This week’s roundup of interesting digital marketing trends and industry news includes Hyundai’s new partnership with Amazon, why more people are shopping for cars on their phones, and how podcasts could be the next big thing for reaching consumers. Find out more about what we are reading this week below!
Artificial intelligence for marketers. AI allows consumers to access the information they want quickly and efficiently. Click on the above photo for the full article on Search Engine Watch.
Hyundai launches digital showroom on Amazon. Hyundai hopes to separate itself from other manufacturers by building upon the Amazon platform. For more info from Automotive News, click on the image above.
Dealer lots see mobile shopper uptick. Data from shopper revealed interesting trends in how drivers are shopping for cars. Click on the photo to learn more from Auto Remarketing.
Make YouTube Videos More Searchable With Hashtags. YouTube now displays hashtags on videos that can help users search for and discover other videos about the same topics. To read more from Search Engine Journal click on the photo above.
Google Shows Which Search Queries are Used to Find a Google My Business Listing. Googles notes that it will not track every single term used to find a business listing, only the terms that are used most often. Click on the photo above for more info from Search Engine Journal.
Podcasts More Popular than Blogs. The implication is that it may be time to consider how podcasting fits into consumer outreach and whether blogging is still useful. For more from Search Engine Journal, click on the image.