Pay-Per-Click (PPC)

conversational voice search on samsung galaxy s8
Conversational Search Is Changing the Game in Paid Search and SEO

It’s no secret that smartphones have shaken up digital marketing. With the introduction of mobile web browsing, action can be taken anytime, anywhere, so the purchase funnel is much smaller than it was 10 years ago. In the past few years, hands-free web browsing and…

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Your Website Provider Could Be Bad For Your SEO

Is the one-stop-shop promised by dealer website providers too good to be true? Dealership website providers have expanded to fill the demand for more digital marketing such as paid search and SEO, but does that truly benefit their clients? Many providers just added paid search…

Person holding a mobile phone with mobile search ads expanded.
Special Report: Advanced Audience Solutions Can Help You Make More Sales

In today’s challenging sales market, the need for more effective advertising is greater than ever. Last month, L2TMedia and Google led a webinar called More Effective Search Advertising Using Advanced Audience Solutions. In it, they discussed how dealerships can market smarter by targeting car shoppers…

Advertising on Bing Captures More Car Shoppers

Bing may not be the first thing you think of when you hear “paid search,” but as it turns out, Bing is bigger than you think–accounting for 43 percent of all automotive clicks. With over ½ of the U.S. population using it for search, is…

Why Choose L2T to Manage Your PPC Campaigns?

There are a number of reasons businesses choose to bring their marketing campaigns in-house and why others choose to outsource. We believe it’s in your business’ best interest to outsource your campaigns to achieve the best results and have a solid, dedicated team to depend on.

Paid Search & Optimal SERP Positioning

There are many types of campaigns that make up a pay per click advertising strategy. The 3 basic campaign types that L2TMedia Paid Search Specialists and I run for dealers are Branded, Regional and New Car. As these campaigns have different goals and attributes, they…

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Specific Audience Targeting with Google Customer Match

For years, traditional and digital marketers collected as much information as possible about customers. In the last 15 years digital advertising has created the opportunity to harness the power of the email address. Email-focused tactics include e-blasts, promotions and coupons, newsletters or even customer loyalty…

Programmatic Media Buying: What’s the Buzz?

We’ve all heard it before: marketing is most effective when you have achieved the three R’s: deliver the right message to the right person at the right time. For a business, the real challenge is doing that accurately, in real time and at scale. Technologies…

How To Sell Cars on Mobile With Paid Search and Display

This year, mobile ad spend for US businesses accounts for 31% of global mobile ad spend, projected at $189.06 billion. As American consumers increasingly search for information and interact with brands on the go, advertisers have been tasked with delivering their message in real-time—exactly where…

Make The Most of Your Paid Ads with Callout Extensions

Incentives and current offers can be exceptionally effective conversion tools for your paid search (PPC) campaigns. Google has rolled out a new ad extension called “Callouts” that allows you to add even more text to your ad to spotlight incentives, offers, and sales, and highlight…

The Big Change in Google Video Advertising

Video advertising is one of the fastest growing forms of digital marketing. Online shoppers are giving more of their time and attention to video content. This is very apparent to auto shoppers: According to a recent survey, 84% of video researchers plan to watch auto…

Is My Paid Search Advertising Successful?

One of the most challenging aspects of client education is pinpointing exactly what makes a paid search campaign successful. Google AdWords and Google Analytics provide a wealth of data, which can be very useful, but often distracts from the primary focus: comparing Pay Per Click…

10 Reasons To Bid On Your Dealership Name

 “It’s very important for a brand to have an identity through the years, but it’s very important as well to evolve because times change so fast.”                    Donatella Versace  Have you ever asked yourself one of these two questions? Why should I spend money on…

Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources and dollars should be allocated to capturing these consumers. According to the Association of Hispanic Advertising Agencies,…

The Importance of Ad Extensions for Mobile Search

Mobile searches continue to increase in numbers year over year and we are close to the tipping point where mobile will actually be the device of choice for paid search clicks. Back in March of this year, Matt Cutts was quoted as saying he “wouldn’t…

Google Takes Local SEO for a Ride with Carousel

As an agency that primarily serves small to mid-size businesses, staying on top of developments that affect local ranking is paramount to the SEO team at L2TMedia. A little over a year ago, Google shook up the search engine results page (SERP) with the introduction of the Carousel, a strip of up to 20 local business listings shown as tiles at the top of the results page.

Updated Features From Bing!

If you were not paying close attention, you may have missed some awesome features that Bing recently rolled out.  These new options provide more flexibility in: Radius targeting Ad scheduling Zip code targeting The minds at Bing have even crafted a new Geo Location report…

How L2TMedia Prepares Our Clients for Google Updates

Google recently updated its algorithm to provide more useful, relevant and accurate local search results that emphasize more about the searcher’s location in traditional search results and local maps.

What do you need to know about Google Pigeon?

Carrier pigeons have long been known for their uncanny ability to find what they’re searching for, delivering messages up to 100 miles away. Like these homing pigeons, Google is famous for finding you what you search for, and its local search algorithm update last month is another step toward bringing you the most useful results possible.

Google or Bing

Through the magic of advertising, generations of Americans have had heated debates over questions like: great taste or less filling? Coke or Pepsi? and vanilla or chocolate?. As we move into the digital age, these questions evolve. Bing recently released their Bing it on campaign where they ask users to do a blind search test to see if they prefer the results on Google or Bing.

Making a Good Impression (Share)

Knowing and understanding metrics is one of the most important aspects of running a Paid Search account. Creating campaigns with excellent results is paramount to an account’s success, but knowing what those results mean and how to make decisions based on them is equally important.

Enhanced Campaigns: 2 Months In & No Turning Back

If you are not a PPCer by trade, the news of enhanced campaigns within Google’s AdWords platform probably meant very little to you. You may have been alerted to a few simple changes to your account, but nothing seemed to be too outlandish…unless of course you ARE a PPC enthusiast, in which case you were OUTRAGED.

Love at First Sitelink

While Google may not reveal the exact formula they use to calculate quality score, they readily admit that Click-Thru-Rate (CTR) is the number-one factor in the determination. With this in mind, the first question any advertiser using Google should ask is: What is the most important thing that I can do to improve my account’s CTR?

Quality Scores and How Poor Account Management Can Stay to Haunt You

As Google strives for extreme paid search relevancy for all searches, they continue to place emphasis and importance on Quality Scores.  A Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.  Each keyword gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest. The Quality Score is recalculated every time your ads are eligible for the ad auction, which can potentially happen many times a day. 

Dealerships use Google Adwords to view the competitive landscape

Last month, Google announced a new feature that allows advertisers to see what your competitors are bidding on for specific keywords in your AdWords account. The goal of the tool is to give advertisers a view into the keyword auction.

The Largest New Car Dealer in the US?

Pay Per Click specialists everywhere test out hundreds of different combinations of words and phrases to draw in an audience’s attention. In any given Google search, paid ad copy is the first glimpse of results a user will see, so it must be riveting, insightful, inviting, exciting…you get the idea.

The Immediacy of Mobile Automotive Search

Part of every marketer’s job is to try and find a way into the consumer thinking process and take advantage of how it operates. Some of this includes determining target markets, where people are located in the buying process and what point will ultimately lead to the sale. Luckily studies are often completed in order to provide bridges over the gap between consumer and provider. One study in particular helps us to understand the smartphone user of today’s automotive mobile shopper.

Mobile Phone Search On the Rise

The Internet has done some pretty incredible things for the evolution of our society and the technologies we use. From remote sales to mobile email, the Internet continually inspires innovation.

Jay Per Click: Mobile Website Design For the Common Man

More and more people have smartphones these days, and that means mobile search opportunities are skyrocketing. Is your business website mobile friendly? Jay breaks down some of the most important steps in perfecting your mobile presence.

Jay Per Click: To Pay or Not to Pay? The Branded Term Debate

Should your PPC campaign spend on branded terms? If you’re already ranking for your own company name organically, what are the advantages of PPC ads for the same term? Jay tackles all this and more in this insightful look into the branded term debate.

Added Value: L2T’s PPC Approach

Generic advertisements are often be ignored by potential customers. Fortunately at L2T, we provide monthly customizations to our PPC campaigns to maximize our client’s PPC presence. Andrew is here to explain why we’re awesome at what we do.

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