Pay-Per-Click (PPC)

Why Choose L2T to Manage Your PPC Campaigns?

There are a number of reasons businesses choose to bring their marketing campaigns in-house and why others choose to outsource. We believe it’s in your business’ best interest to outsource your campaigns to achieve the best results and have a solid, dedicated team to depend on.

Paid Search & Optimal SERP Positioning

There are many types of campaigns that make up a pay per click advertising strategy. The 3 basic campaign types that L2TMedia Paid Search Specialists and I run for dealers are Branded, Regional and New Car. As these campaigns have different goals and attributes, they…

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Specific Audience Targeting with Google Customer Match

For years, traditional and digital marketers collected as much information as possible about customers. In the last 15 years digital advertising has created the opportunity to harness the power of the email address. Email-focused tactics include e-blasts, promotions and coupons, newsletters or even customer loyalty…

Programmatic Media Buying: What’s the Buzz?

We’ve all heard it before: marketing is most effective when you have achieved the three R’s: deliver the right message to the right person at the right time. For a business, the real challenge is doing that accurately, in real time and at scale. Technologies…

How To Sell Cars on Mobile With Paid Search and Display

This year, mobile ad spend for US businesses accounts for 31% of global mobile ad spend, projected at $189.06 billion. As American consumers increasingly search for information and interact with brands on the go, advertisers have been tasked with delivering their message in real-time—exactly where…

Make The Most of Your Paid Ads with Callout Extensions

Incentives and current offers can be exceptionally effective conversion tools for your paid search (PPC) campaigns. Google has rolled out a new ad extension called “Callouts” that allows you to add even more text to your ad to spotlight incentives, offers, and sales, and highlight…

The Big Change in Google Video Advertising

Video advertising is one of the fastest growing forms of digital marketing. Online shoppers are giving more of their time and attention to video content. This is very apparent to auto shoppers: According to a recent survey, 84% of video researchers plan to watch auto…

Is My Paid Search Advertising Successful?

One of the most challenging aspects of client education is pinpointing exactly what makes a paid search campaign successful. Google AdWords and Google Analytics provide a wealth of data, which can be very useful, but often distracts from the primary focus: comparing Pay Per Click…

10 Reasons To Bid On Your Dealership Name

 “It’s very important for a brand to have an identity through the years, but it’s very important as well to evolve because times change so fast.”                    Donatella Versace  Have you ever asked yourself one of these two questions? Why should I spend money on…

Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources and dollars should be allocated to capturing these consumers. According to the Association of Hispanic Advertising Agencies,…

Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.

If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.

Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.