Search Engine Optimization (SEO)

digital seo
External Linking: Increase Your SEO Mojo

Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions…

conversational voice search on samsung galaxy s8
Conversational Search Is Changing the Game in Paid Search and SEO

It’s no secret that smartphones have shaken up digital marketing. With the introduction of mobile web browsing, action can be taken anytime, anywhere, so the purchase funnel is much smaller than it was 10 years ago. In the past few years, hands-free web browsing and…

Graphic showing different SEO components
Your Website Provider Could Be Bad For Your SEO

Is the one-stop-shop promised by dealer website providers too good to be true? Dealership website providers have expanded to fill the demand for more digital marketing such as paid search and SEO, but does that truly benefit their clients? Many providers just added paid search…

SEO and Google graphic
SEO in 2017: What It Takes To Achieve Organic Growth

Search Engine Optimization, or SEO, is a strategy to help your website to be seen in search engine result pages (SERPs). Years ago, creating a web page and throwing a bunch of keywords on there was good enough to help you get to the top….

Why Consistent Citations Are Important For Your Dealership’s SEO

These days, most digital marketers will tell you that search engine optimization (SEO) is crucial in creating an effective digital marketing strategy for your retail business. From backlinks, to new website content, to social media engagement and beyond, pretty much all of your dealership’s online…

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Google Supercharges the Mobile Web with AMP

Google is always trying to improve the search game to make it easier for users. The newest Google-backed experiment is a product called the Accelerated Mobile Pages Project (AMP). You may have noticed AMP pages appear in search results on a mobile device, but you…

Lock Securing Web Traffic
Security by Google: How Google is Changing Analytics

It is the final frontier and last bastion of freedom. That is how many people see the Internet. With a drastic shift to mobile searches, security and privacy are often on the minds of many users. Google has heard the cry and has revamped their…

Webinar: How Social & Reviews Complete the SEO Puzzle

Join SEO Manager Nikki Paladino and Senior Social Media Specialist Danielle Naselli as they explain how you can connect with your customers using social media sites and encouraging reviews, all while boosting your website’s SEO value.   We will discuss the importance of using social…

Preparing for the Future of Search: Optimizing for Voice

Consumers are always looking for answers, whether that be through general information or to seek a product or service to answer their questions on mobile devices. Thanks to the increasing popularity of Apple’s Siri, Microsoft’s Cortana and Google Now, consumers are able to find answers…

Meta Descriptions and SEO: Important or Not?

Autumnal-inspired coffee beverages are all the rage right now – but finding where to find a truly unique, searing hot latte with no foam and extra pumpkin spice can be challenging. That’s why many coffee lovers take to Google to find coffee vendors that provide this…

Digital Dealer Presentation: Is Your SEO Working Effectively?

Are you attending Digital Dealer 19 in Vegas Oct 5-7, 2015?   Our very own Nicole Gignac, VP of Sales, and Nikki Paladino, SEO Manager, will present “Is Your SEO Working Effectively?”  With all of the latest Google algorithm updates, best practices for SEO have…

Yahoo and Bing Search Engines
What to Look For in an SEO Provider You Can Trust

Different professionals win their customers’ trust in different ways. For a doctor, say, or a mechanic, there are credentials: certifications and advanced degrees. Things aren’t always so cut-and-dry in the digital marketing world, where many professional roles are multidisciplinary. So how do you know if…

100 Industry Influencers Share Their Predictions

Wonder what the Future of SEO looks like? Take a look at the Zerys report:  What’s the Future of SEO? 100 Industry Influencers Share Their Predictions.   L2TMedia’s own SEO Supervisor Nikki Paladino included her predictions on page 17.  

Why Mobile SEO Matters More than Ever

On April 21st, Google will change the search experience for mobile users by expanding its search algorithm to reward sites that are mobile friendly. With this update to its search algorithm, Google will either display or not display pages based on their mobile friendliness. But…

Is My Paid Search Advertising Successful?

One of the most challenging aspects of client education is pinpointing exactly what makes a paid search campaign successful. Google AdWords and Google Analytics provide a wealth of data, which can be very useful, but often distracts from the primary focus: comparing Pay Per Click…

Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources and dollars should be allocated to capturing these consumers. According to the Association of Hispanic Advertising Agencies,…

Google Takes Local SEO for a Ride with Carousel

As an agency that primarily serves small to mid-size businesses, staying on top of developments that affect local ranking is paramount to the SEO team at L2TMedia. A little over a year ago, Google shook up the search engine results page (SERP) with the introduction of the Carousel, a strip of up to 20 local business listings shown as tiles at the top of the results page.

Google Penguin 3.0 – What Does It Mean For You and Your Website

On Friday, October 17th 2014, Google announced another Google Penguin algorithm update. The purpose of this algorithm is to minimize the presence of websites who take part in spammy link building practices in search engine results pages (SERPs).

L2T Media’s SEO Product Gets (More) Local Along With Google Pigeon

At L2TMedia, we make a point of staying informed of all Google updates and changes, so we can ensure that our SEO packages align with these updates. In light of Google’s most recent Pigeon update, we have decided to make some upgrades to our current…

SEO Content and Meta Data: What is Best?

When you sit down and search for something on Google, you receive a list of search results. More often than not, you will click on the first site listed. This is where Search Engine Optimization (SEO) comes in. Using a variety of strategies, a savvy SEO specialist can work to improve a website’s visibility in Google search results.

How L2TMedia Prepares Our Clients for Google Updates

Google recently updated its algorithm to provide more useful, relevant and accurate local search results that emphasize more about the searcher’s location in traditional search results and local maps.

What do you need to know about Google Pigeon?

Carrier pigeons have long been known for their uncanny ability to find what they’re searching for, delivering messages up to 100 miles away. Like these homing pigeons, Google is famous for finding you what you search for, and its local search algorithm update last month is another step toward bringing you the most useful results possible.

Content Still Reigns

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.” (1) Bill Gates wrote those…

Ditch the Chimps: SEO Then and Now

The Infinite Monkey Theorem postulates that if enough chimpanzees are placed in a room with enough typewriters, eventually one will inevitably bang out a known text:  Think Shakespeare or the opening lines of R. Kelly’s Trapped in the Closet.

The Many Benefits of an Optimized Google+ Page

What can I do to make sure I am getting the most SEO value out of my Google+ Page?
As Google releases more updates to their products, creating and maintaining a fully optimized and active Google+ page should become a larger part of your company’s SEO efforts. 

Social Signals & SEO: How I Learned to Stop Worrying and Embrace Sharing

In September 2013, Google announced Hummingbird, the newest iteration of its search algorithm. It was a complete overhaul of the engine, a brand new motor. While this initially created a scramble to identify what this meant for SEO best practices, it was soon realized that not only had the change already been in effect for over a month, but also that the existing core tactics (relevant content, keyword optimization, generating inbound/outbound links and up-to-date listings in trusted local directories) were still viable. If anything, Hummingbird further entrenched them.

Quick and Easy SEO Audit

Want to know if your current SEO provider is following SEO best practices? Trying to figure out if your website needs SEO in the first place?

You don’t have to be an SEO expert to tell whether your site is following SEO best practices. I have put together steps for auditing the four main concerns of SEO, and the questions to ask yourself in the process. Your answers to these questions should give you a clear idea of where your website stands, and whether you need help with your SEO.

Google’s Hummingbird Update

Last week, on the day before celebrating their 15th birthday, Google announced Hummingbird as the most dramatic update to their organic ranking algorithm since 2001.

Two Schools of SEO: Onsite vs. Offsite

SEO is a confusing and many-headed beast, much like the ancient Hydras of lore, or Joan Rivers. Essentially there are two primary ways to impact your site’s search engine rankings.

Do PPC and SEO Go Together?

Certain things just go together: peanut butter and jelly; Tango and Cash; Jay Cutler and Smokin’… there’s a whole world of combination platters out there.

New Google Webmaster Tools to Help Your SEO Campaign

It’s been a busy year for Google, and that means it’s been a busy year for the SEO team at L2T. With major algorithmic updates like Penguin impacting search engine rankings, it was only a matter of time before Google came through with some helpful information for online marketers.

What Does Google’s Penguin Update Mean For Your Website?

Just last month, we took a look at the latest news surrounding Google’s “over-optimization” penalty.  It was our understanding at the time that Google was planning some big changes for organic search.

On April 24th, these changes came to light in the guise of Google’s “Penguin Update.”

How Google Location Insertion Can Help Your Automotive Ad Copy

Google recently announced a very powerful feature for local auto dealers.  Google will now allow the dynamic insertion of location information within the Google Ad Copy. This insertion information could be the city, zip code, or phone number.  Auto Dealerships that serve many locations can now feature localized AD Copy. This is very important because over 20% of Google searches have local intent.

Is Your Car Dealership Wasting the Power of Page Titles?

Let’s imagine a hypothetical car dealership. They’re putting on a huge sales event on one of their lots and they plan to advertise like maniacs. This is their biggest selling event every year.

Naturally, Hypothetical Auto Group begins putting together promotional flyers.

Why is SEO an Ongoing Investment?

The SEO team here at L2TMedia got a really good question from one of our clients recently: Why do we offer SEO as an ongoing monthly product instead of a one-time, annual optimization? Would it be enough to optimize your site one-time and let it roll for a year or so?

Can You Do Too Much SEO? What Google Means by ‘Over-Optimization’

Every once in a while, Google announces HUGE IMPENDING CHANGES that throw the search-optimization world into a tizzy.

This recently occurred when Google’s Matt Cutts said Google was working on an “over-optimization” penalty. The penalty – which is reportedly rolling out in the coming weeks – would impact sites that are attempting to manipulate their SEO performance a little too overtly. According to Cutts:

Google Places Pages Kick the Bucket: Introducing Google+ Local

As many of you are already aware, Google has finally made the first step toward a more unified social and local search product.  Google+ Local has replaced those pesky Google Places Pages that we’ve grown to despise in the digital marketing world.  Are the days of duplicate, disappearing, and downright screwy listings behind us? 

Local Search: The Good, The Bad and The Future

The World Wide Web, while forever expanding, has actually just gotten smaller. How? With Google Places! Jason explains the benefits and drawbacks to the latest in search engine innovation. Follow his expert advice, and how it’ll impact your dealership …

Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.

If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.

Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.