L2T Blog

L2Tidings: What We’re Reading 5-1-17

on May 5, 2017

This week’s roundup of interesting digital marketing trends and industry news includes Google testing a new local ad carousel, the psychology of language for paid search, and the newest addition to the marketing mix’s Ps. See What We’re Reading below!

Google Testing New Local Ad Carousel in Mobile Search Results. Google is testing a new format for the local “Nearby Businesses” ads. Click on the above image to read the full article on The SEM Post.

 

Is Google testing its own jobs search engine? In the market for a new job? Google appears to be testing a new search feature just for you. Click on the above image to read the full article on Search Engine Land.

 

IAB: Paid search was 48 percent of total digital spend in 2016. Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. Click on the above image to read the full article on Search Engine Land.

Google rolls out similar audiences for Search and Shopping. Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. Click on the above image to read the full article on Search Engine Land.

 

The psychology of language for paid search. The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Click on the above image to read the full article on Search Engine Watch.

Google AdWords Testing 8 Ads in Search Results with 4 on Bottom. Google is doing a test right now which ups the number of ads on the search results page from 7 ads up to 8 ads. Click on the above image to read the full article on The SEM Post.

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L2Tidings: What We’re Reading 5-1-17