FCA Digital

L2TMedia is a Certified Partner for FCA Digital

The Digital Ad Package and SEO packages are eligible for
100% Promotional Allowance Program (PAP) reimbursement.

GET A FREE DIGITAL ANALYSISOR ENROLL NOW

DIGITAL AD PACKAGE

If you’re not there, your competition will be.

We implement highly targeted campaigns.

By running a mix of Paid Search and Display Campaigns, you’re building awareness for your brand and positioning yourself in front of car shoppers, when they’re looking to convert. More and more shoppers are starting their research online so it’s important to be there – the Digital Ad Package lets you do just that.

INCLUDES
  • Customized, dynamic ad copy
  • DNI (Dynamic Number Insertion)
  • Around-the-clock bid management
  • Google Analytics setup & monitoring
  • Competitor and keyword research
  • Direct navigation
  • Geo-targeting
  • Trademark infringement monitoring
  • Custom display ad creative with corresponding landing page
  • Ad operations setup and management
  • Remarketing pixel placement
  • Analytics integration
  • Ongoing media optimization
  • Comprehensive reporting on key metrics

SEARCH ENGINE OPTIMIZATION

Make sure Google knows who you are so you’re appearing for all relevant searches.

You may not know

Google’s organic ranking algorithm contains more than 200 variables that are updated in real-time. Because of this, we’re constantly evaluating our tactics to ensure they reflect those that will help your site achieve and maintain strong organic visibility.

MAINTENANCE
Optimize all major local citations
Structured data updates for local business information
Keyword research
Website analysis & analytics
Setup & monitor Google & Bing Webmaster Tools
Create blog & 2 blog posts/mo. 
Optimize on-site content 1X/mo.
Create custom website page w/engaging images/buttons (1 page/mo.)
Off-site linking (4 posts/mo.)
Organic report measuring: organic traffic, key organic metrics, local citations/backlinks
BASIC
Optimize all major local citations
Structured data updates for local business information
Keyword research
Website analysis & analytics
Setup & monitor Google & Bing Webmaster Tools
Facebook & Twitter page set-up
Create blog and 2 blog posts/mo. 
Optimize on-site content one page/mo.
Create custom website page w/engaging images/buttons (1 page/mo)
Off-site linking (6 posts/mo.)
Organic report measuring: organic traffic, key organic metrics, local citations/backlinks
STANDARD
Optimize all major local citations
Structured data updates for local business information
Keyword research
Website analysis & analytics
Website analytics
Setup & monitor Google & Bing Webmaster Tools
Facebook & Twitter page set-up
YouTube set-up & optimization
Create blog and 3 blog posts/mo.
Optimize on-site content 2 pages/mo.
Create custom website page w/engaging images/buttons (2 pages/mo.)
Off-site linking (8 posts/mo.)
Organic report measuring: organic traffic, key organic metrics, local
ADVANCED
Optimize all major local citations
Structured data updates for local business information
Keyword research
Website analysis & analytics
Website analytics
Setup & monitor Google & Bing Webmaster Tools
Facebook & Twitter page set-up
YouTube set-up & optimization
Create blog and 4 blog posts/mo. 
Optimize on-site content 3 pages/mo.
Create custom website page w/engaging images/buttons (3 pages/mo)
Off-site linking (10 posts/mo)
Organic report measuring: organic traffic, key organic metrics, local

YOUTUBE ADVERTISING

Just because your video is on YouTube, doesn’t mean it’s being viewed.

REACH YOUR TARGET AUDIENCE: CAR SHOPPERS

With two unique formats – in-stream (pre-roll) and in-display – TrueView Advertising offers a simple and cost-efficient way to place your video in front of consumers who may be interested in your content.

What’s the best part?

You only pay when they watch 30 seconds or the full video – whichever comes first. Use the number one online video site and second largest search engine to your advantage by launching a TrueView Advertising campaign today!

WHY?

#1 online video site (captures 80% of total video audience)

2nd largest search engine

3rd largest website with 17B+ monthly page views

43% of YouTube users have taken action as a result of seeing an auto-related video on YouTube; 42% watch car demos

Brand recall increases 24% by adding your TV commercial to YouTube

ENROLL NOW

SOCIAL MEDIA

Connect with your future customers.

Social Media has become so critical to businesses and their customer relationships. After all, 84% of auto shoppers are Facebook users and more than half said they are influenced by a dealer’s Facebook page. By building a large fan base, you create advocates who endorse your messages to all their friends, family and community, connecting you to your future customers.

INCLUDES
  • Receive an online social media assessment and implementation plan
  • Meet monthly with your dedicated Social Media Product Specialist
  • Receive custom Facebook creative for your cover and profile photo
  • Facebook coupon, fan-only offer, can be updated 1X per month
  • Manage topics for Facebook posts
  • 15 Posts for Facebook and Twitter per month
  • Setup Facebook/Twitter RSS connection feeds
  • Engage with local community through targeted “tags” in posts, comments and Likes
  • Create Twitter and YouTube custom channels and profile skins
  • Monitor Facebook and Twitter
  • Monitor Facebook reviews
  • Integrate social media icons on your website
  • Comprehensive reporting on Likes, Viral Reach and Page Consumption

REPUTATION MANAGEMENT

It follows you everywhere, you can’t ignore it.

To help understand why managing your dealership’s online reputation is so critical, think about this: 67% of car buyers use online reviews when selecting a dealership and 4 out of 5 customers change where they shop based on negative reviews!

Instantly rectify the situation.

To help understand why managing your dealership’s online reputation is so critical, think about this: 67% of car buyers use online reviews when selecting a dealership and 4 out of 5 customers change where they shop based on negative reviews!

INCLUDES
  • Receive an online reputation assessment & implementation plan
  • Monthly call with your dedicated advisor to discuss strategy
  • Receive a customized review portal with a branded Domain
  • Claim, manage, and monitor 4 review sites
  • Receive alerts for positive and “Hot Issue” negative reviews
  • Respond to all negative “Hot Issue” reviews
  • Optimize Google My Business page
  • Continuously monitor web chatter and provide alerts
  • Receive 2,500 custom, printed cards for your staff to promote the review portal
  • Comprehensive reporting on key metrics
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Privacy Policy

L2TMedia takes your privacy seriously and is committed to safeguarding your privacy online. This Policy is effective on January 1, 2016.

Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

L2TMedia respects the privacy of individuals who visit our website, send us email or participate in features/services we offer online. L2TMedia collects information online primarily to provide our visitors with a more relevant experience on our sites.

By visiting l2tmedia.com or using our products, you agree to the terms of this Privacy Policy. L2TMeida is the sole owner of the information collected on this site. We collect personal information that you submit to us voluntarily. We do not sell or rent personal information to anyone, and will not share it with third parties.

As you use our site or products, certain passive information may also be collected, including your Internet Protocol address, browser type and operating system. We also use cookies, web beacons and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. This type of information is collected to make our products more useful to you. We collect the domain name and email address (where possible) of visitors to our web page, the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit and user-specific information on what pages consumers access or visit.


If you do not want to receive email from us in the future, follow the unsubscribe instructions included in those emails or you can contact us via one of the methods listed below. Persons who supply us with their telephone numbers online will only receive telephone contact from us. If you do not wish to receive telephone calls, please let us know via one of the contact methods below.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us via one of the methods listed below. Upon request we provide site visitors with access to contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access and correct this information by contacting us via one of the methods listed below. Upon request we offer visitors the ability to have inaccuracies corrected in their contact information. If you feel that this site is not following its stated information policy, contact us at the methods listed below.


Contact Methods

If you have questions concerning this Privacy Policy, contact us by email to info@l2tmedia.com, calling 888.227.1132 or writing to us at L2TMedia, 1840 Oak Ave., Evanston, IL 60201.