34% of US households now subscribe to ad-supported streaming services, up 6% from 2020.
Ad-Supported Streaming
As more streaming services enter the market, consumers are looking for no cost options to watch TV content such as ad-supported streaming platforms.
L2T’s OTT advertising runs on Amazon’s ad-supported networks to connect your dealership to in-market audiences, and audiences are accelerating fast. The ad-supported Amazon network now reaches 120M active monthly viewers, up 30% from Q4 2020.
L2T’s OTT Advertising Runs on Amazon
Fire TV is the #1 streaming network in America and Amazon’s platform is the most powerful in the market. By running ads on the Amazon network, your dealership benefits from:
- Engaged & in-market viewing audiences
- Proprietary Amazon consumer data
- Core and secondary audience targeting
- Better user experiences for viewers and dealer advertisers
- Transparent reporting in our dashboard
L2T Dealer Results
Results below are from a multi-brand dealer group in the Midwest. The most notable metric in their results are the homepage visits. Nearly 2,000 homepage visits attributed to L2T’s OTT advertising!
| Metric | Results |
|---|---|
| CPCV (Cost Per Completed View) | $0.04 |
| Homepage Visits | 1,701 |
| Total Impressions | 222,732 |
| Cost Per Website View | $4 |
| Time Spent with Brands (Hours) | 1,798 |
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Sources: Marketing Dive, eMarketer