Trends Report and new Quality Score metrics. See What We’re Reading below!    

L2Tidings: What We’re Reading 5-15-17

This week’s roundup of interesting digital marketing trends and industry news includes Google improving quality score reporting, what voice search means for your SEO strategy, and legitimate negative reviews being protected by law. See What We’re Reading below!        

L2Tidings: What We’re Reading 5-1-17

This week’s roundup of interesting digital marketing trends and industry news includes Google testing a new local ad carousel, the psychology of language for paid search, and the newest addition to the marketing mix’s Ps. See What We’re Reading below!      

L2Tidings: What We’re Reading 4-3-17

This week’s roundup of interesting digital marketing trends and industry news includes Bing’s chatbot answering local search questions, a deeper look into Google’s search quality crisis, and the newest addition to the marketing mix’s Ps. See What We’re Reading below!        

L2Tidings: What We’re Reading 3-13-17

This week’s roundup of interesting SEM trends and industry news includes information about PPC automation, a new unconfirmed Google ranking update, and ways to improve your business locators. See What We’re Reading below!        

L2Tidings: What We’re Reading 3-6-2017

This week’s roundup of interesting SEM trends and industry news includes information about SEO best practices for URLs, industry benchmarking for mobile page speed, and AdWords testing an even longer second description line. See What We’re Reading below!        

L2Tidings: What We’re Reading 2-27-2017

This week’s roundup of interesting SEM trends and industry news includes information about Chicago startups for auto innovation, Google changing its outlines ‘Ad’ label, and Google bringing back emojis back to SERPs. See What We’re Reading below!        

L2Tidings: What We’re Reading 2-13-2017

This week’s roundup of interesting SEM trends and industry news includes information about local SEO predictions for 2017, Google adding real-time info into Maps, and the emergence of ad-free paid subscriptions. See What We’re Reading below!        

L2Tidings: What We’re Reading 2-6-2017

This week’s roundup of interesting SEM trends and industry news includes information about the upcoming Chicago Auto Show, the future of paid search, and Google adding category filters to organic search. See What We’re Reading below!        

L2Tidings: What We’re Reading 1-30-2017

This week’s roundup of interesting SEM trends and industry news includes building your SEO strategy in 2017, how to go above and beyond with your content, and Google testing four AdWords ads at the bottom of search results. See What We’re Reading below!    …

L2Tidings: What We’re Reading 1-23-2016

This week’s roundup of interesting SEM trends and industry news includes how artificial intelligence drives PPC automation, a social media marketing checklist for 2017, and the future for search in 2017. See What We’re Reading below!        

L2Tidings: What We’re Reading 1-16-2016

This week’s roundup of interesting SEM trends and industry news includes 10 useful tools for writing compelling content, how to build links without creating content, and tips for building SEO strategy in 2017. See What We’re Reading below!        

L2Tidings: What We’re Reading 1-9-2016

This week’s roundup of interesting SEM trends and industry news includes information about predictions for SEO in 2017, Google’s four micro-moments, and the top B2B content marketing metrics for 2017. See What We’re Reading below!        

L2Tidings: What We’re Reading 1-2-2016

This week’s roundup of interesting SEM trends and industry news includes information about link building resolutions for 2017, tips about using silent video on Facebook, and how the fake information epidemic will hurt local SEO in 2017. See What We’re Reading below!      …

L2Tidings: What We’re Reading 12-12-2016

This week’s roundup of interesting SEM trends and industry news includes information about the problem with Facebook’s miscalculated metrics, Microsoft’s launching of ‘smart’ maps partnership with TomTom, and the growth of digital ad spending in automotive. See What We’re Reading below!        …

L2Tidings: What We’re Reading 12-5-2016

This week’s roundup of interesting SEM trends and industry news includes information about the top 10 local search insights of 2016, SEO trends to prepare for in 2017, and Nissan leading Twitter engagement among auto brands. See What We’re Reading below!        

L2Tidings: What We’re Reading 11-28-2016

This week’s roundup of interesting SEM trends and industry news includes information about the future of paid search buying, Google Maps adding a live view of popular times at venues, and Google My Business testing a messaging feature. See What We’re Reading below!    …

L2Tidings: What We’re Reading 11-14-2016

This week’s roundup of interesting SEM trends and industry news includes information about web forms, Bing’s new ‘My Saves’ feature, and why local matters even for national advertisers. See What We’re Reading below!        

L2Tidings: What We’re Reading 11-7-2016

This week’s roundup of interesting SEM trends and industry news includes information Google’s mobile-first index, Facebook wanting to sell TV ads, and truths about building links. See What We’re Reading below!        

L2Tidings: What We’re Reading 10-31-2016

This week’s roundup of interesting SEM trends and industry news includes information how SEO has changed in the past ten years, expanded text ads for Google AdWords, and mobile internet surpassing desktop for the first time. See What We’re Reading below!        …

L2Tidings: What We’re Reading 10-24-2016

This week’s roundup of interesting SEM trends and industry news includes information about where Google is heading with mobile search, how to help clients understand long-term SEO value, and new updates to Bing Ads. See What We’re Reading below!            

L2Tidings: What We’re Reading 10-17-2016

This week’s roundup of interesting SEM trends and industry news includes information about reviews in the local knowledge panel on Google, three action items after the latest Google algorithm update and how to make it big in local SEO. See What We’re Reading below!  …

L2Tidings: What We’re Reading 10-3-16

This week’s roundup of interesting SEM trends and industry news includes information about Google Assistant and Google Home, AdWords Editor now supporting mobile-first innovations, and Bing Ads opening a pilot for device bidding. See What We’re Reading below!            

L2Tidings: What We’re Reading 9-26-16

This week’s roundup of interesting SEM trends and industry news includes information about Apple’s addition of search ads in the App Store, the impact of speech recognition software on search, and prepping SEO for 2017. See What We’re Reading below!          …

L2Tidings: What We’re Reading 9-19-16

This week’s roundup of interesting SEM trends and industry news includes information about how to succeed at SEO, Bing’s latest developments, and if you should be creating device specific campaigns. See What We’re Reading below!            

L2Tidings: What We’re Reading 9-12-16

This week’s roundup of interesting SEM trends and industry news includes information about the updated AdWords ad preview tool, myths about link building in SEO, and the death of the Dodge Dart. See What We’re Reading below!        

L2Tidings: What We’re Reading 9-5-16

This week’s roundup of interesting SEM trends and industry news includes information about Google’s latest algorithm update, how a customer reviews strategy can impact SEO, and the addition of campaign groups in Google AdWords. See What We’re Reading below!        

L2Tidings: What We’re Reading 8-29-16

This week’s roundup of interesting SEM trends and industry news includes information about Google’s update on local reviews schema guidelines, the addition of account-level sitelink extensions on AdWords, and the increasing trend of mobile searches. See What We’re Reading below!          …

L2Tidings: What We’re Reading 8-22-16

This week’s roundup of interesting SEM trends and industry news includes information about Google’s potential philosophical shift, how to build killer content with keywords, and how Pokémon Go can help generate SEO and foot traffic. See What We’re Reading below!        

L2Tidings: What We’re Reading 8-15-16

This week’s roundup of interesting SEM trends and industry news includes information on the state of local SEO, how game theory can be applied to PPC marketing, and a major car brand’s potential partnership with Google. See What We’re Reading below!        …

L2Tidings: What We’re Reading 8-8-2016

This week’s roundup of interesting SEM trends and industry news includes information on a Google Search Console glitch, the next step in Google’s expanded text ads, and how Facebook is cracking down on ad blockers. See What We’re Reading below!          …

L2Tidings: What We’re Reading 8-1-2016

This week’s roundup of interesting SEM trends and industry news includes Google’s plans to roll out AMP, early results on expanded text ads, and what you need to know about updates to 301 redirects. See What We’re Reading below!            

L2Tidings: What We’re Reading 7-25-2016

This week’s roundup of interesting SEM trends and industry news includes an important update to AdWords Editor, the importance of Featured Snippets for SEO, and how the Financial Times is cracking down on ad blockers. See What We’re Reading below!          …

L2Tidings: What We’re Reading 7-18-2016

This week’s roundup of interesting SEM trends and industry news includes how content marketing plays a role in SEO, 5 predictions about the future of apps and Google’s new “People Typically Spend” feature. See What We’re Reading below!          

L2Tidings: What We’re Reading 7-11-2016

This week’s roundup of interesting SEM trends and industry news includes 10 factors that could influence your organic traffic, Facebook Instant Articles, and Google’s new rating percentages. See What We’re Reading below!        

L2Tidings: What We’re Reading 7-4-2016

This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!        …

L2Tidings: What We’re Reading 6-20-2016

This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!        

L2Tidings: What We’re Reading 6-13-2016

This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!        …

L2Tidings: What We’re Reading 6-6-2016

This week’s roundup of interesting SEM trends and industry news includes a redesign to Facebook Pages, how to optimize video and images for SEO purposes and Twitter’s new carousel ads. See What We’re Reading below!            

L2Tidings: What We’re Reading 5-30-2016

This week’s roundup of interesting SEM trends and industry news includes an infographic on the top 12 social platforms, Instagram’s new business tools and five ways to increase YouTube engagement. See What We’re Reading below!      

L2Tidings: What We’re Reading 5-23-2016

This week’s roundup of interesting SEM trends and industry news includes the 5 strangest search terms in AdWords, Instagram’s new analytics tools and a few ways to improve your content marketing strategies. See What We’re Reading below!        

L2Tidings: What We’re Reading 5-16-2016

This week’s roundup of interesting SEM trends and industry news includes new ideas to help mobile shoppers, Facebook’s silent videos, and Google’s new keyboard search for iOS. See What We’re Reading below!        

L2Tidings: What We’re Reading 5-9-2016

This week’s roundup of interesting SEM trends and industry news includes how to encourage consumer loyalty through content marketing, Google’s RankBrain and an infographic on programmatic advertising. See What We’re Reading below!          

L2Tidings: What We’re Reading 5-2-2016

This week’s roundup of interesting SEM trends and industry news includes Google’s addition to featured snippets, Instagram’s new carousel video ads, and Nissan’s new campaign launch. See What We’re Reading below!          

L2Tidings: What We’re Reading 4-25-2016

This week’s roundup of interesting SEM trends and industry news includes a new, longer look for text ads, how to tailor your display ads for targeted segments, and why “near me” is extremely important for multi-location businesses . See What We’re Reading below!    …

L2Tidings: What We’re Reading 4-18-2016

This week’s roundup of interesting SEM trends and industry news includes how to optimize content for each step in the buyer’s journey, how millennials approach purchasing auto parts and how search ads can boost your in-store sales. See What We’re Reading below!      …

L2Tidings: What We’re Reading 4-11-2016

This week’s roundup of interesting SEM trends and industry news includes Facebook’s new Reactions API, an AdWords script to set recurring monthly budgets and a reflection on how SEO has changed over the years. See What We’re Reading below!        

L2Tidings: What We’re Reading 4-4-2016

This week’s roundup of interesting SEM trends and industry news includes a helpful dictionary of ad buying terms, a new test showing review snippets in the local 3-packs, and three early results of Google’s SERP update. See What We’re Reading below!        …

L2Tidings: What We’re Reading 3-28-2016

This week’s roundup of interesting SEM trends and industry news includes an upcoming overhaul to the AdWords user interface, research tools to help find the best keywords for your SEO campaign, and opportunities for the automotive industry and social media. See What We’re Reading below!…

social marketing infographic
L2Tidings: What We’re Reading 3-21-2016

This week’s roundup of interesting SEM trends and industry news includes beta Bing rollouts for social media ad extensions, an infographic on the current state of social media marketing and a new search engine for business! See What We’re Reading below!

L2Tidings: What We’re Reading 3-14-2016

This week’s roundup of interesting SEM trends and industry news includes how virtual assistance are impacting SEO, updates to Instagram’s algorithm and why Facebook Canvas could have a huge impact on mobile. See What We’re Reading below!            

fca us llc
L2Tidings: What We’re Reading 3-7-2016

This week’s roundup of interesting SEM trends and industry news includes reverse-engineered AdWords Quality Score, FCA US, LLC’s attempt to save struggling FIAT dealers and how the combination of SEO and PPC can really impact your ROI positively!. See What We’re Reading below!    …

L2Tidings: What We’re Reading 2-29-2016

This week’s roundup of interesting SEM trends and industry news includes three tactics to master for Programmatic Display, tips for making social media a two-way conversation, and common questions about Customer Match. See What We’re Reading below!            

L2Tidings: What We’re Reading 2-22-2016

This week’s roundup of interesting SEM trends and industry news includes an update to AdWords allowing advertisers the ability to review their campaign, 10 tips to create Facebook video ads, and Google’s “send to your phone” feature. See What We’re Reading below!      …

L2Tidings: What We’re Reading 2-15-2016

This week’s roundup of interesting SEM trends and industry news includes new data about online video ads, how to use SEO tactics to help drive conversions and an upcoming change to Facebook Messenger that will introduce ads to the platform. See What We’re Reading below!…

L2Tidings: What We’re Reading 2-8-2016

This week’s roundup of interesting SEM trends and industry news includes an update to Twitter’s timeline, a list of SEO penalty recovery tools and a Denmark startup that knows when you’ll buy a new car before you know. See What We’re Reading below!    …

adwords app
L2Tidings: What We’re Reading 2-1-2016

This week’s roundup of interesting SEM trends and industry news includes a change to the Facebook ‘Like’ Button, the AdWords App for iPhone users, and a scrap on the Scion brand by Toyota. See What We’re Reading below!          

L2Tidings: What We’re Reading 1-25-2016

This week’s roundup of interesting SEM trends and industry news includes search patterns that are changing SEO, new Google research about using broad match, and Nissan’s new “Cars Against Humanity” game. See What We’re Reading below!            

L2Tidings: What We’re Reading 1-18-2016

This week’s roundup of interesting SEM trends and industry news includes how Google fought bad ads in 2015, important differences between website-hosted and YouTube-hosted videos, and 11 ways to keep your AdWords healthy in 2016. See What We’re Reading below!          …

L2Tidings: What We’re Reading 1-11-2016

This week’s roundup of interesting SEM trends and industry news includes four ways to get around Google’s local search restriction, Snapchat’s plans to compete with Facebook and  the importance of query mapping in your paid search accounts. See What We’re Reading below!      …

L2Tidings: What We’re Reading 1-4-2016

This week’s roundup of interesting SEM trends and industry news includes an informative explanation of the U.S. auto sales and its record-breaking performance in 2015, along with Google’s security measures and ranking positions, and a new London-based search engines, Oscobo. We stay up-to-date on industry trends,…

L2Tidings: What We’re Reading 12-14-2015

This week’s roundup of interesting SEM trends and industry news includes a new Google API for Google My Business, Bing Ads, HTTPS indexing and Facebook event discovery. We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re Reading below!…

L2Tidings: What We’re Reading 12-7-2015

This week’s roundup of interesting SEM trends and industry news includes predictions for social media marketing in the new year, Google’s launch of Smart Goals and why you should be sure to update your Universal Analytics tracking code. We stay up-to-date on industry trends, technical…

optimizing for mobile search
L2Tidings: What We’re Reading 11-30-2015

This week’s roundup of interesting SEM trends and industry news includes why blaming the search algorithms for decreases in traffic is not appropriate, videos being included into Google’s search results pages, and streamlined social media statistics for 2015!. We stay up-to-date on industry trends, technical digital marketing…

L2Tidings: What We’re Reading 11-16-2015

This week’s roundup of interesting SEM trends and industry news includes five key moments in an individual’s car-buying experience, a new study on how search engines see ads in organic listings, and recent updates to Google+. We stay up-to-date on industry trends, technical digital marketing…

instagram partner program
L2Tidings: What We’re Reading 11-9-2015

This week’s roundup of interesting SEM trends and industry news includes news on a deal between search giants Google and Yahoo, a partnership program from Instagram that hopes to entice advertisers, and 5 very strategic ways to sell cars on social media. . We stay up-to-date…

L2Tidings: What We’re Reading 11-2-2015

This week’s roundup of interesting SEM trends and industry news includes calculated metrics you can apply in Google Analytics, the rise of Display advertising and how it will overcome regular paid ads, and new information about Millennials and how to attract their attention through intent….

combatting ad fatigue
L2Tidings: What We’re Reading 10-26-2015

This week’s roundup of interesting SEM trends and industry news includes a differing idea behind keyword research, how content marketing and SEO have a sturdy relationship, and how Analytics data and reporting should never be completely formalized. how We stay up-to-date on industry trends, technical…

adwords script
L2Tidings: What We’re Reading 10-19-2015

This week’s roundup of interesting SEM trends and industry news includes a free AdWords script that blocks duplicate keywords in campaigns, the future of mobile app optimization, and why the mobile sphere has forced content marketers to better their practice! We stay up-to-date on industry…

SEO plateau
L2Tidings: What We’re Reading 10-12-2015

This week’s roundup of interesting SEM trends and industry news includes what to do once you’ve hit the SEO plateau, the differences between good and bad links, and how Facebook is finally building a video hub! We stay up-to-date on industry trends, technical digital marketing…

microdata
L2Tidings: What We’re Reading 10-5-2015

This week’s roundup of interesting SEM trends and industry news includes the potential for video ads showing up in SERPs, a study that shows duplicate content (and its increasing overuse) while microdata is not being implemented, and a slew of Facebook ad additions. We stay…

google display network
L2Tidings: What We’re Reading 9-28-2015

This week’s roundup of interesting SEM trends and industry news includes Facebook’s video carousels and its effect on brand awareness, Google’s Display Network and how it is charging for ads that are only viewed, and new information about the Google Penguin continuous update. We stay…

SEO nonbelievers
L2Tidings: What We’re Reading 9-21-2015

This week’s roundup of interesting SEM trends and industry news includes a YouTube monetization controversy over vieo views, ad blocking and who uses it, and how relaunching a website isn’t as simple as a new design! We stay up-to-date on industry trends, technical digital marketing…

Facebook targeting
L2Tidings: What We’re Reading 9-14-2015

This week’s roundup of interesting SEM trends and industry news includes tactics to create synergy between SEO and social media, YouTube’s potential for engineering and expanding content & increasing watch time, and how rich snippets can aid your lower-level page rankings! We stay up-to-date on…

seo landing pages and neuroscience
L2Tidings: What We’re Reading 9-7-2015

This week’s roundup of interesting SEM trends and industry news includes a changeup in the way Google AdWords defines conversions in reporting columns, a new filter in DoubleClick Bid Management, and how understanding neuroscience can help you create incredible landing pages! We stay up-to-date on industry…

local seo
L2Tidings: What We’re Reading 8-31-2015

This week’s roundup of interesting SEM trends and industry news includes Google updates regarding YouTube advertising campaigns and structured ad snippet extensions, local SEO and strategies to reviving your old blog content! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements….

mobilegeddon seo
L2Tidings: What We’re Reading 8-24-2015

This week’s roundup of interesting SEM trends and industry news includes “Facebook M”, Facebook’s new digital assistant that is intended to compete with Google Now, Cortana and Siri, how auotomotive dealers can implement social media marketing tactics, and how mobilegeddon has influenced search optimization to…

pay per click advertising
L2Tidings: What We’re Reading 8-17-2015

This week’s roundup of interesting SEM trends and industry news includes programmatic buying and its effects (and subsequent future of) the advertising industry, local SEO stats that need to be kept in mind at all times, and how the idea of links to a website…

google alphabet
L2Tidings: What We’re Reading 8-10-2015

This week’s roundup of interesting SEM trends and industry news includes Alphabet’s launch and what its effects on Google advertisers might be, Moz’s updated SEO Ranking Factors for 2015, and mobile marketing stats that may make you shudder. We stay up-to-date on industry trends, technical…

mobile marketing
L2Tidings: What We’re Reading 8-3-2015

This week’s roundup of interesting SEM trends and industry news includes the paradigm shift (and firing shift) of traditional agencies for consolidated digital agencies, Facebook’s stance on Google’s display ads on YouTube, and the Google Search Console API! We stay up-to-date on industry trends, technical…

pay-per-click advertising
L2Tidings: What We’re Reading 7-27-2015

This week’s roundup of interesting SEM trends and industry news includes Google disabling its autcomplete API, Google+ pages being unverified, and how to get the most out of your best content! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See…

social media sales
L2Tidings: What We’re Reading 7-20-2015

This week’s roundup of interesting SEM trends and industry news includes a updates on how Google Analytics tracks Bing traffic, Bing’s new knowledge panel feature,  and how social media can actually be used to increase sales! We stay up-to-date on industry trends, technical digital marketing applications…

social advertising versus search advertising
L2Tidings: What We’re Reading 7-13-2015

This week’s roundup of interesting SEM trends and industry news includes a booming idea for the ultimate “predictive search”, how voice searches on mobile devices affect SEO strategies, and an updated reasoning as to why social advertising is better than search advertising ! We stay up-to-date on…

digital marketing spend
L2Tidings: What We’re Reading 7-6-2015

This week’s roundup of interesting SEM trends and industry news includes advertising spend management for car dealerships, Google AdWords Location Extensions and 5 misconceptions about link building that…everybody should know about! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re…

Google Search and Truth
L2Tidings: What We’re Reading 6-29-2015

This week’s roundup of interesting SEM trends and industry news includes a Google-supplemented Yahoo Search Engine, Google’s “Truth” algorithm, and how search and social tactics complement each other! We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re Reading below!  …

Marketing data
L2Tidings: What We’re Reading 6-22-2015

This week’s roundup of interesting SEM trends and industry news includes ways to better analyze your marketing data, how Google assesses “quality” websites, and how new Facebook mobile adds may “cure” the ills of lead generation on social media! We stay up-to-date on industry trends,…

SEO and Social Media
L2Tidings: What We’re Reading 6-15-2015

This week’s roundup of interesting SEM trends and industry news includes stellar information about writing content for online mediums, optimizing for the second largest search engine in the world (YouTube) and a core algorithm change that is making waves in the digital landscape! We stay…

Search Engine Optimization
L2Tidings: What We’re Reading 6-8-2015

This week’s roundup of interesting SEM trends and industry news includes Google’s most recent updates and why you should know them, 2015 Auto Trends in the global market, and a reasonable response as to why non-optimized websites are beating your optimized sites! We stay up-to-date…

skills for digital marketers
L2Tidings: What We’re Reading 6-1-2015

This week’s roundup of interesting SEM trends and industry news includes new must-have skills for digital marketers, information on how PPC & SEO can aid each other, and how to write better titles and headlines to engage viewers! We stay up-to-date on industry trends, technical digital…

Goldman Sachs megatrends
L2Tidings: What We’re Reading 5-25-2015

This week’s roundup of interesting SEM trends and industry news includes must-know digital trends from Silicon Valley’s Mary Meeker, the global auto industry’s “megatrends” and Google’s I/O Conference update regarding app install ads. We stay up-to-date on industry trends, technical digital marketing applications and creative…

online reputation management
L2Tidings: What We’re Reading 5-18-2015

This week’s roundup of interesting SEM trends and industry news includes the Google Buy Button and how that can affect retail sales, Google’s “quality” update, and how mobile website browsers are preferred among consumers opposed to their App counterparts. We stay up-to-date on industry trends, technical…

Google algorithm
L2Tidings: What We’re Reading 5-11-2015

This week’s roundup of interesting SEM trends and industry news includes Bing’s version of Mobilegeddon, Facebook’s attempt at increasing user engagement on mobile devices and new insight on how Google crawls Javascript codes. We stay up-to-date on industry trends, technical digital marketing applications and creative advancements….

Google Emojis
L2Tidings: What We’re Reading 5-4-2015

This week’s roundup of interesting SEM trends and industry news includes Apple’s search engine entrance, competitive PPC and competition domination and how Google started and stopped displaying Emojis in SERPs.  We stay up-to-date on industry trends, technical digital marketing applications and creative advancements. See What We’re…

L2Tidings: What We’re Reading 4-27-2015

This week’s roundup of interesting SEM trends and industry news includes why businesses should invest their SEO work in building high quality links, why optimizing for all search engines is beneficial, and how URL structure may (or may not) assist in search engine rankings. We…

PPC Marketing to Make Content go Viral
L2Tidings: What We’re Reading 4-20-2015

This week’s roundup of interesting SEM trends and industry news include Facebook’s entrance into the “local” search market, Google’s mobile update and its effect on paid ads & funding for an algorithm that will attempt to eliminate Internet trolls. We stay up-to-date on industry trends,…

Real Marketing In SEO: Building Links For Your Audience
L2Tidings: What We’re Reading 4-17-2015

This week’s roundup of interesting SEM trends and industry news include clarification from Google regarding mobile-friendliness and search results, online community engagement tips and 10 interesting digital marketing trends this week! L2TMedia is a digital marketing solutions agency in Evanston, IL and is a national…

Google Mobile Update April 21
L2Tidings: What We’re Reading 4-10-2015

This week’s roundup of interesting SEM trends and industry news include Google’s latest mobile update, link risk management, Kelley Blue Book’s “Best Family Cars 2015” and more! L2TMedia is a digital marketing solutions agency in Evanston, IL and is a national provider to businesses and brands….

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Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting l2tmedia.com or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.


If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.


Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to info@l2tmedia.com, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.