Reputation Management

Webinar: How Social & Reviews Complete the SEO Puzzle

Join SEO Manager Nikki Paladino and Senior Social Media Specialist Danielle Naselli as they explain how you can connect with your customers using social media sites and encouraging reviews, all while boosting your website’s SEO value.   We will discuss the importance of using social…

The Business Case for Reputation Management

Shortly after graduating from college I worked for Target as a Loss Prevention manager. One of my favorite parts of the job was the amount of interaction I got walking the sales floor – helping guests find items, answering any questions they had, or simply…

Yahoo Partnership with Yelp

Yelp and major search provider Yahoo announced a partnership on Wednesday. In an effort to improve the quality of its local search results and increase traffic, Yahoo is now integrating Yelp’s data into their Local Search results and Yahoo Maps. With the addition of Yelp reviews, Yahoo users will now have access to more business listings, more photos and more reviews in Local Search and Yahoo Maps.

Drive Customer Engagement Past the Point of Purchase

Digital tools have radically changed the way we view the customer buying cycle. Is your business making the most of its digital strategies? Are you driving customer engagement even after customers have left the dealership?

Zagat Ratings Updated for Google+ Local Listings

Last week, Google unrolled an update to all Google+ Local Pages that is definitely worth digging into. The change seems mostly cosmetic at this point but could foreshadow some changes to come regarding the Zagat rating we’ve (almost) gotten comfortable with the past five months.

Google+ Reviews: Why do they disappear?

This has been a huge source of concern and panic from businesses lately.  You work hard to drive authentic, positive reviews from satisfied customers, but they won’t stick!  Frustrating doesn’t even begin to describe it.

Google+ Local Includes Option to Merge with Google+ Business

If you’ve worked with Google+ Local (previously Google Places) in the past, you know that there is virtually no customer support for the overabundance of issues that occur month over month.  Instead, we troll through the Google Places Help Forum to get the latest information on G+ Local and gripe about what isn’t working.

How to Deal with Negative Online Reviews

Are poor reviews truly that bad for business? Our Senior Social Media and Reputation Management Specialist gives us his take on the issue while outlining best practices to dealing with negative online reviews.

Quick Thoughts on the Google Places Review Changes

As you probably have figured out by now, Google Places no longer incorporates third-party review sites into its star rating and number of listed reviews – not on Places pages and not in search results. And I have some quick thoughts on the matter for auto dealers.

Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.

If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.

Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.