Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!
How Do You Choose Content For Auto Dealerships?
By now, you may have heard the adage that “content is king!” While this is hotly debated in the SEO world, we believe that content is, at least, the driving force behind the scenes. Without content, what is a website or what is the purpose of anything we do? Content is a broad term, but for many auto dealerships, they may be wondering what an automotive online digital marketing company can do for them. Our content team is hard at work to help our clients find the right kinds of topics. While the different makes and models are the star of the show, there are other content ideas that can help your business stand out from the competition.
- Set Yourself Apart
- Part of an auto dealer’s digital content marketing strategy should be focused on what makes them different. Think about your customers and the types that come in. Do you cater to many families? Do you serve clients who need to do business while at your dealership? This is your opportunity to let your audience know that you cater to them. Let them know about children play areas or the free Wi-Fi and coffee. It may be these little subtleties that you offer which may put you above your competition in a customer’s eyes.
- You Offer More Than Just Cars
- While the cars are certainly important, you can tailor content around what people need to know. Do you offer express car service for oil changes or alignments? Do you offer competitive coupons? Can you do painting or auto body work? Are your technicians certified? There are many questions that people research before bringing in their vehicle for service. Let your audience know how you can answer their questions and provide the needed resources they seek.
- Be Human
- Writing a blog or creating a page for your automotive SEO efforts around things your dealership does is important. Perhaps you are sponsoring a run or helping a local charity. Getting involved, and letting your customers know, helps to show the “human” side of your dealership. Share your content that isn’t about the cars and get involved in the discussion. This will alert your fans, or even the non-fans, that your business is more than just a name. You might also try a tutorial video or offer first impressions of a test drive. Record yourself and put it on YouTube.
Content does not have to stick to car stats and pictures. People have many different interests and they like to see that a business has like-mindedness for their passions. Set yourself apart and write about anything and everything that you do. Don’t ignore the cars, but there are other aspects of your dealership that people like. The content team here at L2TMedia, your digital marketing strategy experts, can help you to write meaningful content for all aspects of your business.
Do you have questions for our experts? Ask here!