Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, we read about BMW’s new partnership with dairy farms, why local dealership inventory is starting to appear in search results, and Google’s new product reviews update.
Google Search Console: How Accurate is the Average Position Metric? Though Google Search Console’s average position metric gets its data from actual results that are shown to users, some URLs may fluctuate in rank due to geo-targeting or short-lived visibility in search. Click the photo to find out how URLs in Google Images may also affect search rankings.
BMW Celebrates Earth Day By Working With Cows. BMW has been hard at work giving back to the planet by partnering up with dairy farms in California to feed more renewable energy back into the state’s energy grid. Learn how the amount of energy generated on the farms can offset charging emissions by clicking the photo.
Google local car dealership inventory search results. In recent weeks, Google has started displaying local auto dealership inventory in its search results, testing whether or not dealers get more qualified leads that way. Click above to see how vehicles from local dealerships appear in search results.
Ford, Volvo EVs Get Top Safety Pick as IIHS Declares EVs Safe Overall. Not only has the IIHS given Top Safety Pick designations to the Ford Mustang Mach-E and the Volvo XC40 Recharge, but it has also released data claiming that electric cars are just as safe as conventional gas-powered vehicles. Learn how vehicles earn Top Safety Pick designations by clicking above.
Google product reviews update is done rolling out. After first launching two weeks ago, Google’s product reviews update has officially finished rolling out, with search results now displaying higher-quality review content compared to before. Click the photo to learn how these new product reviews could improve your search ranking.
VW Explains Why Its SUVs Always Start With The Letter T. With the recent release of the Volkswagen Taigo, the German automaker has released an explanation as to why all of its SUVs begin with the letter “T,” and you may be surprised by the answer. Find out why Volkswagen gives its SUVs names that start with “T” by clicking the photo.