This week’s roundup of interesting digital marketing trends and industry news includes what car amenities will be popular in 2018, a breakdown of voice search ranking factors, and what you can expect with YouTube’s new live streaming tools. See What We’re Reading below!
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed. Both tools aim to give marketers clear visuals to help them get buy-in from stakeholders for investments in mobile site speed. Click above to learn more from Search Engine Land.
YouTube Adds New Live-Streaming Tools, Including Monetization Options. This week, YouTube has announced a range of updates for their live-stream offering. For more information from Social Media Today, click on the image above.
Study: 11 voice search ranking factors analyzed. Some of the findings confirm and some upend conventional wisdom. Click on the photo above to read more from Search Engine Land.
Six steps to improving your local search strategy. With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization factors in 2018. To learn more from Search Engine Watch, click on the above image.
Google report reveals car amenities to watch. The report takes a dive into the vehicle tech and accessories revealed by Google Search data to be of interest to consumers. Click on the image above to read more from Auto Remarketing.
Keeping up with technical SEO. Trying to keep pace with all the changes and new developments in technical SEO? For more information from Search Engine Land, click above.